breakfast & brains may 2013- simon andrews
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![Page 1: Breakfast & Brains May 2013- Simon Andrews](https://reader033.vdocuments.us/reader033/viewer/2022051608/54535c51b1af9f90228b45ab/html5/thumbnails/1.jpg)
!Private & Confidential – Copyright Addictive Ltd 2011!
HOW DO WE MAKE MOBILE VIDEO
EFFECTIVE?!
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!Private & Confidential – Copyright Addictive Ltd 2011!
$50bn Globally – Threat or Opportunity?!
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!Private & Confidential – Copyright Addictive Ltd 2011!
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!Private & Confidential – Copyright Addictive Ltd 2011!
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!Private & Confidential – Copyright Addictive Ltd 2011!
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!Private & Confidential – Copyright Addictive Ltd 2011!
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!Private & Confidential – Copyright Addictive Ltd 2011!
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!Private & Confidential – Copyright Addictive Ltd 2011!
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!Private & Confidential – Copyright Addictive Ltd 2011!
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!Private & Confidential – Copyright Addictive Ltd 2011!
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!Private & Confidential – Copyright Addictive Ltd 2011!
• First brand to use ringtones as a marketing tool
• Built 50K permission based database of engaged customers
• Drove the lowest cost per sale of any channel
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!Private & Confidential – Copyright Addictive Ltd 2011!
Data generation – Howard’s Home!
• 35k visits!• 37k downloads!• 13k ring tones!• 13k viewing TV ad!• 9k played Howard's
game!• Cost per visit 1.07!• Cost per download
1.02!
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!Private & Confidential – Copyright Addictive Ltd 2011!
Integration is more than matching luggage!
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!Private & Confidential – Copyright Addictive Ltd 2011!
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!Private & Confidential – Copyright Addictive Ltd 2011!
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!Private & Confidential – Copyright Addictive Ltd 2011!
Encourage targeting driven creative!
Action!
Context!
Location!
Data! Big Idea!
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!Private & Confidential – Copyright Addictive Ltd 2011!
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!Private & Confidential – Copyright Addictive Ltd 2011!
[email protected][email protected]!@addictivemobile!
It’s time to!experiment!