Bauer Media produce music magazines such as:

Kerrang!Q

Mojo

Bauer media

Bauer media are a cross-media conglomerate. They use their platforms to cross-promote and create synergy. They produce magazines such as Kerrang, Q and Mojo. Their main sub-genre is rock, and they target mainstream audiences. This is because their target audience is 16-30 year olds, and they buy these type of magazines, and they also have money to spend on them. Their magazines cost between £2.20 and £3.99.

IPC Media produce music magazines such as:

NMEUncut

IPC Media

IPC Media produce music magazines such as NME and Uncut. They own different platforms to cross-promote their products and brands to create synergy. These are both rock magazines. Their main sub-genre, therefore, is rock. Their magazines are monthly, and they cost between £2.20 and £4.80. They also target mainstream audiences because rock is popular in their target readership.

Future Plc produce music magazines such as:

Classic RockComputer MusicFuture MusicGuitar Techniques

GuitaristMetal HammerProgRhythmTotal Guitar

Future Plc

Future Plc produce music magazines such as Classic rock and Metal hammer. These are both rock magazines. However, their main sub-genres are music making and music listening. Unlike Bauer Media and Future Plc, they target niche audience, therefore their circulation is lower. Their magazines are monthly and bi-weekly, and they have a variety of costs. They do own platforms, but not as many as the other two.

NME

NME are owned by IPC Media. They have a circulation of 23,924 people and a readership of 289,000. 66% of their readership are male, and 34% female, with a median age of 23. IPC own different platforms, such as TV, Radio and Magazine, which allows them to cross-promote their brands to create synergy, and reach a larger audience. 61% of their audience are ABC1s, which is very high! This is good for IPC because these people have more money, therefore, are more likely to buy their products. The magazine target this demographic by using relevant colours, such as read and black, to link it in with the genre of the magazine. They also have a packed layout, with not a lot of white space, which would appeal to their audience.

Q

Q are owned by Bauer Media. They have a circulation of 64,596 people and a readership of 369,000. 70% of their readership are male, and 30% female, with a median age of 32. Bauer Media own different platforms, such as TV, Radio and Magazine, which allows them to cross-promote their brands to create synergy, and reach a larger audience. 73% of their audience are ABC1s. This is good for Bauer Media because these people have more money and are more likely to buy their products. The magazine target this demographic by having a more ordered layout, to suite their target readership because they’re older. Also it’s more toned down, to also suit their audience.

Kerrang

Kerrang! are owned by Bauer Media. They have a circulation of 40,203 people and a readership of 387,000. Bauer Media own different platforms, such as TV, Radio and Magazine, which allows them to cross-promote their brands to create synergy, and reach a larger audience. 48% of their audience are ABC1s. This isn’t as high as the others, however, it is still good for Bauer Media because these people have more money and are more likely to buy their products. They have a solus readership of 74%. The magazine target this demographic by having a packed layout which will suit their audience because of the gerne of the magazine.