remcamp 2014 craigslist template a publication of 30 join
TRANSCRIPT
REMCamp
2014CRAIGSLIST TEMPLATE
A publication of
30Join www.REMCamp.com
Craigslist Plan
Complete your Craigslist Template right now!
Download the Craigslist Guide at:
http://remcamp.com/start/craigslist
Set Up Your Craigslist Plan
Index
1
2
3
4
Create a Craigslist Sales Funnel
Create Craigslist Ads
Follow Craigslist Fundamentals
Add Headline, Photos, Description & Contact Details
Index
5
6
7
8
Create a Craigslist Budget
Commit to Review
Add Calls To Action and Lead Capture
Craigslist is a popular free (but time
consuming) real estate advertising
channel
Gone Vanilla
Craigslist has gone vanilla with no clickable images or links and fewer opportunities to
convert leadsZig When Others Zag Other Classified Sites
Guidelines
Craigslist has gone vanilla with fewer opportunities to convert
leads
Craigslist Fundamentals
It’s free (but time consuming)
The latest ads go to the top and you can’t buy the top ad
Only active listings (don’t have to be yours)
The list of “don’ts” exceed the list of “do’s”
Ad Campaign
DESIGN & CREATIVE
PUBLISH TO CRAIGSLIST
PHOTO, PHONE, URL
& TEXT
GET PROSPEC
TS TO CONTACT
YOU
CONVERT PROSPECTS TO CLIENTS
Area Housing Search
Craigslist has gone vanilla with fewer opportunities to convert
leads
Ben Kinney Listings
Craigslist has gone vanilla with fewer opportunities to convert
leads
Open House
Craigslist has gone vanilla with fewer opportunities to convert
leads
Craigslist has gone vanilla with fewer opportunities to convert
leads
Contact Details Under Photo
Craigslist has gone vanilla with fewer opportunities to convert
leads
Updated Listing
Craigslist has gone vanilla with fewer opportunities to convert
leads
Headline
Craigslist has gone vanilla with fewer opportunities to convert
leads
Gallery View
Craigslist has gone vanilla with fewer opportunities to convert
leads
Branded
Craigslist has gone vanilla with fewer opportunities to convert
leads
No Price, Website Link, Info Hotline
Craigslist has gone vanilla with fewer opportunities to convert
leads
CTA with an Automated Hotline and Text
Craigslist has gone vanilla with fewer opportunities to convert
leads
1. Use a Pretty Link Plugin or Buy a URL Friendly Domain
www.HaymountHomes.us
2. Forward to the “Ugly” Link
3. Don’t include words like “copy and paste”
4. Phone Hotline with Automated Message (Proquest)
5. Text line with automated text response
Borrow Hottest Listings
Craigslist has gone vanilla with fewer opportunities to convert
leads
1. Borrow the perfect listing (get permission)1. Most Interesting - The Most Expensive Listing in Town. This is What You Get For
$400,000. The Most Expensive Mobile Home in Town. The Narrowest Home in NYC.2. Most Curb Appeal – Find a listing at the sweet spot of the hottest spot with the most
beautiful curb appeal and photos.2. Create the perfect ad. Short headline with Simple Description. Upload multiple photos. Include
5 best features in the description. Do not include the price. Add your contact details including IVR details and post a non-clickable link to your website with more photos (TOS)
3. Lead Capture. Get contact details as soon as prospect emails or calls. Add then to listing alerts on your IDX or MLS. No clickable links improve number of calls. Include Phone Hotline, URL and Text contact details
4. Repost. Renew or update your ads as per latest Craigslist Rules (currently 48 hours). Have at least 5 ads running at all times.
5. (Ross) – Retarget ads to anyone who goes to your website to view the listing. Use AdRoll.com to set up the campaign and show them banner ads about homes in that area.
Matt Jones
Create Ads
Limited customization so focus on headline, photos and indirect calls to action
Create AdHeadline ______Description ______Photos ______Contact Details
______Voice Hotline ______Website URL ______Text Response
______No Price
______Indirect CTA ______
Notes:
•Limited customization•Post great photos•No embedded image links or text links•No instructions like “copy and paste”
Create 3 Craigslist ads TODAY
Congratulations on writing out your Craigslist Plan.
Now make sure you print it out or upload it to your smartphone so you can view it anytime, anywhere.
Then make sure you review it every quarter.
Book out the time and spend at least an hour understanding your business and how your brand can help grow our business!
www.REMCamp.com/start/craigslist
… AND YOU’RE DONE!
RATE THIS CONTENT & HELP REMCAMP IMPROVE.REMCamp believes in creating content for you (not for us), so we’d like to hear what you thought of this template! Submit your feedback by emailing [email protected].
Login to REMCamp:
http://remcamp.com
www.RossHair.com/Zillow