branded hardware: the unexpected way to connect with audiences
TRANSCRIPT
IOT-ENABLED MARKETING
TBD LABS
THE PHYSICAL AND DIGITAL WORLDS
ARE MERGING
THESE EXAMPLES ARE BECOMING CHEAPER TO MAKE
“THE COST OF BOTH THE SENSORS AND DEVICES IS
APPROACHING FREE AND THE SIZE IS APPROACHING INVISIBLE…
LITERALLY EVERYTHING WILL HAVE INTERNET-OF-THINGS
TECHNOLOGY.”
ACCENTURE
THE RAMIFICATIONS ON MARKETING WILL BE ENORMOUS
COMMUNICATING PRODUCTS AND
SERVICES
PRODUCTS AND SERVICES
COMMUNICATING
“5% OF ALL BRANDED CONTENT GENERATES 90% OF ALL
ENGAGEMENT.”
BECKON
COMMUNICATING PRODUCTS AND SERVICES IS A LOSING BATTLE
SUCCESSFUL BRANDS ARE LETTING THEIR OFFERINGS SPEAK FOR
THEMSELVES
CHAMPIONS AGAINST BULLYING USES A TOY ROBOT TO DISPLAY NICE TWEETS
CREDIT: DEUTSCH
7.5 MILLION EARNED MEDIA IMPRESSIONS
IBM WATSON ENHANCES MET GALA DRESS TO CONVEY SOCIAL FEEDBACK
CREDIT: OGILVY
22 MILLION EARNED MEDIA IMPRESSIONS
55 MILLION EARNED MEDIA IMPRESSIONS
UBER SURPRISES BAR PATRONS THROUGH AN ON-STREET BREATHALYZER INSTALLATION
CREDIT: RETHINK
1 BILLION EARNED MEDIA IMPRESSIONS
NETFLIX SOCKS SAVE VIEWING LOCATION BY TRACKING WHEN VIEWERS FALL ASLEEP
CREDIT: DEEPLOCAL
WHAT IS THE COMMON THREAD?
SMART UTILITY
UNEXPECTED ENGAGEMENT
SEAMLESS INTEGRATION
SHAREABLE INNOVATION
CONSUMERS ARE INTERESTED IN IOT-TECHNOLOGY
IOT-ENABLED MARKETING SMART PRODUCTS SMART EXPERIENCES SMART CONTENT
MARKETING
BRAND FIRST SCRIPT CENTRIC
CHANNEL SPECIFIC SLOW PRODUCTION
IOT-ENABLED MARKETING
CONSUMER FIRST EXPERIENCE CENTRIC
CHANNEL AGNOSTIC FAST PRODUCTION
INFLUENCER OUTREACH
EXPERIENTIAL MARKETING
RETAIL ACTIVATIONS
PR STUNTS
PRODUCT DEVELOPMENT
CONTENT MARKETING
PRODUCT LAUNCHES
INSTALLATIONSSOCIAL MEDIA
IT IS A TACTIC THAT WORKS IN MULTIPLE CHANNELS
WE PROVIDE A HOLISTIC SERVICE TO EXPLORING THIS FIELD
IDEATE INNOVATION CONSULTING
RESEARCH & STRATEGY
CREATIVE CONCEPTING
MAKE RAPID
PROTOTYPING
HANDS-ON WORKSHOPS
END-TO-END PRODUCTION
PROMOTE CONTENT CREATION
MARKETING IMPLEMENTATION
EARNED MEDIA OPTIMIZATION
ALL COMPANIES STRUGGLE WITH HAVING THE TIME, BUDGET AND INFRASTRUCTURE FOR
INNOVATION.
BUT OUR PROCESS IS A QUICK AND COST-EFFECTIVE WAY TO INSPIRE COMPANY-WIDE
INNOVATION WHILE PROVIDING VALUE TO CONSUMERS.
PLUS AN UNDERLYING BENEFIT
THE PHYSICAL AND DIGITAL WORLDS ARE MERGING
LET’S CHAT ABOUT HOW IT AFFECTS YOUR BRAND