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IOT-ENABLED MARKETING
TBD LABS
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THE PHYSICAL AND DIGITAL WORLDS
ARE MERGING
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THESE EXAMPLES ARE BECOMING CHEAPER TO MAKE
“THE COST OF BOTH THE SENSORS AND DEVICES IS
APPROACHING FREE AND THE SIZE IS APPROACHING INVISIBLE…
LITERALLY EVERYTHING WILL HAVE INTERNET-OF-THINGS
TECHNOLOGY.”
ACCENTURE
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THE RAMIFICATIONS ON MARKETING WILL BE ENORMOUS
COMMUNICATING PRODUCTS AND
SERVICES
PRODUCTS AND SERVICES
COMMUNICATING
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“5% OF ALL BRANDED CONTENT GENERATES 90% OF ALL
ENGAGEMENT.”
BECKON
COMMUNICATING PRODUCTS AND SERVICES IS A LOSING BATTLE
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SUCCESSFUL BRANDS ARE LETTING THEIR OFFERINGS SPEAK FOR
THEMSELVES
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CHAMPIONS AGAINST BULLYING USES A TOY ROBOT TO DISPLAY NICE TWEETS
CREDIT: DEUTSCH
7.5 MILLION EARNED MEDIA IMPRESSIONS
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IBM WATSON ENHANCES MET GALA DRESS TO CONVEY SOCIAL FEEDBACK
CREDIT: OGILVY
22 MILLION EARNED MEDIA IMPRESSIONS
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55 MILLION EARNED MEDIA IMPRESSIONS
UBER SURPRISES BAR PATRONS THROUGH AN ON-STREET BREATHALYZER INSTALLATION
CREDIT: RETHINK
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1 BILLION EARNED MEDIA IMPRESSIONS
NETFLIX SOCKS SAVE VIEWING LOCATION BY TRACKING WHEN VIEWERS FALL ASLEEP
CREDIT: DEEPLOCAL
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WHAT IS THE COMMON THREAD?
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SMART UTILITY
UNEXPECTED ENGAGEMENT
SEAMLESS INTEGRATION
SHAREABLE INNOVATION
CONSUMERS ARE INTERESTED IN IOT-TECHNOLOGY
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IOT-ENABLED MARKETING SMART PRODUCTS SMART EXPERIENCES SMART CONTENT
MARKETING
BRAND FIRST SCRIPT CENTRIC
CHANNEL SPECIFIC SLOW PRODUCTION
IOT-ENABLED MARKETING
CONSUMER FIRST EXPERIENCE CENTRIC
CHANNEL AGNOSTIC FAST PRODUCTION
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INFLUENCER OUTREACH
EXPERIENTIAL MARKETING
RETAIL ACTIVATIONS
PR STUNTS
PRODUCT DEVELOPMENT
CONTENT MARKETING
PRODUCT LAUNCHES
INSTALLATIONSSOCIAL MEDIA
IT IS A TACTIC THAT WORKS IN MULTIPLE CHANNELS
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WE PROVIDE A HOLISTIC SERVICE TO EXPLORING THIS FIELD
IDEATE INNOVATION CONSULTING
RESEARCH & STRATEGY
CREATIVE CONCEPTING
MAKE RAPID
PROTOTYPING
HANDS-ON WORKSHOPS
END-TO-END PRODUCTION
PROMOTE CONTENT CREATION
MARKETING IMPLEMENTATION
EARNED MEDIA OPTIMIZATION
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ALL COMPANIES STRUGGLE WITH HAVING THE TIME, BUDGET AND INFRASTRUCTURE FOR
INNOVATION.
BUT OUR PROCESS IS A QUICK AND COST-EFFECTIVE WAY TO INSPIRE COMPANY-WIDE
INNOVATION WHILE PROVIDING VALUE TO CONSUMERS.
PLUS AN UNDERLYING BENEFIT
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THE PHYSICAL AND DIGITAL WORLDS ARE MERGING
LET’S CHAT ABOUT HOW IT AFFECTS YOUR BRAND