RESPONSIVERIGHTRAPID

Identify a product’s optimal target audience through purchaser feedback analysis, virtual focus groups and rigorous ad testing

Gain actionable offer insights such as optimal price points, effective pitch strategies and efficacy of media channels

Leverage a multi-channel approach to product testing and accurately predict the success of an offer in a full media rollout

Postpone expensive production costs and a national media spend until an offer is fully optimized and proven to convert

Breakout is a product testing platform that predicts how products will perform in a full-scale media campaign. Breakout utilizes quantitative and qualitative test measurements as well as a proprietary algorithm to accurately gauge purchase proprietary algorithm to accurately gauge purchase intent and optimal offer positioning. Breakout saves clients valuable dollars by allowing them to make informed decisions on whether or not to test a product further before incurring significant media or production expenses in a full rollout.

D A T A S H E E T

As an integrated provider of marketing services, Ignite Media Solutions brings pay-for-performance focus to all phases of the product sales life cycle from testing through end of life. Ignite's platform integrates speech, web and data solutions to help clients maximize sales and revenue. The combination of this suite of products is the Ignite marketing services platform. The marketing services platform maximizes the quantity - and critically - the quality of revenue generated from marketing campaigns.

Determine the right marketing and messaging strategy to ensure that offers are

positioned to support their target consumer and resonate.

Leverage the immediacy of social media to create virtual focus groups and

solicit real-world feedback on offers from key household decision makers and

influential product consumers.

Test offers are delivered to a significant sample of potential consumers to

ensure data validity and capture an accurate measure of purchase intent.

Compare offer open rates, click rates, conversion rates, demographics and

more against historic Ignite data from over 50 million direct response

transactions.

Make smarter use of media dollars with actionable recommendations on a test

offer’s viability and a detailed analysis of each marketing channel’s

performance.

D A T A S H E E T