brandvertisor - $1 billion case study
TRANSCRIPT
1
Brandvertisor is a display advertising marketplace
helping SMB to place ads on specific websites.
$1 Billion case study
Brands are finally switching into
performance advertising.
2
Arbitrage
Mark up 50 %
Market Opportunity
US Display Traffic
24 % per year growth
Trends: Programmatic, Native Ads
$37.5B - 2017
$27B - 2015
3
The Problem
How to place ads on a specific website?
2
Arbitrage
Mark up 50 %
Ad Network
Agency
Domain.com
The Solution
2
Marketplace with detailed publisher profiles.
Fixed 10 % commission
Filters Sorting Profiles
Domain.com
5
Product Demo
Search & Filters
5
Product Demo
Publishers list
5
Product Demo
Browse Profile
5
Product Demo
Premium Ads
8
Competitive Advantages
Premium
Publishers
Matching
Filters
Demand-Side Platform
DSP
Advertising
Page
Header Bidding Fixed 10 %
Commission
Advertisers
Publishers
Market Validation
2,7 mm SMBs
3
Spend $300/month: online adsBrightLocal.com
76 % MarketersUsed paid advertising in 2015
MarketingLand.com
11
Landscape
B2B
Publishing
Advertising
B2C
6
Business Model
MarketplaceCommission 10 % White Label
Partnerships
Commission based: Fixed 10 %.
Breakeven: 180 paying users per month.
Growth Strategy
Customer Acquisition Channels:
Direct SalesSEO & Marketing B2B Partnerships
Traction
AngularJS
Beta
$7800+
Case Studies
DSP: Access to
5000 Premium
Publishers
SoftLayer Catalyst
Funding Needs
Seeking: € 75k for 7 % equity
Integrate DSP/Header Bidding
Develop Marketplace
Marketing and Sales team
Our Team
Nedko NedkovCEOSEO & Marketing
Co-founder in PPC Network
Petar TelbiyskiCTOFront-end
Senior Node.js Developer
13
Advisory board
Radoy StoyanovMarketing ManagerSociete Generale Bulgaria
Eran EyalCEO at SpringleapTechstars, TEDx
11
Thank You
Founder InstituteSpringleap IBM Global Entrepreneur