brand advocates give you sales growth

7
Advocates give you

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Post on 19-Nov-2014

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Advocates help drive sales at a fraction of traditional means. Our 3 cases in China prove that conclusively.

TRANSCRIPT

Page 1: Brand Advocates give you sales growth

Advocates

give you

Page 2: Brand Advocates give you sales growth

Much higher Sales growth by adding Advocates

Household Care brand ( Tier 2 cities-China)1

(Pre vs Post campaign)

Input Sales growth

BTL MIX

BTL MIX

+ 4000 advocates

+ 28%

+ 86%

Page 3: Brand Advocates give you sales growth

+ 8000 advocates

Advocates drive higher sales growth with 40% less GRPs

Household Care brand ( Tier 1 cities-China)

2

(Pre vs Post campaign)

Input Sales growth

+ 1.6%2000 GRPS

1143 GRPS + 13.7%

Page 4: Brand Advocates give you sales growth

Much higher Sales growth by adding Advocates

Diapers brand ( Tier 2 cities-China)

3

(6m post vs Year ago)

Input Sales growth

DIGITAL + BTL MIX

DIGITAL + BTL MIX

+ 3000 advocates

+ 30%

+ 161%

Page 5: Brand Advocates give you sales growth

Are you MISSING out on

Page 6: Brand Advocates give you sales growth

Most AwardedWOM Marketingcompany in the World (2011/12)

Page 7: Brand Advocates give you sales growth

Let us build yourcommunity of

Advocates Community led Marketing