Branding Plan REMCamp 30-Day Marketing Makeover

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Branding Plan Resources

In addition to the PDF version of this branding plan you can download and customize a copy of the editable documents by joining REMCamp at www.REMCamp.com : Ø  Video Tutorial Ø  PowerPoint Slides Ø  Brand Worksheet (excel) Ø  Brand Plan Guide (word) Members can access the documents at: http://remcamp.com/start/

Published by REMCamp 7857 Country Creek Drive Niwot, CO 80503 Copyright 2015 REMCamp LLC All Rights Reserved About REMCamp Real Estate Marketing Camp is a community for real estate agents who want to generate and close new business from the Internet. REMCamp.com

Your Branding Plan

Index

1

2

3

4

Discover Your Brand

Communicate Your Brand

Audit Your Brand

Maintain Your Brand

Index

5

6

7

8

Brand Celebrity

Commit to Review

Repair Your Reputation

“Be yourself. Everyone else is taken.” - Oscar Wilde

By Design – It’s quite easy to project a powerful online or digital brand. All you need is a budget and a brilliant graphic and web designer J

Strategic Principles

Perception is Reality – Your brand is who people perceive you to be. It’s how your clients view you in the marketplace. How do you think they view you?

Live Your Brand – The toughest part about creating a brand is that you need to walk the walk and live your brand. It’s the hardest thing about being a real estate pro – you’re always on duty – 24/7/365.

Be Consistent – You need to maintain the same brand elements across all your marketing material. You can obviously tweak it for each medium but the general brand look and feel needs to remain the same.

Budget and ROI – It all comes back to money and ROI. Looking fabulous and successful can get expensive so measure your expenses against your bottom line.

What Do You Want Your Brand To Say About You?

Discover Your Brand

How do I want to be perceived?

What keywords do I want people to use to describe me? What keywords have I heard people use to describe me? What keywords actually describe me?

Discover Your Brand

Will you use a personal or corporate brand? What’s your authentic voice?

What’s your brand mission statement?

What’s your tagline that precisely describes your brand?

Personal Appearance

Image and Photos

Clothing

Props

Grooming

Brand Audit

Main Brand Channels Appearance ______ Stationery ______ Signage ______ Websites ______ Social ______ Graphics ______ Presentations ______ Video ______ Mobile ______ Reviews ______

1. How do you want to be perceived by your market. 2. What steps do you need to take to build your brand? 3.  What steps do you need to take to

maintain your brand?

4.  What steps do you need to take to improve your brand?

Your Brand Plan

Personal Appearance

Head Shot ______ Body Shot ______ Clothing ______ Grooming ______ Props ______ Voice ______ Face for Radio ______ Other ______

Notes:

Your brand starts with your personal appearance. Audit yourself on a scale of 1 to 10. If you don’t score a 10 then make a note

of what you need to do to improve to 10.

Dressed for Success.

Professionally groomed, looking directly at and smiling

at the camera.

Consistent branding throughout marketing

material

Color Palette

Colors Favorite Color 1 ______ Favorite Color 2 ______ Favorite Color 3 ______ Sites Favorite Site 1 ______ Favorite Site 2 ______ Favorite Site 3 ______

Notes www.ColorCombos.com www.urbancompass.com www.zephyrsf.com www.ianwatt.ca www.gingermartin.com www.esny.se/sy www.marieforleo.com

Take a look at the sites above. Notice the light background, open white space and strong visual images with a gentle pastel

palette.

Write down your favorites:

Branding Toolkit

Stationery Head Shot ______ Logo ______ Business Card ______ Letterhead ______ Fax Coversheet ______ Email Template ______ Email Signature ______ Email Video ______ Name Badge ______

Notes: Professional Photographer

Audit yourself on a scale of 1 to 10. If you don’t score a 10 then make a note of what you need to do to improve to

10.

Signage

Signage Yard Sign ______ Riders ______ Flyer Box ______ Car Decal ______ Interior Signage ______ Open House ______ Other ______

Notes

Audit yourself on a scale of 1 to 10. If you don’t score a 10 then make a note of what you need to do to improve to

10.

Advertising Notes: Canva.com

Ads Banner ______ Display ______ Postcards ______ Brochures ______ Just Listed ______ Recent Solds ______ Door Hangers ______ Magazine ______ Social Ads ______ Landing Pages ______ eCovers ______

Audit yourself on a scale of 1 to 10. If you don’t score a 10 then make a note of what you need to do to improve to

10.

Website & Blogs Notes :

Website Domains ______ Theme ______ Header ______ Logo ______ Tagline ______ Call to Action ______ About Page ______ Agent Bios ______ Banners ______ Landing Pages ______

Note that you can get a blog, like the one on the next slide, for just $10-a-month with hosting and IDX. You can also use a design tool like Canva to create

your own graphics like website headers and banners

Social

Notes: Use www.Namechk.com to check username availability

Facebook Username ______ Profile Photo ______ Cover Photo ______ Profile Info ______ Tabs ______ Networks LinkedIn ______ Twitter ______ Google Plus ______ Pinterest ______ Activerain ______ Bigger Pockets ______ Houzz ______

Your clients will search for you on social networks. Everything you post is important as it will live online forever. Even if you don’t use social media make sure you set up professional profiles and use

Canva to design your profiles and backgrounds

Graphics

Design Icon Finder ______ iStock Photo ______ Fotolia ______ Dreamstime ______ Video Blocks ______ Fiverr ______ Canva ______ Boxshot ______

Notes

We created a full set of generic real estate graphics for you to use at REMCamp. Here’s a list of graphic tools and

resources.

Presentations & Reports

Design Listing Presentation ______ Listing Video ______ Educational Video ______ Logo Intro ______ Data ______ Report Cover ______ Report Template ______ Other ______

Notes

Your presentations and reports need to be beautiful, professional and at the same

time still close your client

Video

Content Personal Bio ______ Corporate Bio ______ Logo Intro ______ Video Market Reports ______ Video Presentations ______ Video Tours ______ Video Testimonials ______ Video Editing Service ______ Video Hosting ______

Notes

Hire a local videographer to shoot local neighborhood video. Then edit the video with a video logo intro from Fiverr.com using a simple editing tool like iMovie or an animated video platform

like Video FX.

PR Press Release ______ Sponsorship ______ Events ______ Philanthropy ______ Other ______

PR can be a huge part of your branding strategy. You should issue a press release for every listing,

every sale and every new hire.

Communicate Your Brand

Evangelize by talking about your brand and your business by attending and speaking at events

Produce quality relevant content that can be shared and promoted by your fans

Promote yourself as the expert and make yourself available to the media

Transcend your brand

Maria as a guest speaker at Inman Connect Maria appeared on the TV show CNBC “Secret Lives of the Super Rich”

Maintain Your Brand

Audit your brand

Refresh your brand

Monitor your brand

Manage your reputation

Brand Management & Reputation

Listen to what people are saying about you Use keyword search tools like Google Alerts and Twitter hashtags Immediately respond to bad publicity

Replace bad results with good results

Reviews are critical to your success as your clients will read and trust third party reviews

Get Good Reviews

•  Ask for reviews when clients are happy •  Take video testimonials at the closing table

•  Write the review for your client •  Explain that anything less than a 5 Star review will hurt your

reputation. If they can’t give a 5 Start review then ask them not to give a review

7.5

What’s Your Brand Score?

What 3 Things Can You Do TODAY To

Immediately IMPROVE Your Brand?

Brand Celebrity

Celebrity Transcends

Reality

Have you noticed the new wave of TV Realty celebrities? That’s power branding!

MY RETIREMENT LOOKS LIKE THIS!

Visualize what your life will look like at the end of your career. Then find an image that represents your retirement and add it here!

MY RETIREMENT LOOKS LIKE THIS!

Visualize what your life will look like at the end of your career. Then find an image that represents your retirement and add it here!

Next Quarterly Review BOSTON, MA | June 22, 2015

Add to Your Calendar

BY AUTHOR

Insert Your Picture

Congratulations on writing out your Branding Plan. Now make sure you print it out or upload it to your smartphone so you can view it anytime, anywhere. Then make sure you review it every quarter. Book out the time and spend at least an hour understanding your business and where you want to be the next quarter, year and five years from now! REMCamp members can download the editable slides, worksheets and guide at: www.REMCamp.com/start/ If you’re not yet a member you can join REMCamp at www.REMCamp.com

… AND YOU’RE DONE!