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Advertising Branding Web Design Print Design Online Marketing Packaging Design Illustrations Image Manipulation

www.logicof8.com

www.logicof8.com www.logicof8.comVisual Sales & Marketing

WELCOMEAt The Logic of Eight, we operate on the very logical realisation that no company

actually needs design - they need sales!

Design & marketing just happens to be a very effective way of generating sales. Whether

its offline or online, in order to get sales a company needs to walk the walk and talk the

talk - that’s where we come in.

With experience in branding, consumer psychology & marketing techniques, we are

ideally placed to creatively advise and design with the sole purpose - to increase sales.

Bung & Tap System Instructions

x1 x1

Push Bung into open bottle.

STEP 1

Push Tap Unit through centre hole of Bung creating a secure fit.

STEP 2

Place bottle with fitted Bung & Tap system onto barrel mount and insert into barrel.

(Ensure system is fitted correctly before inserting into barrel)

To remove Bung & Tap system, reverse instruction above.

STEP 3

Meet the designer: Gordon Lundie

With over a decade of design experience, I now run my own company ‘The

Logic of Eight’. With previous experience in consumer, corporate and

manufacturing sectors, I have a comprehensive level of experience and

insight that allows me to match in more effectively with my clients needs.

Specialism: Brochure Design, Web Design, Brand Identity, Print Design,

Advertising, Marketing, Illustrations, Image Manipulation.


CORE VALUESTo produce creative design solutions that enable companies to strengthen there overall

brand presence and increase sales.

To establish strong client relationships - The core of our business is on repeat business

from clients and referrals.

Always offer the same level of service, time and time again.

WHAT WE DOIts a good question with a long answer but to sum up – EVERYTHING.

From branding to advertising, image manipulation to illustrations. We do web sites ranging from brochure

style CMS sites to full on E-Commerce sites that sell to consumers around the world. We do label design for

the drinks trade and we do vehicle vinyl for anyone with a commercial vehicle. We can create sales reports

for financial firms, holiday brochures for tourist agencies and Facebook and Twitter background designs for

those who want to push their business on social media.

We work with a select few printers to ensure everything we design is printed to the highest standard,

ensuring your project is dealt with from start to finish in the best manner.

TECHNICAL CLOTHING FOR THE REAL WORLDKeela outdoor clothing uses the same advanced fabric technology as that worn by Mountain Rescue, Military and Tactical Forces all around the world and with over two decades of experience in developing outdoor clothing, Keela garments are designed to work in the real world.

WWW.KEELA.CO.UKCustomer Helpline: +44(0)1592 777000 Email: [email protected]

www.logicof8.comVisual Sales & Marketing

INTERESTED?If you like what you see and would like to arrange a meeting then simply email directly to

[email protected] or call 077 988 901 55

I look forward to having the chance to meet you soon.


CASE STUDYThe Challenge

Ivy Property approached The Logic of Eight to create their new brand identity and marketing material

covering everything from logo design to vehicle graphics. Ivy Property wanted to reflect a balance of

‘modern heritage’ and ‘understated simplicity’. They did not want loud graphics, rather an understated

tone that could be reflected through in the type of client they were looking to attract.

The Solution

The brand identity that we went on to create drew inspiration from font based logo identity with an icon

based ‘marker’ that could be used as an emblem for the company.

What we did

Brand Strategy & Identity (All print based stationery)

Advertising campaign (Both online & offline)

Website Design

Illustration City Map

Illustration Office Location Map

Vehicle Graphics

Office Signage

“The Logic of Eight did a great job, provided quality work, were patient when we needed time to think

things over and provided excellent, friendly service. We wouldn’t hesitate to recommend them.”


CLIENT RESPONSIBILITIESWe are devoted to providing a successful design solution and end product to you as our client. We work hard to give you our very best work under whatever time schedule has been agreed upon and we take great pride in what we do. We ask that as our client, you commit to the project with the same level of dedication as we do.

We will establish, define and explain to you exactly what we require from you; whether it be finalized content, logos, graphics or photography. In order to move your project forward, we will need your materials to base designs around. The most common hold-up in any design project, bar none, is client delivered content.

If you are not able to deliver the required content, we may suggest an alternative plan, such as assigning responsibilities over to us or outsourcing to a third party. This may alter the terms of our original agreement and the respective fees. We always try to establish an understanding on these matters before we begin a project, to avoid this type of complication.

The other important client responsibility in for any design project is providing feedback. As we work to complete the various stages of your project, we will require you to provide us with feedback on the work. Your feedback will help us better create the best design solution for you – since no one knows your business better than you. Your feedback along the way will also help us avoid having to redo any of the work once it is complete, and thus avoid any additional fees. When a client is able to commit to a project and provide the content and feedback we need, the project has a dramatically increased chance of success.

Naturally, when the client is committed to the project and provides timely feedback, we are able to work efficiently through the stages of the project and deliver a finished product more quickly. When a client is unable to provide timely feedback, the project becomes delayed, scheduling conflicts can occur, and the momentum of your project becomes diminished. With any branding, web or print design project, the more focused and dedicated the client is, the better the end result will be.

If you are happy to commit to using The Logic of Eight, we require you to understand this process to ensure a successful working relationship together – it’s the logical way.


TERMS & CONDITIONSProvision of materials

You agree to provide us with the specific copy, images and information we require in order to create your product, or to advise us as to where we can locate such materials. We accept no responsibility for your design not being put live/printed/completed by a specific date if we are unable to secure necessary and/or suitable information and/or materials from you. If you cannot supply the information you wish to feature in your product, we will do what we can to obtain it, but we accept no responsi-bility for errors, omissions or discrepancies which may be present on the final product, as these may arise through our lack of specialist knowledge regarding the content of your product. The time taken to compile the data, as well as any time required to correct errors, omissions or discrepancies which have arisen through your not providing us with adequate materials, will be charged to you at our standard hourly rate. We accept no responsibility for the delay caused in providing you with the final product as a result of your supplying us with insufficient or unsuitable materials. This does not apply if the additional cost could have been avoided but for unreasonable delay on the part of The Logic of Eight in ascertaining the unsuitability of the materials with which you provide us. Where you supply or specify materials, we will take every care to secure the best results in the finished product, but we accept no responsibility for imperfect work caused by defects in or unsuitability of materials so supplied or specified.

CopyrightFull copyright to any chosen design concept out of designs presented to you is yours once payment has been received in full. Once payment has been received by The Logic of Eight, all final published artwork becomes the ownership of the company excluding fonts and other items that may have been sourced from a third party. The Logic of Eight retains the right to display the item/s in any online or offline portfolios, and for the purpose of marketing or advertising our services as well as any design competitions deemed suitable. If you supply us with material, it is your responsibility to obtain all necessary copyrights for its use, and we assume that you possess these. In such cases, the copyright belongs to you. By agreeing to our terms and con-ditions, you agree to indemnify The Logic of Eight from any claim which arises regarding the use of material with which you supply us. We reserve the right to use any artwork or printing we produce for the purposes of promoting our services unless you request otherwise in writing.

Deposit PaymentsA deposit payment, howsoever made, constitutes an agreement to the contract to which it relates, and will be accepted by The Logic of Eight instead of a signature on said contract.

Illegal MatterThe Logic of Eight reserves the right not to print any material deemed illegal, libellous or offensive, or which may be an in-fringement of the proprietary or other rights of any third party. This agreement indemnifies us in respect of any claims, costs and expenses arising out of any libellous matter or any infringement of copyright, patent, design or of any other proprietary or personal rights contained in any material printed for the customer. The indemnity shall extend to any amounts paid on a lawyer’s advice in settlement of any claim.

Financial LossThe Logic of Eight accept no liability whatsoever for financial loss or loss of earnings arising from products or services provided by The Logic of Eight.

Consequential LossThe Logic of Eight accept no liability whatsoever for consequential or third party losses, resulting in a delay in delivery how-soever caused.

LiabilityThe Logic of Eight shall not be liable for any loss to the customer arising from delay in transit caused by circumstances beyond The Logic of Eight’s control.

Force MajeurThe Logic of Eight accept no responsibility if we are unable to carry out any provision of the contract for any reason beyond our control including (without limiting the foregoing) Act of God, legislation, war, fire, flood, drought, failure of power supply, lock-out, strike or other action taken by employees in contemplation or furtherance of a dispute or owing to any inability to procure materials required for the performance of the contract. During the continuance of such a contingency you may, by written notice to ourselves, elect to terminate the contract and pay for work done and materials used, but subject thereto shall otherwise accept delivery when available.

Price BreakdownThe invoice we send you will be itemised, showing the cost of the design, printing and delivery.

Credit TermsFor invoices not settled within the agreed credit terms, we reserve the right to charge interest on the overdue debt at 10% to cover the debt recovery costs.

InsolvencyAny customer ceasing to pay their debts in the ordinary course of business or proving unable to pay their debts as they become due or, being, a company, is deemed to be unable to pay its debts, or has a winding-up petition issued against it or, being a person, commits an act of bankruptcy or has a bankruptcy petition issued against it, The Logic of Eight, without prejudice to other remedies, shall (i) have the right not to proceed further with the contract or any other work for the customer and be entitled to charge for work already carried out (whether completed or not) and materials purchased for the customer, such charge to be an immediate debt due to it, and (ii) in respect of all unpaid debts due from the customer, have a general lien on all goods and property in its possession (whether worked on or not) and shall be entitled on the expiration of 14 days’ notice to dispose of such goods or property in such manner and at such price as we think fit and to apply the proceeds towards such debts.


Data ProtectionThe Logic of Eight are committed to protecting your privacy. We will only use the information that we collect about you law-fully (in accordance with the Data Protection Act 1998).

QuotesAll quotes for work are valid for 30 days, after which time all proposed work will have to be re-quoted. We take no responsi-bility for a re-quoted price differing from an original quote.

Print - Print Proof AgreementWe only provide a print proof of your work if requested, however it should be noted that this may include an increase on the quoted price for any printing work The Logic of Eight is commissioned to carry out. All design proofs are sent via email with a requested agreement reply to confirm that you agree to the design and contents of the document as depicted on the proof. By replying to this agreement, you absolve The Logic of Eight of all liability for any errors, omissions or discrepancies which may be present on the proof. Once you have signed this agreement and proof if supplied, you are not able to make any changes to the final product, nor are you able to hold The Logic of Eight responsible for anything you are unhappy with. This contract revokes your right to take any kind of action against The Logic of Eight for any aspect of the work with which you are later dissatisfied. As long as the finished product is as discussed with the proof supplied, you must pay in full for the work. This fact applies whether or not you later take issue with any aspect of the product. These terms are final and non-negotiable. This is your final opportunity to make changes to the content.

Making Changes After Proof Stage (Print Only)If a change is requested, we will do everything we can to make the correction before printing, but we cannot guarantee this. We accept no responsibility, under any circumstances, for any mistakes present on the completed work, as the signing-off of a proof absolves us of all liability (see “Proof Agreement” above).

Making Changes After Final Artwork Supplied (Print Only)If after the final print ready artwork has been sent to printers and or client, further changes are requested; an additional time charge will be added on to any previously agreed quotation/costing based on our hourly rate. We accept no responsibility, under any circumstances, for any mistakes present on the completed work, as the signing-off of a proof absolves us of all lia-bility (see “Proof Agreement” above).

Print Quality (Print Only)Every effort will be made to obtain the best possible colour reproduction on customer’s work but because of the nature of the processes involved and different computer screen colour settings, The Logic of Eight cannot guarantee an exact match in colour or texture between any materials with which you supply us, and the printed article.

Quantity Supplied (Print Only)Every effort is made to produce the exact quantity of items ordered. However, some variation is inherent in the print process and so you accept that minor variations in quantity are possible. These do not affect the price charged.

Claims (Print Only)Advice of damage, delay or partial loss of goods in transit or of non-delivery must be given in writing to The Logic of Eight within three clear days of delivery (or, in the case of non-delivery, within 28 days of dispatch of the goods) and any claim in respect thereof must be made in writing to The Logic of Eight and the carrier within seven clear days of delivery (or, in the case of non-delivery, within 42 days of dispatch). All other claims must be made in writing to The Logic of Eight within 28 days of delivery. The Logic of Eight shall not be liable in respect of any claim unless the aforementioned requirements have been complied with except in any particular case where the customer proves that (i) it was not possible to comply with the require-ments and (ii) advice (where required) was given and the claim made as soon as reasonably possible.

Payment Terms (Print)New customers agree to pay a deposit of 30% of the final bill upon ordering, and to pay the outstanding balance on delivery of the completed work. Existing customers agree to adhere to the terms stated on the invoice. All deposit payments are non-refundable.

Websites - Website ProofsOnce a client has agreed a visual proof and instructed The Logic of Eight to proceed with the web building, any subsequent changes in style or design requested by the client will be charged for at the appropriate hourly rate.

Exceptions (Web)We accept that certain details regarding your business, such as telephone numbers and email addresses, sometimes change, and that the details placed in a proof are liable to change. To this end we will amend smaller details such as these as part of our construction package. This policy applies throughout your contract with The Logic of Eight: if a minor detail needs to be amended, we are more than happy to do so, free of charge. Larger changes, such as the creation of a new page or introduc-tion of a new feature on your site, or the sourcing / changing of images are not covered by this policy and must be paid for.

Payment Terms (Web)You agree to pay a deposit of 30% of the final bill immediately. When we have finished building your site, we will put it live on our own server under a temporary name which we will give you. After we have informed you of the site’s location on our server, you have 48 hours to view the site and ask for any amendments to be made. The site can be kept live for a longer period if you specifically request this. After the 48-hour viewing period has elapsed, the invoice will be issued as - apart from minor alterations or transfers onto other domain names - our work on the site is then complete. Once the bill is settled in full, we will put the site live on its own domain name, or - if you have not yet selected one - it will remain live on our server. If you possess your own domain name, we will initiate whatever process is necessary to put the site live once the bill is settled. You are not permitted to point your own domain name to the test site on the The Logic of Eight server. If this is found to be the case, we reserve the right to remove the site from our server. All deposits are non-refundable.

0141 297 1988 [email protected] www.logicof8.com

“Their knowledge in the design arena and sense of the aesthetic,

produced a rather spectacular result, which exceeded

my expectation.”

“Their enthusiasm and creativity pushed our marketing strategy forward. Worked well as

part of a team and individually.”

www.logicof8.com

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