branding • advertising • marketing • digital • environment

atozcommunications.com C R E A T I V E T H A T W O R K S

CREATIVE THAT WORKS

Being creative means being lexible. Bending ideas. Sculpting strategies.

At A to Z, we’ve been in business for more than 28 years and enjoy the

challenge of discovering the best ways to get results. We partner with our

clients to deine their goals and how to achieve them. And then we work creatively — integrating branding, advertising, and marketing campaigns

with well-rounded strategy to build a brand, strengthen customer

relationships, increase website visits, and grow admissions rates.

Advertising, design, media, digital, print, and public relations.

Put our creative to work for you.

A to Z Communications

BLIND & VISION REHABILITATION SERVICES OF PITTSBURGH

A to Z worked with BVRS to launch its $2.7 million capital campaign for a

new building that consolidates their services, staf, and clients. Braille, large type, and bright colors were used throughout the campaign materials which

included the “New Beginnings” logo, campaign brochure, and “speaking”

information kiosks.

“We interviewed a number of irms in order to ind ‘the one.’ There was an instant level of trust and conidence with Alan Boarts and his team. Our website experienced an impressive year-over-year 66% increase in visits, and we have contracted with A to Z on a number of

initiatives. A to Z managed media and public relations and all ads and buys with respective

media outlets in our market.”

LISA FLORIAN Director of Marketing and Communications, Riverset Credit Union

GATEWAY REHABILITATION CENTER

Gateway Rehab hired A to Z to create an advertising campaign that would heighten

community awareness and increase admissions. Information derived from discovery

sessions was developed into a creative brief, including brand positioning, drivers, and

target audience details. A to Z used this information to draft objectives, create concepts,

and guide media buying. Within three years, Gateway Rehab increased brand strength and

community awareness — growing admissions rates by 86%.

JOY GLOBAL

As Joy’s agency of record, A to Z created overall messaging and positioning, developing broad yet lexible themes that functioned as umbrellas for speciic product lines. The success of A to Z’s campaign not only inluenced existing and potential clients, but Joy Global reached #25 on Industry Week’s Top 50 U.S. Manufacturing Companies, orders jumped 47% for Joy Mining Machinery, and total Joy Global bookings hit $5.1 billion.

MINNESOTA TRAINING CONNECTION

A to Z worked with two community colleges in Minnesota to combine the best of each within

a rebranded, responsive website that works for students, employers, employees, and the

community at large.

1At A to Z, we ask the right questions. We collaborate,

discuss, research. We

dive deep to identify your

brand’s core purpose

and understand your

organization’s goals. We

work with you to deine your objectives both from an

internal perspective and

the customer experience.

We dedicate a team of

accomplished strategists,

writers, designers, and

media experts to your

account based on industry,

technical, and consumer

segment expertise to

ensure cohesiveness and

optimum outcomes.

We collaborate on a

results-oriented strategy

— including solution-based

messaging and creative

that hit the mark. We identify deliverables and

determine tasks, which are estimated and scheduled

to ensure transparency.

Our senior-level creative team

ensures you have a minimum

of three exceptional concepts.

A to Z’s success within

numerous consumer

segments allows us to devise

communications that ignite

awareness and work across multiple platforms.

Once the parameters are

aligned, we implement the

plan. We make meeting deadlines an imperative

and keep our eye on the big picture as well as each minute

detail. Meetings and progress

updates punctuate the process

with one simple goal in mind:

Creative that works for you.

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OUR APPROACHBoost your competitive advantage.

Our corporate, educational, health care, industrial, and technology clients

have beneited from integrated advertising campaigns, uniied branding strategies, and focused recruitment materials. Our clients may difer in size, but regardless of industry, they all have an overarching requirement: clear,

targeted communications that resonate with their audience.

“The team at A to Z goes above and beyond in their support of Hill House

Association. Because of A to Z, we’ve seen an increase in both awareness and positive perception of our work among potential donors and the community

at large.”

CHERYL HALL-RUSSELL President and CEO, Hill House Association

LAUREL HIGHLANDS VISITORS BUREAU

A to Z worked with LHVB to reorganize their annual Destination Guide into a regional format

which visually promotes the various areas and activities in the Laurel Highlands. A to Z also

designed banner ads and billboards to welcome travelers driving in both directions on the

Pennsylvania Turnpike. These visual attention-grabbers work together to attract visitors to

one of the Mid-Atlantic’s most scenic and diverse destinations.

BAYER

When the international Life Sciences Corporation, Bayer, needed to

communicate critical messages about sustainability and their role in the global

efort toward sustainability, they selected A to Z to write, design, and produce pieces that resonated with people around the world.

FOCUSED ADMISSIONS STRATEGIES

A to Z’s higher education marketing capabilities consistently hit the mark.

And we have the numbers to prove it.

Immediately following a fully integrated marketing and advertising campaign to rebrand Robert Morris University, local applications increased

by 22%, external applications by 13%, and SAT scores jumped by 25%.

Within a year after launching a rebranding strategy for

The Catholic University of America, undergraduate applications

increased by 20% and graduate applications jumped by 40%.

FDU has retained A to Z over the tenure of four presidents

and ive senior enrollment managers, and has experienced a 126% increase in application submissions.


COMMUNITY COLLEGE OF ALLEGHENY COUNTY

A to Z created the 50 Years, One Million Stories theme for CCAC’s yearlong golden anniversary celebration. This theme served as the launching point for a strategic online and print campaign

to acknowledge the school’s accomplishments and attract alumni and donors.

FAIRLEIGH DICKINSON UNIVERSITY

For 28 years, A to Z has been a valued partner with Fairleigh Dickinson University

across a wide platform of branding, marketing, advertising, website, and e-communications

tools. The University has realized signii cant gains in its recruitment ef orts, including greater student diversity, broader geographic reach, and growing student enrollments. Most

recently, the University experienced a record increase in average SAT scores among applicants.

LANDMARK COLLEGE

A to Z has worked with Landmark College for more than 15 years. This long-term relationship

has translated into projects such as a bi-annual alumni magazine, recruitment materials,

development of a new brand, program materials that elaborate on Landmark’s innovative learning strategies, and direct mail for the school’s well-attended summer programs.

WESTERN NEBRASKA COMMUNITY COLLEGE

A to Z is a master at higher education communications that produce results, and

Western Nebraska Community College agreed when they engaged A to Z to re-design

a benchmark viewbook that would be used by thousands across two mid-western states.

RIDER UNIVERSITY

A to Z has worked with Rider University to create award-winning recruitment campaigns

that help to grow quality student enrollments in undergraduate, graduate, adult, transfer,

and international areas. Over the course of A to Z’s decade-long association with Rider, the University has realized numerous gains in progressive student diversity, elevated academic

and athletic proiles, as well as extended geographic reach.

POINT PARK UNIVERSITY

“The process to identify our athletic brand was an exciting one. As branding and marketing experts, A to Z Communications did great work in encapsulating the image of the Point Park Pioneers. This athletic brand identity was another positive step in the continuing development

of our sports programs and the University.”

DAN SWALGA Director of Athletics, Point Park University

PLUS CONSULTING

A to Z incorporated a sense of energy into a new brand for Plus Consulting which

was utilized in signage, stationery, and marketing collateral. A to Z also developed the

design and SEO-rich content for a new SharePoint-based website and social media

marketing platform. These branding eforts bolstered national awareness and helped Plus Consulting become one of three companies contributing to $1.5B in southwestern

Pennsylvania “economic development wins.”

ADVANCE YOUR BRANDA good brand is powerful. Purposeful.

Efective branding strategy combines science and art. The key is to position your brand in the marketplace and create a

voice that distinguishes you from your competitors. Whether

you’re developing a new brand or reimagining an existing one,

A to Z will work with you to create a brand that ensures continuity across all mediums, including print, broadcast, and online initiatives.


SANDHILLS COMMUNITY COLLEGE

Sandhills Community College turned to A to Z to develop a comprehensive new brand that

incorporated their culture, values, and beautiful location with the goals of building stability

and raising their level of recognition.

CONNECT WITH US

We believe that results-oriented solutions start with collaboration.

We’ve been in business for more than 28 years and know that success takes experience, creativity, and great partnerships with our clients. Whether you

are looking for branding, advertising, marketing, digital, or public relations, talk with us about how we can put our creativity to work for you.

Give us a call or visit our website. We’d love to meet you.


412 471 4160 | atozcommunications.com

A to Z Communications

branding • advertising • marketing • digital • environment

branding • advertising • marketing • digital • environment · 2019. 2. 8. · creatively...

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