branding overview
DESCRIPTION
We often get asked about the branding process, This is the method that we use to go to market. Branding by Famous Discoveries.TRANSCRIPT
Branding Services Overview
Building Brands From IdeasBuilding Brands From Ideas
OVERVIE
W F
OR OUR C
LIENTS
Branding Is Often Misunderstood
Even Professionals Misunderstand Branding.
Branding is NOT
Brand Is A Promise A Lifestyle A personalityBrand Is A Promise A Lifestyle A personality
Branding happens before all of those First you create the brand, then you raise awareness of it
• Designs
• Products
• Advertising
• Marketing or PR
Then What Is Branding?
Branding Is Not Push – It is Pull.
Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.
BRANDING IS INTERACTIVE
Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides
a solution to their problem. Good branding includes:
•Clear Concise Messages•It Confirms Your Credibility•Connects Prospects Emotionally•Motivates Buyers To Act Automatically•Cements User Loyalty
Branding Done Well
To Be Successful in Branding.
Your brand must reside within the hearts and minds of customers, clients, and prospects. Your brand becomes the sum total of their experiences and perceptions that you can influence.
You do this by integrating your brand strategies through your company at every point of public contact.
OK, SO HOW IS THIS DONE?Using the right tools to reach customers works
Develop A Marketing Strategy
And A Marketing
Plan
What Marketing Strategy?
Strategy is the Thinking and Planning is the
Doing .
Your marketing strategy is an explanation of the goals you need to achieve with your marketing efforts. Your marketing strategy is shaped by your business goals. Your business goals and your marketing strategy should go hand-in-hand.
Components Of A Marketing Strategy
•External Marketing Message
•Internal Positioning Goal
•Short Term Goals and Objectives
•Long Term Goals and Objectives
What A Marketing Plan?
Myth: Marketing is Not Branding
Your marketing plan is how you are going to achieve your marketing goals. It is the application of your strategy. A roadmap that will guide you from one point to another.
Most people set out to achieve the "how" without first knowing the "what." This can end up wasting resources for a company, both time and money.
Components Of A Marketing Plan
Situation Analysis
•Goals
•Focus
•Culture
•Strengths
•Weaknesses
•Market Share
Components Of A Marketing Plan
Analysis of Your Competitors
•Products
•Price
•Distribution
•Place
Components Of A Marketing Plan
Analysis of Your Customer
•Demographics
•Price Threshold
•Where The Shop
•What They Buy
Components Of A Marketing Plan
Identification of your 4 P's
•Products
•Price
•Promotion
•Place
BRAND ENGAGEMENT
Style Feel
TelevisionShopping
ConsumerWants
VisibilityAvailability
InternetSocial Media
PriceValue
THE BRAND} { Press and Placement
RetailCatalog
Branding Matches The Needs With the Leads
It Goes Like This…
Marketing Strategy Marketing Plan
Implementation Brand
Branding Is Creating A Customer ExperienceBranding Is Creating A Customer Experience
And Then Like This…
Then Customers Get It
You Need To Be Where Customers ShopYou Need To Be Where Customers Shop
+ =
• Plan
• Position
• Push
Branding Over Simplified
Branding Development Process Famous Discoveries provides you…
2
1
3
…with a Marketing Strategy. We evaluate, help define and then focus the goals.
…with a Marketing Plan. We evaluate the competitive landscape and chart the course.
Implementation of the Plan. With the brand defined, the strategy established and the plan in place it is time to execute.
That is Branding in ActionThat is Branding in Action That is Branding in ActionThat is Branding in Action
Contact:Bill Barlow+(727) [email protected]
Building Brands From IdeasBuilding Brands From Ideas
OVERVIE
W F
OR OUR C
LIENTS
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in action in your company