English version

Branding & MediaGuidelines for grantee partners

Part 2 - Media

Our commitment to you 4Photography and video 4Website 4Social media 4

Oak Founda�on / Branding & Media Guidelines for partners

Table of contents

Part 1 - Branding

Overview 1Grant agreement 1Name usage 1Language to describe Oak 1Logo 2Acknowledging your grant 3Discre�onary grants 3

2

Questions? / Get in touchIf you have ques�ons about Oak’s Branding & Media Guidelines, please contact the Communica�ons Department at commdept@oakfnd.org.

Whether you are a first-�me partner or a long-standing partner, we appreciate your hard work and commitment and look forward to suppor�ng your efforts.

Branding

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Oak Founda�on / Branding & Media Guidelines for partners

Overview

Grant agreement

We do not require acknowledgement of our funding; it is not obligatory for you to use our logo or to men�on our funding. However, if you feel that men�oning our funding or using our logo would enhance your programme or organisa�on, please follow the informa�on outlined in this sec�on.

Your grant agreement includes basic details about communica�ons guidelines. This text includes the following:

“Oak Founda�on may include informa�on on this grant in its own periodic public reports. You are authorised to list this Oak Founda�on grant in your own publica�ons. However, should you wish to go beyond the simple recogni�on of our founda�on, we request that you obtain our approval beforehand as to the wording and content you intend to use. In addi�on, we may share informa�on on this grant on our website and through social media. You may also share details on your website and through social media”

Name usage Correct: Oak Founda�on or OakIncorrect: The Oak Founda�on or OAK

For the first reference, please refer to Oak as ‘Oak Founda�on’. You may use ‘Oak’ or ‘the Founda�on’ on second reference.

Language to describe Oak

If you would like to include text about Oak, please use the following pre-approved language:

“Oak Founda�on commits its resources to address issues of global, social and environmental concern, par�cularly those that have a major impact on the lives of the disadvantaged. With offices in Europe, India and North America, we make grants to organisa�ons in approximately 40 countries worldwide.”

In January 2016 Oak revised its logo. The new version features small changes that will improve its appearance on mobile devices. If your organisa�on is using an older version of Oak’s logo, you can request a new logo; however, this is not obligatory. The logo is available in three colour versions in eps, jpg and png formats. The logo may not be animated, italicised, rotated, stretched out of propor�on or otherwise changed. The size of the logo may be adjusted to your requirements and should be presented in propor�on or smaller in size to any other logos on the same page or in the same publica�on.

Please contact the Communica�ons Department if you would like to use Oak’s logo.

Blue logo This is the primary logo for Oak Founda�on. This version should be used on a white background.

Black logoThis version should be used when prin�ng in black and white.

Nega�ve (white) logo This version should be used when the logo needs to be placed on a dark coloured background.

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Oak Founda�on / Branding & Media Guidelines for partners

Logo

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Oak Founda�on / Branding & Media Guidelines for partners

Acknowledging your grant

Discretionary grants

Please use the following language to acknowledge your grant:

“Oak Founda�on has funded [partner name] with [USD ...] for [insert dura�on] to [insert purpose as described in our online grant database or in the email exchange with Virginia Ruan, if the grant has not been published yet].”

Or, more simply, “this [project] was possible thanks to the support of Oak Founda�on.”

Please contact the Communica�ons Department to discuss any references to Oak beyond the above phrases. In addi�on, we ask you to please not men�on the names of Oak Founda�on staff in any publica�ons, unless approved by your programme officer and the Communica�ons Department.

We do not list or describe discre�onary grants in our annual reports; we only provide the total amount of funding provided to organisa�ons in discre�onary grants. For these reasons, while an organisa�on may record the contribu�on as coming from Oak Founda�on (e.g., in its annual reports), it should not use the Oak logo without prior permission from the President (delivered through the Communica�ons Department).

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Oak Founda�on / Branding & Media Guidelines for partners

Media

Our commitmentto you

Oak Founda�on publishes approved grants and stories of our partners on its website, through social media and in our annual reports. We are proud of the work of our partners and we value transparency in our grant-making. Publishing our grant descrip�ons also allows the general public, other founda�ons and organisa�ons to understand the causes we support.

We will always ask permission to use logos, images, quotes, stories or anything else in reference to your organisa�on before it is published. We will also ensure that material is properly credited to your organisa�on.

Photography& video

We have guidelines for photography and video, which can be found on our website. These guidelines follow the principles laid out in our Safeguarding Children Policy, which can also be found on our website.

We use these guidelines to help us ensure that we are never taking or using images that can cause harm to adults and children. Please refer to these guidelines for more informa�on.

Website We post regular features of our partners relevant to their partnership with Oak on our website (www.oakfnd.org/highlights). These features include recent accomplishments, upcoming events, videos and publica�ons, among other things. Please feel free to contact Oak’s Communica�ons Department if you would like us to feature your organisa�on on our website. We are always happy to receive dra� ar�cles or other content to share on our website.

Social media In addi�on to promo�ng our partners on our website, we can also support your organisa�on through our social media channels (Twi�er, LinkedIn, Instagram and YouTube). Through Twi�er, we welcome receiving dra� tweets or alerts to posts that we can re-tweet.