personal branding personal branding overview in 30 sheets by allexander crepin

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  • 8/9/2019 Personal Branding Personal Branding Overview in 30 Sheets by Allexander Crepin

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    Personal Brand

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

    Personal Brandingin 30 sheets

    by Alexander CrpinI help you to succeed

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    The 21st century:a fundamentally changing context for work career

    CHALLENGE: letting go of your traditional career paradigms

    !innie the Pooh

    The future aint what is used to be

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    "ife cycle of #o$s is shortening

    increasing la$or market dynamics:

    #o$s come goless less #o$ security%%%

    &odern 'areer Paradigm

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    "ife time employment is o(er%%

    &)*+#o$s )*, employersuntil retirement%%

    Proacti(ity- agility resilience re.uired

    &odern 'areer Paradigm

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    Be in charge of your own #ourney%Personal responsi$ility is an attitude- a philosophy- a way of $eing

    &odern 'areer Paradigm

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    'areer #ourney / employment #ourney

    &any #o$s employers until retirement%

    In(est in getting a strong- preferred

    candidate position on the #o$ market%%

    &odern 'areer Paradigm

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    Personal Brand To $e found on the online #o$ market

    To $e identified as an interesting candidate

    To engage potential employment partners

    To get employed candidate nr 1

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    +our Personal Brand

    is all of you

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    all associations a$out you in peoples minds

    a$out who you are- your uni.ue (aluecom$ination of personal attri$utes- (alues- dri(ers- strengths passions

    what differentiates you from your peers-

    your competitors for work%

    Personal Brand

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    +our Personal Brandwhat other people tell you it is

    what they say a$out you when you lea(e the room%

    It is *4T what you say it is%

    what they whisper a$out you- not what they say%Errol Flynn

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    Personal Branding

    Influencingwhat to think feel a$out you- how to remem$erwho you are what you could do for them

    5i(ing your target audiencereasons to choose for you

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    to $e noticed

    stand out6ffecti(e personal $randing ele(ates you from $eing #ust a commodity amongst many identical

    commodities- to $ecome something with a uni.ue character and promise to deal with

    Personal Branding

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    1 Identifying defining

    a +478 uni.ue (alue offer (internal brand$ +478 target audience (external brand

    2 'ommunicating your $rand

    3 &aintaining your $rand

    Personal Branding Process

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    !ho am I

    9ind out!hat do I ha(e to offer

    !hat makes me special!hat makes me interesting to hire

    Identifying +478 (alue

    Personal Brand Process

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    Internal Brand

    +our uni.ue (aluesets you apart from others competing forthe same kind of work $usiness

    !hat you ha(e to offer that no one else does%

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    6xternal Brand

    +our Image reputation

    ;ow youre percei(ed $y your marketwhat your target audience think of you

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    +our Target )udience

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    Internal $rand > 6xternal $rand

    #o$ marketnext:

    Position yourself,efine your differentiating personal $rand%

    Personal Brand Process

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    ?uccessful Personal Brands

    )uthentic+ou cant fake it

    8emem$er:

    People hire people they trust

    Personal Brand Positioning

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    Personal Brand ?tatement@(er$al $usiness card@ a statement of positioning targeting

    @6le(ator speech- PitchAa thirtysecond personal commercial- pitching yourself for a #o$ or stretch assignment

    Personal Brand 'ommunication

    ,ifferentiating yourself

    who you are really

    what you do are the $est at (alue

    whom you ser(e audience

    how you do it uni.uely 7?P

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    acting- doing $eha(ing

    If others perceptions deCne your personal $rand

    all you doimpacts your $rand%

    integrate your (alue proposition in e(erything you do

    Personal Brand 'ommunication

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    ,ont sell the drink- sell the refreshment

    It is not so much what you communicate-

    $ut rather how you do it

    ! Tone of (oice- con(ersation skills! Body language

    Images sym$ols

    'olors Type of channels

    Personal Brand 'ommunication

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    ;ow !hatBe interesting- share- $e an informer not an meformer

    ?torytelling

    Pu$lishing- guest $logging- (odcasting !rite re(iews of rele(ant $ooks

    ! "aunch your we$site online career portfolio

    ! Doining con(ersations- comment regularly

    ! Presenting training

    ! Press releases

    Personal Brand 'ommunication

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    ?ocial media: do it yourself platforms

    communicate promote

    connect

    distri$ute

    selfpu$lish

    produce

    Personal Brand 'ommunication

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    Its not only what you know

    $ut also !;4 you know

    The relationships you ha(e also define your personal $rand

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    Build a glo$al network of preferred employers

    Personal Branding

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    &onitor 9eed$ack )cti(ity

    o "isten see what resonates with your audience

    o )sk feed$ack from trusted fans $rand am$assadors

    o &onitor use 5oogle )lerts regular online searches

    o

    ,ont $e afraid to change your approach%

    Personal Brand 'ommunication

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    ?ummaryo Identify uni.ue .ualities characteristics within you

    o Identify understand your target audience needs

    o Position yourself differentiating in your target market

    o 'ommunicate a crystal clear- consistent message across

    multiple channels online offline Build tell compelling

    stories to stand out to separate yourself from competitors

    o Build online supporting relationships

    o &aintain upgrade your $rand- monitor feed$ack acti(ity

    o Integrate your (alue proposition in e(erything you do

    Personal Branding

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    6pilogueHH

    4ur li(es are an amaing #ourney of selfdisco(erytoward wholeness- a $alanced happy successful life

    !e try to do the work we lo(e de(elop oursel(es

    continuously to keep on working until retirement

    Personal Branding is likely a piece in the pule of that

    e(er challenging effort HHHHH

    Personal Branding

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    Personal Branding

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    help you to succeed

    " #$ % %'$ )&

    twittercom)lexander'repin

    nllinkedincominalexandercrepin

    'rJpin 'onsultInspiration- inno(ation results

    Time to strengthen your Personal Brand

    call

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    ?ee also my Talent 20 workshop

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    d%

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    6nd%

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

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    Thank You

    Thank you

    Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management