spyderlynk branded snaptags overview w.out background

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Connecting People and Brands in the Real World POWERED BY

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Page 1: SpyderLynk Branded SnapTags Overview w.out Background

Connecting People and Brands in the Real World

POWERED BY

Page 2: SpyderLynk Branded SnapTags Overview w.out Background

A lot of people have mobile phones Over 230M people in the US have mobile phones

They are not all smart phones Only 36% of them are smart phones and about 10% have a QR Code reader

But, most people are taking pictures and texting

BY What Are People Doing on Their Phones?

Page 3: SpyderLynk Branded SnapTags Overview w.out Background

QR Codes Have Evolved BY

Page 4: SpyderLynk Branded SnapTags Overview w.out Background

What is a SnapTag? BY

A SnapTag is branded mobile barcode, composed of a logo or icon and a Code Ring.

Using SnapTags, your logo can create a thousand different ways to interact with your customer.

Page 5: SpyderLynk Branded SnapTags Overview w.out Background

SnapTags can be activated by anyone with a camera phone (85% mobile phones have a camera)

SnapTags are branded and iconic (Consumers recognize the SnapTag and associate it with your trusted brand)

SnapTags are connected to a smart marketing platform (Create analytics dashboard and campaign logic that are most meaningful and effective for your brand)

SnapTags are social (Drive Likes and Follows from any SnapTag)

SnapTag Advantages BY

Page 6: SpyderLynk Branded SnapTags Overview w.out Background

Send Engage

Open the App Engage Hover to Decode

Snap & Send Any camera phone

Mobile App Scan iPhone & Android

Receive

Dialog Opens

Snap

How SnapTags Work: BY

Warner Brothers Inception DVD Launch

Page 7: SpyderLynk Branded SnapTags Overview w.out Background

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Out of Home

Print Ads

Patent-pending Code Ring allows for media placement & consumer behavior tracking.

Packaging Point of Sale

Smart Marketing Platform - SnapTag Code Rings BY

Page 8: SpyderLynk Branded SnapTags Overview w.out Background

Build Social Media Databases

Tell Your Story

At Events

Find Hand Raisers (CRM)

MARKETERS ADD SNAPTAGS TO OFFLINE MARKETING

MARKETERS’ ACHIEVE OBJECTIVES FASTER & CHEAPER

PEOPLE ACTIVATE SNAPTAGS TO GET STUFF

Coke Zero has spoken – You Win! Show this message for a prize. Reply Z to get updates. Packaging & In Store

Traditional Media

What SnapTags Can Do For Marketers BY

Page 9: SpyderLynk Branded SnapTags Overview w.out Background

More Accessible

Accessible to the 88% of consumers via Snap & Send Capability

SnapTag Reader Application enables Scanning for iPhone & Droid consumers

Smarter Enabling Marketing Campaigns Dynamic Message Dialog Engagements easily convert to a mobile relationship Just a click away from a Facebook ‘Like’ Robust Analytics

SnapTags: Invented for Marketers BY

Branded

Page 10: SpyderLynk Branded SnapTags Overview w.out Background

UPC Code Invented to get product

Info and pricing from Packaging at checkout

1962

First used by Wrigley Juicy Fruit

1994

Invented by Toyota subsidiary

(Denso-Wave)

QR Code Invented for tracking

parts in manufacturing

2006

SnapTags Invented for marketers

SpyderLynk invents SnapTag used by Toyota and Wrigley

2003

QR Codes Japanese start

using QR Codes for marketing

HISTORY OF BARCODES BY

Page 11: SpyderLynk Branded SnapTags Overview w.out Background

Consumer Decision Journey BY

Activating Strategies at All Stages of Consumer Purchase Cycle

Page 12: SpyderLynk Branded SnapTags Overview w.out Background

SnapTags Applications: How Brands Use Them BY

Page 13: SpyderLynk Branded SnapTags Overview w.out Background

Smart Platform BY

You have just won 10 Orbit Bucks. Use code XL77R3PL to redeem at orbitbucks.com. Reply ORBIT to get program updates. Click here to LIKE us on Facebook.

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Behind the Scenes

Page 14: SpyderLynk Branded SnapTags Overview w.out Background

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CLIENTS BY

Page 15: SpyderLynk Branded SnapTags Overview w.out Background

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Smart Marketing Platform - Analytics BY

Page 16: SpyderLynk Branded SnapTags Overview w.out Background

Social Like, Follow, Post, Tweet, Email

Promotional Instant win, sweeps, free

samples, scavenger hunt

Content E-brochures,

videos, images, recipes, tips

Cause Marketing

Mobile donations, join a cause

Commerce Coupons, gift cards,

purchase, store finder

Marketing Activation

Promotional

Agencies

Content

Management

Center

Ecommerce

Sites

Smart Marketing Platform - Solutions BY

Page 17: SpyderLynk Branded SnapTags Overview w.out Background

CUSTOMIZATION

SCANNING APP

U.S. REACH

ANALYTICS

FUNCTIONALITY

SNAP & SEND

Limited

Any QR Reader

35% (Smart phone required)

Web Analytics or

Provider

QR CODE

Open website or

other mobile app

NO

Limited

MS Tag Reader

35% (Smart phone required)

Web Analytics or

Provider

Microsoft Tag

Open website or

other mobile app

NO

Fully

SnapTag Reader

85% (Any camera phone)

Full Analytics

from SpyderLynk

SnapTag

Activate a brand

campaign

YES

Mobile Barcode Landscape BY

Page 18: SpyderLynk Branded SnapTags Overview w.out Background

TRY IT NOW BY

Let's take a test drive and see what this thing can do.

Two Ways to Try: • SCAN with the SnapTag Reader App . To get the App, text APP to 95871

• SNAP & SEND any single SnapTag above to 95871 or [email protected]