breakfast of champions presentation for champions school of real estate alumni - by ken brand

8/3/2019 Breakfast of Champions Presentation for Champions School of Real Estate Alumni - By Ken Brand

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Tuesday, October 18, 11


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ADayAtTheBeach



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MuscleBoundPersonalMarkeFng(DigUs)

DoesntWorkAnymore.



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WeLiveandWorkinaTrustStarved,DontBoreMe,

DontBSMe,andDefinitelyDontSellMeSociety!Tuesday, October 18, 11


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FreshStart

h"p://www.chrisbrogan.com/start-fresh/

Whatbusinessam Ireally

in?

http://www.chrisbrogan.com/start-fresh/http://www.chrisbrogan.com/start-fresh/


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ocusedonHumanExperiences



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Its more

fun to be apirate thanto join the

navy.



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Werenot

WageSlaves.ItsnotaJoborHobby.



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.

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.

.

.



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Business Done Daily



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HowDoCiFzensChoose?



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2010NaFonalAssociaFonofREALTORS-ProfileofHomeBuyersandSellers



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7 in 10 choosean agent they

TRUST.



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L t I Th C h!


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romLostInTheCrush!



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TopOfMind,MemorableandChosen



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04/01/1018

TopOfMindAwarenessirstmentalrecallinaparFcularcategory.

OurcategoryisRealEstateAgent,

Broker,orSalesManager.



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Be

Relevant



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HowCanWeDiscover

WhatsRELEVANTToTHEM?

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TheGoldenRule1.0

04/01/1034RefertoChapterSeveninthebookLessBlahBlahMoreAhHa



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04/01/105637

TheGoldenRule2.0DountoothersasTHEY

wouldhavedone

untothemselves.



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OUT:

MuscleBoundBlah,Blah,Blah

MONOLOGUEBROADCASTTuesday, October 18, 11

OUT: Its not about what I can do for you Its ALL


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OUT:It snotaboutwhatIcandoforyou.It sALL

abouthowamazingIam.



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[email protected]

IN:AllAboutThemIN:ConversaFon

IN:Sharing+Solving+ServingTuesday, October 18, 11


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Demographics

~VS~

Psychographics



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ArewewearingBacontoaVeganparty?



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ItsnotwhoYOUKNOW.

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ItswhoKNOWSYOU

as...Tuesday, October 18, 11


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Social Context

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Professional Context



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04/01/1020



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YouDontHaveToBeSuper-Woman.


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04/01/10

p

YouOnlyHaveTo...

1.Showup.

2.Listen.

3.Deliver.

4.Beconsistent.5.Keepyourpromises.

6.Dontbrag.

7.Dontpush.

8.ollow-up.

9.ollow-through.

10.PayaenFon.

11.Begenerous.12.ShowuponFme.

12.Haveasenseofhumor.

13.Dontcomplain.

14.Dontmakeexcuses.

15.Acceptresponsibility.

16.HavepaFence.

17.Bepassionate.

18.Bethoughjul.

19.Dontblame.

20.Dontshame.

21.BeposiFve.

22.BeempatheFc.

23.Bethankful.43



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AmputateFluff&BullS@!t



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Context>Clarity>Understanding>Trust>ANrac=on


C t t C i


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ContextConversion

IncludingcontextinyourmarkeFngmessages

isnt difficult. Dont getmewrong, it takes

effortandcommitment,butitsnothard,ita

maerofexecuFonandhabit.

HeresASimple5StepProcess

1. Evaluate your markeFng messages.

Examinewhatyouwrite,whatyousay,how

you present , how you market and

adverFse.

2. Look for the loosely defined and fuzzily

described.

3.igureouthowandwheretoaddcontext.

4.Addcontext.

5.Re-create,Re-Launch, Re-Engage andreap

t he rewa rd s. C ontex t > C la ri ty >

Understanding>Trust>AracFon.



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I'velearnedthatpeoplewillforgetwhat

yousaid,andpeople

willforgetwhatyoudid,butpeoplewill

neverforgethowyou

madethemfeel.~MayaAngelou



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04/01/10

20

OUTMe.Me.Me.MeMe.Me.Me.MeMe.Me.Me.Me

Me.Me.Me.MeMe.Me.Me.MeMe.Me.Me.Me















Me.Me.Me.MeMe.Me.Me.MeMe.Me.Me.MeMe.Me.Me.MeMe.Me.Me.MeMe.Me.Me.Me













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ConversaFon

andConnecFon

Contact

Trust

and

Discovery

On-PurposeandIn-PersonContact&ConversaFon

Sharing,

Serving&

Solving

BecomePreferred,

Referred&Rewarded



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TransmediaStoryTelling

Text

Text.



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Astorytellingexampleofstorytelling.2



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Chris Brogan Share 100 Personal Branding Tactics Using Social Mediahttp://www.chrisbrogan.com/100-personal-branding-tactics-using-social-media/

http://www.chrisbrogan.com/100-personal-branding-tactics-using-social-media/http://www.chrisbrogan.com/100-personal-branding-tactics-using-social-media/


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DontPlayBlindfolded.



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ConversaFon

andConnecFon

Contact

Trust

and

Discovery

Sharing,

Serving&

Solving

BecomePreferred,

Referred&Rewarded



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Theuturehasalreadyhappened.

Itsustnotevenly

distributed.-AdrianSlywotzky,MercerConsultants



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hp://www.GapingVoid.com

http://www.gapingvoid.com/http://www.gapingvoid.com/


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indable+Discoverable+SharableBecomingOmnipresent



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Because People Trust Choose and


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BecausePeopleTrust,Chooseand

Recommendtheamiliar...



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EverymorninginAfrica,aGazellewakesup.Itknowsitmustrunfasterthan

thefastestlionoritwillbekilled.EverymorningaLionwakesup.Itknowsit

must outrun the slowest Gazelle or itwill starve to death. It doesn'tmaer

whetheryouareaLionoraGazelle...whenthesuncomesup,you'dbeerbe

running.

ButdontrunwithyoureyesandyourimaginaFonclosed.



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SixFacebookBestPrac=ces1.StatusUpdate=WavingHello

2.Like=Smile&HeadNod

3.Share=ContribuFon/Giving

4.Lists=Listening+Insight(relevant)

5.riending=Oxygen=Life

6.Comments=ConversaFon&ConnecFon



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acebookisanAnF-Secret-Agent-Strategy

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Facebook Is An


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FacebookIsAn

AnF-Dope-In-The-DarkStrategy

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Um.

WhataboutSECURITY?



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Three People Principle


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Three People Principle



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Please read Chapter 10 in the book Less Blah Blah More Ah Ha



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2010NaFonalAssociaFonofREALTORS

ProfileofHomeBuyersandSellers



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HowtoGoodGossipYourWay

ToTheClosingTable

TolearnmoregotoChapter14inthebookL

essBlahBlahMoreAhHa



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BeThe

Source



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Please read Chapter 10 in the book Less Blah Blah More Ah Ha



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Learningisalwaysrebellion.EverybitofnewtruthdiscoveredisrevoluFonaryto

whatwebelievedbefore.-MargaretLeeRunbeck,Author



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mailto:[email protected]:[email protected]

breakfast of champions presentation for champions school of real estate alumni - by ken brand

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