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hello there...Welcome to Brand Vaughan award winning lettings and sales.

2015 has proved to be another fantastic year for us as we maintain our leading position as the highest selling estate agency in Brighton & Hove (source: rightmove intel). We ended the year on a high by winning our fifth gold award at the Sunday Times Estate Agency awards, who named us best Small Estate Agency in the South East.

The judging panel quoted that “Brand Vaughan continues to impress...they’ve built on this success by continuing with what works well and through seeking to innovate further...brand vaughan is a business to be admired”

The big news of 2015 is that we merged with the brilliant and award winning Cambridge Residential Lettings, which now enables us to provide our clients an exceptional lettings and sales service across 3 offices in Brighton & Hove.

We’ve built a new website to reflect the evolution of our brand, which incorporates our smart new logo and provides an engaging experience for customers and clients.

From the buoyant property market to the waves of London & International buyers looking to make the move to Brighton & Hove, it’s the perfect time to sell your home. To make sure you sell it quickly, and achieve the highest price, sell with Brand Vaughan.

I have bought and sold numerous properties over the years but have never been so impressed as with the service Brand Vaughan provide. There is only one agent I shall sell through in the future, that’s for sure.

- John Walker | Vendor

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professional photographyProfessional photography is a crucial part of marketing a property. Everything from lighting and positioning to staging and post production has to be perfect and capture your home in the best possible way.

Our head of photography, Andy Sturmey, is a qualified member of the British Institute of Professional Photography (BIPP) and leads our brilliant photography team.

The photos were incredible, they made me fall in love with my home all over again. - Barry Fulford | Vendor

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Research has shown that properties with professional photography sell for significantly higher than those without. - Jason Brand | Director

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great writingBeautifully written descriptions of your property are so important in marketing. Many of our buyers, especially those who live outside of Brighton, first see our properties online and the written descriptions play an important role in attracting them to your home.

Our innovative approach to copywriting has set us apart from our competitors. We employ two highly creative professional copywriters who will bring your home to life with bright, engaging narratives designed to captivate our buyers and help them visualise living there.

The description was so beautifully written, it really captured the essence of our home. - Jane Richards | Vendor

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We have a vision to describe our properties in a way that allows a buyer to visualise themselves living there. - David Vaughan | Director

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“”Brand Vaughan is an (estate agency) business to be admired- 2015 Sunday Times Estate Agency of the year judging panel

award winningpictured: David Vaughan and Jason Brand collecting the prestigious award from 2003 rugby world cup winner Matt Dawson.

top sellingWe’ve enjoyed another great year of being Brighton & Hove’s top selling estate agency office out of 158 agents in our area.

We sold more properties in the Brighton & Hove area than any other estate agent between 1st january and 26th november 2015. (Source: Rightmove Intel)

The benefit to you is that we have established a database of over 12,000 active buyers which is shared between all three offices.

Having not had any luck selling our property through a local agent (after 2 months on the market), we noticed that Brand Vaughan had managed to sell a similar house, just a few doors away, almost immediately after we had seen the ‘for sale’ sign go up...we decided to change agents and thank goodness we did, as we sold in just 3 days!

- Soly Daneshmand | Vendor

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brighton & hove areas bn1, bn2 & bn3 1st january 2015 to 26th november 2015

Brand Vaughan234

Agency 2119

Agency 3108

Agency 4107

Agency 5100

(Source: Rightmove Intel)

instant reportingOur biggest innovation this year has been to create a platform where our sales negotiators are able to provide instant feedback to our vendors by email, live at the property.

We have upgraded our software platform, which has enabled our sales team to work from mobile devices, and directly type feedback to the vendor at the property when completing the viewing with a buyer.

The feedback is saved to the vendor portal which allows our vendors to track feedback and property performance statistics.

I’d like to thank all of the team at Brand Vaughan for a great job selling my house, particularly Harry, who kept us updated with what the buyers had to say, straight after the viewing.

- Emma Langridge | Vendor

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property briefingTwo years ago we introduced our best kept secret; our bespoke and informative property briefing sheets. We complete a briefing sheet for every property that we market.

This simply answers the most commonly asked questions by buyers when viewing properties and making enquiries.

We ensure that we are fully prepared for every viewing so that we never say “I don’t know” .

I thought I’d drop you a line to say how impressed I was with Justin on yesterday’s viewing. It was refreshing to see an agent not only arrive on time but have full information about the property!

- Janet Clarke | Buyer

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area expandingWe continue to sell an increasing amount of properties outside our geographical area of Brighton & Hove. With a large database of buyers alongside our exceptional marketing, we are able to deliver great results selling properties in Sussex, from Eastbourne to Worthing to as far north as Haywards Heath and Mayfield.

This year, we expanded further by selling our first properties outside our county of Sussex.

We sold three investment properties in Liverpool, being 270 miles geographically from our office, and we also sold a property for a previous client in Devon, 144 miles away, which was also listed with a local agent.

national sellingWe consistently deliver some amazing results selling outside Brighton and Sussex. We often work alongside local agents, and in most cases it’s our buyer who exchanges contracts. - Jason Brand | Founder & Director

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Created for properties that are just that little extra special. Your property sale will be personally handled by a Director and a tailor-made marketing plan will be created with our Marketing Manager. With the highest level of service on offer, we aim to put your property into a prime position to sell for the highest figure, in the best time.

exceptional marketing• We use our marketing resources to prepare a bespoke marketing plan for your property.• Our copywriters prepare a skilled copy for your brochure and press release, which we circulate to our growing list of editors in local and national press.• In addition, we have compiled our own list of agents who work with sports personalities, musicians, actors, and within professional property searching, to promote our exceptional properties to wealthy clients.• We design and invest in a targeted Social Media campaign with emphasis on commuters, city workers, investment bankers, overseas investors; all at no cost to you.• A Director will provide weekly marketing and activity reports, and an agreed review of strategy throughout the campaign. • We promote your exceptional property (2 week marketing drive) by showcasing it on the homepage of our website, Rightmove search banner adverts, our email signatures and a full page of advertising in local press; again all at no extra cost to you.• Our relationships with local private colleges and up-market hotels enables us to market our exceptional property to their databases. • If you choose Brand Vaughan’s ‘low key’ marketing strategy, your property will not appear in the press or online, and there will be no ‘for sale’ board. We’ll simply access our

large database of buyers specifically looking for properties like yours.

Western Esplanade

case studying | Crescent VillaA consultation meeting took place with Director Jason Brand, Marketing Manager Mike Everett and the Vendor to produce a 2 page marketing plan, with emphasis on both digital and print media and online campaigns.

Result

Crescent Villa appeared as free editorial in the Sunday Times Home supplement. Architect Robert Nemeth discussed the history of Crescent Villa in his monthly column in Latest Homes. It was also picked up by the Evening Argus and Sussex Business Times.

As part of the marketing plan we carefully created a detailed walk-through so that we were able to highlight all key areas of the property at set times during the viewing.

Our social media campaign, which was targeted to specific demographics such as investors, commuters and city traders, plus those with interests in business, realestate and finance, reached over 12,000 people during a 3-day campaign.

We also put together a 16 page bespoke brochure (example: right) with the assistance of our professionalphotographer and copywriter.

in brief the property at a glance.

why you’ll like it creative, professionally written walkthrough.

owner’s secret the hidden personal touches.

bear in mind be honest about the negatives.

the lifestyle local schools, parks, restaurants,cafés, and how close the beachis, plus more.

property detailingWe want to ensure that your property is presented in the best possible way.

We’ll produce a creative, bespoke and professionally printed brochure packed full of stunning photos and engaging property descriptions to give your property that premium feel.

We both love the brochure, it’s great to see the house looking so good, it’s going to be difficult to let it go! - Sasha Murray-Minns | Vendor

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sales progressingMeet amazing Annie & Karen, whose sole roles are to guide our buyers through the demanding process of buying a property, to ensure our properties complete on time.

From booking surveys to handling enquiries, Annie & Karen will be with you every step of the way.

We moved from Brighton recently and the Brand Vaughan team were unbelievably helpful, especially Karen it has to be said, who we felt worked very hard, above and beyond the call of duty. - Lee Ross | Vendor

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great marketingFrom newspapers to magazines, websites to property portals and prominently located offices, we market your property in Brighton & Hove’s most popular property pages and lifestyle magazines, as well as the UK’s most popular property websites.

We’ll make sure your property is seen by the right buyers through targeted, eye-catching advertising, showcasing your property in the best light.

Our high page-ranking website attracts new buyers from all over the country, while giving them lots of information about your property and the Brighton & Hove area.

As Brighton & Hove’s top selling estate agency, we have the largest database of active buyers and will match your property instantly with our regular property alerts & sales newsletter.

Traffic to our website has trebled year-on-year thanks to the impact and reach of our online and printed advertising. Eye catching and unique, we’ll make your property stand out from the crowd. - Mike Everett | Marketing Manager

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london callingOur online marketing strategy together with our extensive network of industry journalists and search agents ensure all of our properties are marketed to buyers in the capital.

agent networkingWe’re part of a large network of award winning estate agents across the country, working together to find the perfect buyer for your property.

international sellingWith a growing number of overseas clients buying in Brighton & Hove, we have established a large database of international investors, many of which are looking to buy multiple properties in our city.

2015 has seen a sharp increase in sales to buyers from Hong Kong, China, Dubai and Russia, many of which have exclusive relationships with Brand Vaughan.

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