“Stand Up & Stand Out”

Personal Branding for Business Professionals

Women in Business Leadership ConferenceFriday, February 8, 2008

Wendi R W McGowan

Wendistry, LLC

2820 McKinnon, Suite 1069

Dallas, Texas 75201

www.wendistry.com

New Business Landscape Job Security Attract People, Projects, Jobs Take Charge

Why Develop Personal Brand?

So, Who Are You?

Brand = YOU(as recognized by others)

Motivation / Passion Talents / Skills Background / Experience Niche / Market Served Actions / Perceptions

5 Steps to Brand Success

Be Focused Find Your Voice Discover Your Niche Become Well Known Be Who You Want

Be FocusedTwo words, Five Letters: “OWN IT”

Find Your Voice

Discover Your Niche

1. Your Name

2. Unique Specialty

5. Your Performance

3. Tag Line4. Key Visuals

Become Well Known

“A CEO’s GPS” Ideation :: Strategy :: Revenue Generation Web Site www.wendistry.com Blog www.wendistry.com/Blog.aspx Presentations Proposals Business Cards Collateral

Example Positioning: Wendi R W McGowan

Be Who You Want

Fearless Say Yes Lose Control Play Nice Smarten Up Have Fun