Illustration Designed by Kjpargeter - Freepik.com

Mission Expansion Through MarketingSustainable Pathways is a collaborative

effort between the United Methodist

Camp Retreat Association and the

Presbyterian Church Camp and

Conference Association that

provides ecumenical education

and training opportunities

for camp and retreat leaders

throughout the US and Canada.

September 12-15, 2016BEERSHEBA SPRINGS ASSEMBLY

58 Hege Ave • Beersheba Springs, TN 37305

Schedule September 12-15, 2016

Monday1:00-5:00pm Arrival

6:30-7:15pm Dinner

7:30-8:15pm Introductions and Overview

8:15-8:30pm Evening devotion

Evening Snacks, fellowship

Tuesday7:30am Morning devotion

8:00-8:45am Breakfast

9:00-10:15am Session 1 – The Power of “Why” Debbie Nelson10:15-10:30am Break

10:30-11:45am Session 2 – Brandraising Debbie Nelson12:00-1:00pm Lunch

1:00-1:55pm Break

2:00-3:30pm Session 3 – Mastering and Managing Content Debbie Nelson3:30-4:00pm Break

4:00-5:30pm Session 4 – Hands On Branding Clinic Debbie Nelson6:00-7:00pm Dinner

7:15-8:45pm Integration of Learning Arthur Spriggs9:00pm Evening devotion – Snacks

Wednesday7:30am Morning devotion

8:00-9:00am Breakfast

9:00-10:20am Workshops 1 & 2 Jenn Rodia & Jake Souva10:20-10:40am Break

10:40-12:00pm Workshops 1 & 2 Jenn Rodia & Jake Souva12:00-1:00pm Lunch

1:00-1:55pm Break

2:00-3:30pm Workshops 3 & 4 Jenn Rodia & Jake Souva3:30-4:00pm Break

4:00-5:30pm Workshops 3 & 4 Jenn Rodia & Jake Souva6:00-7:00pm Dinner

7:30-8:45pm Best Practice Panel Panel of Leaders Implementing Innovation9:00pm Closing devotion & snack

Thursday8:30-9:15am Breakfast

(Shuttle runs based on flight reservations)

$375 - Early Bird Double Occupancy - Prior to August 1$475 - Early Bird Single Occupancy - Prior to August 1

$395 - Double Occupancy - After August 1$495 - Single Occupancy - After August 1

COST

Speakers September 12-15, 2016

Jacob Souva is a seasoned designer and illustrator living in upstate New York. As a former camper, summer staff member, year-round staff member specializing in outreach, freelancer, and now “camper Dad,” Jacob provides a unique vantage point to view and grow camping ministry through marketing.

Jacob Souva

Jennifer Rodia is the Chief Communications Officer at United Methodist Communications where she oversees communication strategy, training, production and The UMC’s national advertising messages – Rethink Church. Prior to joining United Methodist Communications, Jennifer worked in multiple aspects of film, television, and commercial production. She was a producer for NFL Films for over four years and, in that role, produced Kick-off, Thanksgiving, and Play-off campaigns for the National Football League with two of her spots airing during Super Bowls. Some of her other clients included Nike, Johnson & Johnson, AT&T, Harley-Davidson and Partnership for a Drug-free America.The story she now shares is that of the church at work in the world.

Jenn Rodia

Debbie Nelson is the president and founder of DNA Creative Communications, a woman-owned public relations and inspirational marketing firm for nonprofit organizations in Greenville, South Carolina. Under Debbie’s leadership, in 2010 DNA founded Shine the Light Nonprofit Forums, an annual training program for nonprofits that has served more than 350 nonprofits across South Carolina. To further support the sector, she also manages the knowledge network for the South Carolina Association of Nonprofit Organizations. Each month Debbie enjoys writing and sharing nonprofit success stories in her “Shine the Light on Your Nonprofit” columns in the Greenville Business Magazine and Columbia Businessan adjunct professor at Presbyterian College and Clemson University where she teaches nonprofit marketing and public relations.

Debbie Nelson

KEYNOTE

ONLINE REGISTRATION AT http://tinyurl.com/SustainablePathways2016

If you have any questions or would like additional information, please contact the design team at SustainablePathwaysEvents@gmail.com.

Sessions September 13, 2016

The Power of “Why” Debbie Nelson In this opening session participants will be challenged to think about why their ministry exists. Are the reasons and inspiration behind the founding of the ministry still relevant in today’s world? What does the future hold and what role will the ministry play as it moves forward? In this interactive session we will probe beyond current mindsets. Attendees will explore why their ministries exist in order to lay a foundation for developing an effective communications strategy.

Session 1 | 9:00 – 10:15am

Brandraising Debbie Nelson The strength of a ministry’s brand is central to its internal and external communications. In this session we will explore Brandraising, a practical approach for understanding and developing your brand at the ministry, identity and experiential levels. We will focus particular attention on key audiences, messaging and brand standards. We will also discuss when to consider rebranding.

Session 2 | 10:30– 11:45am

Hands On Branding Clinic Debbie Nelson We will finish the day with this Lead and Learn session. To make the most of this time, all participants are asked to conduct a brand audit before attending the conference. To do this, each organization should bring samples of all marketing materials along with a listing of all of the other ways their brand is being executed. Think BIG and BROAD when considering your brand. Working together we will review your current efforts. Walk away with specific tactics for managing your brand and improving the effectiveness of your communications.

Session 4 | 4:00 – 5:30pm

Mastering and Managing Content Debbie Nelson Content marketing is an ongoing strategy focused on creating and sharing valuable, relevant and consistent content to attract, motivate, inspire and retain participants and supporters. Keeping your audiences engaged with fresh new content can be daunting for ministries. In this session we will work together to develop your core list of topics, an editorial calendar and a communications timeline. And we will discuss how to establish your content voice and why it is important to have one.

Session 3 | 2:00 – 3:30pm

ONLINE REGISTRATION AT http://tinyurl.com/SustainablePathways2016

If you have any questions or would like additional information, please contact the design team at SustainablePathwaysEvents@gmail.com.

Workshops September 14, 2016

Marketing for Faith Based Ministries: How to Effectively Reach the Wider Community Jennifer Rodia This workshop will focus on strategic planning for outreach evangelism. Your ministry wants to impact lives, helping people know Christ and engage them through Christian discipleship. One of the ways you can accomplish this is through marketing strategy. Focusing your marketing efforts on a specific demographic helps improve your communication messages for the people you want to reach. During this workshop, we will cover the tools to market your ministry to the churched and unchurched, build a strategy, and explore intentionally collaborating with local churches to integrate camp retreat ministry and faith community outreach.

Workshop 1 | 9:00 – 10:20am OR 10:40 - 12:00pm

Getting the Most from your Marketing Budget: An Inside Job Jake Souva Do you have a marketing budget below what you consider adequate? Do you feel like you’re unsure if you are investing this budget in the right places? Or for some do you feel you are not even sure where to begin? Jake will help you identify a strong foundation and begin to shape a workable plan for your team, in house and on budget.

Workshop 2 | 9:00 – 10:20am OR 10:40 - 12:00pm

Getting the Most from your Marketing Budget: Outside Help Jake Souva There are times when you need help from a third party partner to achieve your marketing goals. Where do you start? Who can you trust? How do you assess if that marketing expert has the insight and background to reach persons interested in the niche of your nonprofit ministry? Jake will help you and your team discern when you need help and just how to work with that partner to get the best bang for your buck.

Workshop 4 | 2:00 – 3:30pm OR 4:00 – 5:30pm

Communicating Faith in the 21st Century Jennifer Rodia Learn how to effectively communicate in today’s society and to equip the faith community to share transforming stories. This workshop focuses on going beyond just having a website to effectively implementing a broader online presence. Recent research suggests Millennials (people born around 1983 to 2000) populate the ranks of social media users, more so than any other demographic. We will cover the basics of launching a successful online strategy and learn new ways to catch the attention of local church leaders and those who are seeking new ministry locations and opportunities. By engaging your audience online first, you extend your reach beyond scheduled events and expose your audience to your message before they visit your camp and retreat center or ministry.

Workshop 3 | 2:00 – 3:30pm OR 4:00 – 5:30pm

ONLINE REGISTRATION AT http://tinyurl.com/SustainablePathways2016

If you have any questions or would like additional information, please contact the design team at SustainablePathwaysEvents@gmail.com.