Brands

The market chosen is the TRADE MAGAZINE. Its a magazine that targets a particular industry, this entails

job specific vacancies, industry focused topics i.e. events, articles, blogs and expert comments.

Within the TRADE MAGAZINE, the Haymarket Media Group and Centaur Media Plc are the primary

contenders.

Brands

Haymarket Media Group owns various companies such as PRINT WEEK. Print Week are dominant within the

PRINT INDUSTRY.

PR Week is another company from the masterful Haymarket, as so is Brand Republic (for advertising,

marketing and media professionals).

They also have succeeded in reaching the INTERNATIONAL MARKET; India, China, Japan,

Germany, Australia, Singapore and Belgium.

BrandsStarted out with a previous name during the 50's, so the

experience aspect is spoken for.

The “players” were Clive Labovitch and Lord Michael Heseltine (former Tory MP), and they met during

university.

From there many publications were a success and a failure, and the failure forced the partners to split in

1965.

Lord Michael Heseltine renamed his share to Haymarket Press, renamed again to Haymarket Media Group as

they grew online in 2007.

Brands

In terms of critique, “I haven't anything to criticise on. There aim seems to me, is to dominate the market,

which they have and continued internationally.”

This shows within their brand, Haymarket's brand is apparent whatever branching company it is, you'll know its by the Haymarket Media Group; PR Week and Print

Week, the brand is SIMPLE.

Brands

Brands

Centaur Media Plc are a lot more focused with the UK based jobs.

They own publications such as Creative Review (with 20,000 readers), Marketing Week and The Lawyer.

Once again the experience is spoken for, as they started in 1981.

In terms of critique, “I can't really criticise them, on the basis of its a site I would want to create . The brand is

simple and gives a prompt message.”

“Magazine issues are unique and topical, has a personal touch.”

Brands

BrandsBoth companies have taken different approaches to their

branding.

Haymarket Media Group: international level, simple branding, yet recognisable throughout their branches;

Print Week and PR Week. The red and black combination does give a professional look.

Centaur Media Plc: focuses on the UK market, simple branding, however does vary branch to branch. Marketing Week to Creative Review, which is

understandable I'd like to see the personal touch with Creative Review.

Brands

My Concept:

- Providing a service for the professional beginners.

- Tips on how to progress in specialised branches in your profession. Example: PR NGO Post grad studying If not (due to finance) Classes run by NGO groups.

- Articles on the industry’s climate.

- Expert comments.

- Build your CV.

- Blogs.

Brands

The company’s name is called ASCENT. Ascent being an “upward movement”, correlates well with a career progression site.

Looking at the TRADE MARKET, they go for a simple typography. In terms of colour BLACK and RED is the most popular choice, in colour theory red expresses “decisiveness” and “triumph.” White expresses “harmony.”

Brands

Harvard References:

Creative Review, 1981. Creative Review logo. [image online] Available at:<http://www.creativereview.co.uk/home>[Accessed:10/10/12]

Print Week, 1966. Print Week logo. [image online] Available at:<http://www.google.co.uk/imgres?um=1&hl=en&newwindow=1&safe=off&sa=N&tbm=isch&tbnid=Sg_DMC_xbl7JkM:&imgrefurl=http://www.printweek.com/&docid=P3rsyikyN1TM1M&imgurl=http://www.printweek.com/_hbi_ui/_PNW/_images/logo.gif&w=299&h=63&ei=S7R1UJD1As-YhQfavYH4Dg&zoom=1&iact=hc&vpx=122&vpy=243&dur=248&hovh=50&hovw=237&tx=162&ty=23&sig=102851260122093763104&page=3&tbnh=39&tbnw=186&start=29&ndsp=18&ved=1t:429,r:0,s:29,i:168&biw=1024&bih=457> [Accessed: 10/10/12]

Marketing Week, 1981. Marketing Week logo. [image online] Available at: < http://www.google.co.uk/imgres?um=1&hl=en&newwindow=1&safe=off&sa=N&tbm=isch&tbnid=jzD_GPDf2SlY3M:&imgrefurl=http://www.prospect.eu/insights/articles/social-media/Marketing-Week-article-user-experience&docid=XOYm9a5-lFlBNM&imgurl=http://www.prospect.eu/assets/blog2/12/MarketingWeek_logo-2.jpg&w=511&h=277&ei=tbZ1UJr-H8e90QXNw4HwBA&zoom=1&iact=hc&vpx=168&vpy=179&dur=1521&hovh=165&hovw=305&tx=196&ty=132&sig=102851260122093763104&page=1&tbnh=75&tbnw=139&start=0&ndsp=14&ved=1t:429,r:8,s:0,i:136&biw=1024&bih=457>[Accessed:10/10/12]

Creative Review, 1981. Creative Review Magazine. [image online] Available at:< http://www.google.co.uk/imgres?um=1&hl=en&newwindow=1&safe=off&sa=N&tbm=isch&tbnid=NwIahNtpb5uYdM:&imgrefurl=http://www.tristanmanco.com/2010/01/01/chicha-posters/&docid=KzHN36-UEWlZEM&imgurl=http://www.tristanmanco.com/wp-content/uploads/2010/01/IMG_6268.jpg&w=470&h=471&ei=A7d1UKW7NqjL0QXo0YGoAw&zoom=1&iact=hc&vpx=759&vpy=119&dur=4263&hovh=225&hovw=224&tx=121&ty=170&sig=102851260122093763104&page=5&tbnh=128&tbnw=128&start=61&ndsp=15&ved=1t:429,r:9,s:61,i:336&biw=1024&bih=457> [Accessed:10/10/12]

Creative Review, 1981. Creative Review Magazine. [image online] Available at:<http://www.google.co.uk/imgres?um=1&hl=en&newwindow=1&safe=off&sa=N&tbm=isch&tbnid=TB9F6OT47i0CIM:&imgrefurl=http://www.wishfulthinking.co.uk/2007/01/25/remote-collaboration-with-creative-review/&docid=cCzzJlCaj1JdwM&imgurl=http://www.wishfulthinking.co.uk/blog/wp-content/Creative%252520Review%252520Jan%2525202007.jpg&w=200&h=207&ei=A7d1UKW7NqjL0QXo0YGoAw&zoom=1&iact=rc&dur=9&sig=102851260122093763104&page=6&tbnh=137&tbnw=135&start=76&ndsp=15&ved=1t:429,r:14,s:76,i:401&tx=32&ty=-123&biw=1024&bih=457> [Accessed:10/10/12]

PR Week, 1966. PR Week logo. [image online] Available at:<http://www.google.co.uk/imgres?um=1&hl=en&newwindow=1&safe=off&tbm=isch&tbnid=JLO9Jm7h5kgQPM:&imgrefurl=http://www.prweb.com/releases/2012/9/prweb9884246.htm&docid=PiBGV7BJNqn_lM&imgurl=http://ww1.prweb.com/prfiles/2012/09/10/9884246/gI_83647_PRWeek.gif&w=231&h=70&ei=PMF1UJDCEaew0QXAw4DAAw&zoom=1&iact=hc&vpx=181&vpy=80&dur=129&hovh=56&hovw=184&tx=152&ty=31&sig=102851260122093763104&page=1&tbnh=45&tbnw=148&start=0&ndsp=12&ved=1t:429,r:7,s:0,i:107&biw=1024&bih=457> [Accessed:10/10/12]

Centaur Media Plc, 2012. About Centaur. [online] Available at < http://www.centaur.co.uk/section.asp?catid=223> [Accessed at:10/10/12]

Haymarket Media Group, 2012. About Haymarket. [online]http://www.haymarket.com/companycontent.aspx?content=2 [Accessed at 10/10/12]