branding 101
DESCRIPTION
An introduction to the idea of a brand.TRANSCRIPT
The Branding Box
How branding is really just like organizing your
coat closet
Organizationis all about putting stuff in boxes…
Yes?
NO!
They look very neat, but no one knows what’s inside them.
In other words…
BUT
Boxes need labels, yes?
But NOT
Labels must berecognizable
andmeaningful
Otherwise
You won’t have a cluewhat’s in that box!
In other words…
Really, branding is about labeling boxes.
Category = Brand
The labelon the box
tells peoplewhat’s inside
the box.
…and voila!You have a beautifully organized closet.
© 2010 Cortney Matz, multimedia producer | www.cdrcommunications.com