branding vs. advertising
TRANSCRIPT
![Page 1: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/1.jpg)
Branding vs. Advertising
![Page 2: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/2.jpg)
What is a website branding?
Brand is more than just a logo and a tagline. Customers need to know where they are and whether they can trust that place to provide
something important and unique.
![Page 3: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/3.jpg)
What is website advertising?
Website advertising is using (selling) your websites space to advertise to advertise outsite
services and products and generate some revenue from that.
![Page 4: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/4.jpg)
Where's the brand here?
![Page 5: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/5.jpg)
Too much elements
competing for attention
![Page 6: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/6.jpg)
The website itself should promote
events
That is its primary purpose
![Page 7: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/7.jpg)
If events are not emphesized enough
we should find a solution to
emphesize them.
![Page 8: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/8.jpg)
Solution examples
![Page 9: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/9.jpg)
![Page 10: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/10.jpg)
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Facts about banners● Users are irritated by banners and tend to
ignore everything that looks like a banner● They hurt websites brand if used too much● Should be used in a very limited quantity● If possible banners should be in some context
with content
![Page 13: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/13.jpg)
Banner blindness
![Page 14: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/14.jpg)
What does this site try to sell to
me?
![Page 15: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/15.jpg)
Doubled promotion
Banners shouldn't be used to
promote events!
![Page 16: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/16.jpg)
What is above the scroll
“Above the scroll” is area of the website that is seen without scrolling.
Important stuff should always be Above the scroll.
![Page 17: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/17.jpg)
Common user resolutions
1024×768 ~ 29%1280×1024 ~ 27%1280×800 ~ 18%
Statistics for OEticket.com
![Page 18: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/18.jpg)
1024×768
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1280×1024
![Page 20: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/20.jpg)
1280×800
![Page 21: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/21.jpg)
Top banner should be removed
![Page 22: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/22.jpg)
That's better!
Top banner is usability mistake! We should completely remove it.
![Page 23: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/23.jpg)
Performance page at 1024×768 (most common res.)
It gives sense that there's nothing below the button.
![Page 24: Branding vs. Advertising](https://reader034.vdocuments.us/reader034/viewer/2022052619/55690853d8b42ac1628b4afe/html5/thumbnails/24.jpg)
There should only be one or two banners shown on each page at a time
Banners are a distraction and should be used carefully so they don't interfere with the purpose of page where they are shown.