evergreen branded media overview

8/9/2019 Evergreen Branded Media Overview

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A Transmedia Branded

Entertainment Agency


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Dening Transmedia Branded Entertainm

Branded Entertainment is the integration of a prbrand into a piece of entertainment content.

Web Series

Professor HenryMIT Media Lab

Transmedia is storytelling across multiple formwith each element making distinctive contributiviewer/user/player's understanding of the story wusing different media formats, it attempts to creapoints" through which consumers can become imstory world.


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Evergreen Branded Media helps innovative brands integrate

and activate their messagingstrategy into quality entertainmentbased digital content anddistribute across multiple

consumer touch-points

What We Do


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ContentWe identify and build relationships with top tierdigital content studios and independent writersand directors.

Current content producers we represent:

- Vuguru- Comedy Time TV- Import Productions- Integrated Alchemy- Dice Films- Baditude Entertainment- Toggle TV

We also create original content at our in houseproduction facility, Cine Rent West.

How We Do It


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Integration

Brand asScenery

Brand asConversation

Brand as

Utility

We work with you to understand yourCore brand values and positioning, andintegrate its messaging into thestructural and / or narrative dimensionsof a digital series storyline / format(Fiction or Reality)

How We Do It


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Distribution

Targeted distribution through leading:

- Media Partners- Video portals- Top Publishers- Ad Networks

Extend the message through Transmedia Activation:

- Social Media - Widgets- Mobile - Live Events- Gaming - Apps

We provide detailed reporting metrics of user engagement.

How We Do It


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The Business Case for

Transmedia Branded Entertainm


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A Major Marketing

Disruption


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33 Billion monthlyvideo streams (US)

160 MillionmySpace users

Facebook = Morethan 400 million

active users & 3rdlargest video sharing

platform

Hulu 44 MillionUnique Viewers

1 Billion streams / month

50 Million + Twitter Users186 of monthly videos

per viewer average length 4 Min

Four Square Geo-locationbased service 1 Million

check ins a week

DVR usage will grow morethan 70%, to 51.1 millionU.S. TV homes by 2014

The Numbers are Growing


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Video Snacking is Now an all Day Me

Reaching Consumers Throughout Their Media Day

7:00 AM

9:00 AM

11:00 AM

1:00 PM

3:00 PM

5:00 PM

7:00 PM

9:00 PM

11:00 PM

TV Print Radio

BreakfastNews

News

Sports

Entertainment

MorningPaper

Journey toWork Morning

Show

PaperMagazines

LeisureMagazines

Lunch

JourneyHome

Out toDinner

Drive Time

DriveTime

Email /VideoSocial/News

Search/Blogs

VideoSnacking

Search/Blogs

DigitalMultitasking

(Video, Social, Mail,Blogs, Podcasts)

Online / MobileOutdoor


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Consumers choosing tospend less time withyour brands traditional

media messaging

Net Result


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Solution : Entertain to Enga

Integrate your brand messaging strategy into entertainment andSTORY based content that your consumers choose to watch


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Digital TransMedia: The Long Tail Of Brand Image

T r a

d i t i o n a

l M

e d i a

Primary Brand

Proposition

Secondary / TertiaryBrand Proposition

Target New Protable Consumer Segm(at a lower cost)

Unlimited Digital Media She

Teen girls whoplay soccer

Men 17+ Sports geeks

Teen boysplay Lacr

Women 21 + intoyoga

Mothers 28+


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- Stories entertain, inspire, inform and persuade

- Transmedia Storytelling uses sight, sound and touch(gaming / mobile) to engage people across multipleplatforms

- People connect emotionally to quality stories andcharacters. Emotions are scientically proven to be the keydriver of memory

- Memory drives action = Brand Love

The Power of Transmedia Storyte

T di Di ib i


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Transmedia DistributionDrives Engagement

Lost: 2 34

Gossip Girl: 14 125(Originally a Web Series)

Chuck: 25 57(Subway Brand sponsorship)

CPRRank

NielsenRank

CPR: Content Power Rating - combines TV and online social media metricsconsumer engagement (Optimedia / Nielsen 2010)


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The Economics of Branded Entertain

For less than the average cost of a 90 second broadcast TVmedia buy you can produce and distribute two hours of

targeted branded entertainment content.

* based on average national Broadcast media buy cost of $300K for a 30 second spot

90 Seconds 2 Hours


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Client Case History

http://www. YouTube.com/BackonTopps#p/u/4/ZwRLM-pM4Hs
http://www.youtube.com/BackonTopps#p/u/4/ZwRLM-pM4Hshttp://www.youtube.com/BackonTopps#p/u/4/ZwRLM-pM4Hshttp://www.youtube.com/BackonTopps#p/u/4/ZwRLM-pM4Hshttp://www.foxsports.com/http://www.foxsports.com/http://www.backontopps.com/http://www.backontopps.com/


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Pretty Tough The Booth Back on Topps 3

Best Wedding Ever Vicky Vixen Photo Shoot Impossible

Examples of Projects Under Develop


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All Web Series

Can BeDubbed,Subtitled Or

Fully AdaptedFor

InternationalDistribution

Extend Your Brands Glo

Image / Reach

evergreen branded media overview

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