branded games overview
DESCRIPTION
Slides from my talk at Immersion Forum 2011 in London. It is mostly images etc. but happy to talk through it if anyone should wish. Just email me.TRANSCRIPT
Me@dickyadams
1. Advertising in Games Is About Engagement, Not Eyeballs
2. Social Games Reach the Facebook Audience3. Some Games Have Bigger Audiences Than
Prime Time TV4. Brands Can Be Part of the Experience5. Brands Can Reward Players for Interacting
With Them
Standard View@dickyadams
@dickyadams
• Women are more likely to play games with a social element or that test their brain power.
• Half the women surveyed admitting to be fans of such games compared to just 25% of men.
• Women download apps, solve problems or exchange bushels of hay on the popular Facebook app Farmville, Read more: http://www.dailymail.co.uk/femail/article-2014821/Women-play-games-just-men--prefer-gaming-sex-survey-reveals.html#ixzz1caQCaHgk
Changing Demographics
Brilliant for [email protected] @dickyadams
@dickyadams
Forecasts @dickyadams
Wide access"almost half
of young people aged between 12
and 15 (47%) now own a
smartphone"
http://www.reuters.com/article/2011/08/03/us-britain-smartphone-idUSTRE7727AX20110803LONDON | Wed Aug 3
>2/3 of all mobile phone purchases are now smart phones
43.8 per cent of Britons owns one.
Android operating system on 49.9 %
http://www.telegraph.co.uk/technology/mobile-phones/8863068/Nearly-half-of-Britons-own-smartphones-with-Android-ahead.html Nov 1
@dickyadams
Social layer
Participation and Sharing
@dickyadams
Real - time
04:05:40 PM
@dickyadams
Simple Proposition
@dickyadams
Engage
Get involvedPlan for long term not spikes
= good CRM
@dickyadams
Series1
Twitter Campaign Game Premium Extras Facebook
EngageTime
@dickyadams
Data“Visa, the world’s largest credit card network, can
predict how likely you are to get a divorce.”
***VISA later denied it….
@dickyadams
Experiment
Extend, iterate, take advantage of
serendipity over time
@dickyadams
Business
IPJV
Product Development
@dickyadams
Conflict/Energy
Short term return vs. long gameLength of campaigns based
around games
@dickyadams
