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Becoming a successful international Cloud Services Broker -- A Telco's Tale

Omar Benameur - Director KPN Cloud ServicesHakim Annaciri - Portfolio Manager KPN Cloud Services

- KPN Cloud Services: in the beginning

- KPN Cloud Services: turning Point

- KPN Cloud Services: a Cloud Services Broker

- KPN Cloud Services: strategic Partners

A new Cloud Era has begunThe Rise of the international Cloud Services Broker

2 | OX Summit 2013: KPN Cloud Services; Omar Benameur & Hakim Annaciri

KPN Cloud Services: In the beginningFrom PowerPoint to Corner Stone of the new Strategy

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Started in 2007 from PowerPoint

Focus on SOHO & SMB

All Services where KPN labelled and preferably hosted in-house

Critical mass reached in 2009

| OX Summit 2013: KPN Cloud Services; Omar Benameur & Hakim Annaciri

KPN Cloud Services: In the beginningFrom PowerPoint to Corner Stone of the new Strategy

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YoY growth >30%

From 2011 part of KPN Corporate Strategy with a complete portfolio

Cloud services sold through all channels: online, telesales, shops and direct sales

| OX Summit 2013: KPN Cloud Services; Omar Benameur & Hakim Annaciri

KPN Cloud Services: In the beginningThe Market has changed and reached the next Level

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Cloud has become mainstream

Everybody is online with any device

St. Peter’s square in 2005

St. Peter’s square in 2013

Time to market from months to weeks!

| OX Summit 2013: KPN Cloud Services; Omar Benameur & Hakim Annaciri

KPN Cloud Services: The turning PointTarget: outperforming the market

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Feedback from the board:

grow faster!

But how?

Business model redesign required!

| OX Summit 2013: KPN Cloud Services; Omar Benameur & Hakim Annaciri

“Obstacles don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it, or work around it.”

Michael Jordan2001

7 | OX Summit 2013: KPN Cloud Services; Omar Benameur & Hakim Annaciri

KPN Cloud Services: A Cloud Services BrokerIncrease Reach, Simplify, shorten Time to Market and grow

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Increase reach: through partners

Simplify: offer best in class native brand services

Shorten time to market: standardise interfaces and processes

Grow: just do it!

| OX Summit 2013: KPN Cloud Services; Omar Benameur & Hakim Annaciri

KPN Cloud Services: A Cloud Services BrokerHow does it work?

9 | OX Summit 2013: KPN Cloud Services; Omar Benameur & Hakim Annaciri

KPN Cloud Services: strategic PartnersYour Partners determine your success!

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Same vision

Same ambition

Industry innovators

State of the art technology

Top design & User friendly interface

| OX Summit 2013: KPN Cloud Services; Omar Benameur & Hakim Annaciri

KPN Cloud Services: strategic PartnersYour Partners determine your success!

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And most important: create value!

| OX Summit 2013: KPN Cloud Services; Omar Benameur & Hakim Annaciri

Thank you for your time

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Omar Benameur - Director KPN Cloud ServicesHakim Annaciri - Portfolio Manager KPN Cloud Services