branding of sudha final.pptx

8/20/2019 Branding of Sudha final.pptx

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HEAD OFFICE

It is located near Patna Airport.

Currently headed by Harjot Kaur


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HISTORY

The Bihar State Milk Co-operativeFederation Ltd(COMFED) is a dairycooperatie established in !"#$ is an enterpriseo% the &oern'ent o% (ihar. It 'ar)ets its

products under the label *Sudha Dairy+

The co,operatie -as %ounded by the

oern'ent o% (ihar in !"#$ to coordinate the-or) o% arious local 'il) unions. The co,operatie %acilitates the procure'ent/processin&/ and 'ar)etin& o% the dairy products

produced


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AEA OF O!EA"#O$

Di0erent 'il) unions/ -hich are or&anisin& the net-or) in

these districts are as %ollo-s1 %ai&hal !atliputra Milk 'nion !atna coerin& Patna/

2aishali/ 3alanda/ Saran and Shei)hpura districts. D Milk 'nion Barauni coerin& (e&usarai/ 4ha&aria/

5a)hisarai and part o% Patna Districts. "irhut Milk 'nion Mua*arpur coerin& 6u7a0arpur/

Sita'arhi/ Sheohar/ East Cha'paran/ 8est Cha'pran/Si-an and opal&an9.

Mithila Milk 'nion Sa+a&tipur coerin& Sa'astipur/

Darbhan&a : 6adhubani/(asopatti districts . Shaha,ad Milk 'nion Ara coerin& (ho9pur/ (u;ar/

4ai'ur : Rohtas districts. %ikra+&hila Milk 'nion Bhaulpur1 Coerin&

(ha&ulpur/ 'un&er/ (an)a and


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PROD=CT 2ARIA3TS

Follo-in& are the product line 'ar)eted bySudha in (ihar and also at so'e otherstates.

6il) Peda

hee

Ice,crea' 5assi

S-eet Dish


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O=T5ETS

There are 'ore than #> outlets atPatna and 'ore than ?@>> outlets in-hole (ihar


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SA5ES FI=RE OF A S=DHA O=T5ET

8e hae sureyed an outlet located at Ra9endra3a&ar near Stadiu'

Follo-in& data -ere reealed %or per day sales ason !$th 3oe'ber ?>!$B


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CO6PETITI2E A3A5YSIS

A+ul.!. A'ul is an Indian dairy cooperatie based

at Anand in the state o% u9arat/ India.

?. Founder is 2er&hese 4urien in !".

https://www.google.co.in/search?client=firefox-a&hs=vej&rls=org.mozilla:en-US:official&channel=np&q=verghese+kurien&stick=H4sIAAAAAAAAAGOovnz8BQMDgyMHnxCnfq6-gWFJZUaREoRZlmRapKWenWyln1RanJmXWlwMZ8TnF6QWJZZk5udZpeWX5qWkFvUclF2nf40jpbjoIeOH779Srbpz9gAAIxVz_V4AAAA&sa=X&ei=fWyMUpDKNcS_rgfNrYCoAg&ved=0CKcBEJsTKAIwDQhttps://www.google.co.in/search?client=firefox-a&hs=vej&rls=org.mozilla:en-US:official&channel=np&q=verghese+kurien&stick=H4sIAAAAAAAAAGOovnz8BQMDgyMHnxCnfq6-gWFJZUaREoRZlmRapKWenWyln1RanJmXWlwMZ8TnF6QWJZZk5udZpeWX5qWkFvUclF2nf40jpbjoIeOH779Srbpz9gAAIxVz_V4AAAA&sa=X&ei=fWyMUpDKNcS_rgfNrYCoAg&ved=0CKcBEJsTKAIwDQ


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CO3T

Anuj Dair/ !vt0 Ltd- is en&a&ed inthe processin& o% 'il) and 'il)products and -ithin short span o% ti'e

it beca'e popular a'on& the dairy&oods loers.

Dairy &oods is sold in the 'ar)et under

the brand na'e o% 1aj1 and Ice Crea'under the brand na'e o% 2Sno3 Ball20


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6EAS=RES TO E3HA3CE (RA3D

!.Ani+al health prora++e

aB 6il) production enhance'entpro&ra''e , accination/

breedin& %acility/ %eed and%odder/ trainin& serices.

bB ArtiGcial inse'ination pro&ra''e ,

ArtiGcial inse'ination -ith%ro7en se'en usin& liuid nitro&en53B technolo&y is done thou&h by

static sin&leB and 'obile clusterB


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CO3T

?.Clean +ilk produ4tion- aB preponin& arrial ti'e o% 'il)

ehicles at the chillin& centers

bB 'ore i&ilant cleanin& andsaniti7ation o% 'il) cans.

cB trainin& o% %ar'er 'e'bers o%a-areness about Clean 6il)

Production


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6AR4ETI3

In order to boost to sale o% liuid 'il)/ thedairy adopted1

, continual i'proe'ent in the uality o% 'il)

, Reachin& close to the consu'ers bye;tendin& the retail net-or).

, stren&thenin& o% 'ar)etin& tea's byinductin& pro%essional and better

superision. , creatin& consu'er a-areness and

education pro&ra''es

, processin& in%rastructure


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CO3T


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E6PO8ERI3 R=RA5 (IHAR

Pro&ra''es i'ple'ented by CO6FED1

!,RASHTRIYA 4RISHI 2I4AS YO


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S8OT A3A5YSIS

S"E$5"HS.!.E3O3O6ICA5 PROD=CTS?.5ARE DISTRI(=TIO3 CHA33E5$.STRO3 PROD=CT 5I3E.E3A6E3T OF =3ORA3ISED2E3DORS I3TO (=SI3ESS

6EAK$ESSES.!.DE5AYED EPA3SIO3 P5A3S I3OTHER STATES?.=3A(5E TO HA3D5E DE6A3DD=RI3 FESTI2E SEASO3$.3O C=STO6ER FEED(AC4 .3O ?JK A2A5I(ITY OFPROD=CTS

O!!'"'$#ES.!.TO E3TER =3TO=CHED 6AR4ETO=TSIDE (IHAR

?.ATTE6T TO EPA3D PROD=CT5I3E$.TARET YO=TH SE6E3T (Y5A=3CHI3 2ARITIES OF ICE,CREA6 A3D COO5 SIP..OPE3 STA55S AT 2ARIO=S

SCHOO5/CO55EES/OFFICES.

"HEA"S.!.E6ERE3SE STRO3 5OCA5CO6PETITORS THAT IS RA< 6I54

8HICH HAS OOD E3O=HPROD=CT 5I3E.?.CO6PETIT3 8ITHESTA(5ISHED (RA3D 5I4E A6=58HICH HAS (ETTER L=A5ITY$.3O P5ACE TO HA3O=T AT THE

O=T5ET


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FI3A3CIA5 PERFOR6A3CE S=CCESS ACHIE2EDB

The proGtability and Gnancial positiono% all the 'il) unions and dairies hasi'proed by

Reducin& operational cost

I'proin& eMciency

Reducin& brea),do-ns

Increasin& leels o% 'il) procure'ent

Production and 'ar)etin& o% alueadded products.


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CO3T


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F=T=RE P5A3S

The road 'ap %or dairyin& in (ihar prepared %orthe period ?>>#,!? ai's at e;pandin& the dairydeelop'ent actiities -ith 'ain e'phasis on

I.

increasin& the productiity o% 'ilch ani'alsII. I'proin& ani'al health and nutrition o% ani'al

III. E;pandin& 'ar)et

I2. Stren&thenin& 'anpo-er

2. Deelop'ent o% processin& %acilities.2I. Increase the &eo&raphical area under dairy

cooperaties to $#N o% the total illa&es -hichis around ?!N at present


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CO3T

The production capacity o% cattle %eedplants -ill be enhanced %ro' ?> 6Tsper day to @> 6Ts

The 'il) 'ar)etin& is tar&eted to beta)en to "la)hs litresday in order toproide pasteuri7ed and -hole so'e'il) to the consu'ers.

An outlay o% Rs K!.KK crores hasbeen proposed %or inest'ent %ordairyin& actiities under the dairy road'a .


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(I(5IORAPHY

4otler/ Philip 6ar)etin& 'ana&e'ent/ 3e-Delhi/ Pearson Prentice Hall/ ?>>"

6ar)etin& 6ana&e'ent , 4 Ra'a)rishnan

Econo'ic Ti'es/ Patna. India Today 6a&a7ine.

Sudha annual 6a&a7ine

8ebsites http1 co'p%ed.co.in

http1---.a'ul.co'


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branding of sudha final.pptx

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