brand advocates give you sales growth
DESCRIPTION
Advocates help drive sales at a fraction of traditional means. Our 3 cases in China prove that conclusively.TRANSCRIPT
Advocates
give you
Much higher Sales growth by adding Advocates
Household Care brand ( Tier 2 cities-China)1
(Pre vs Post campaign)
Input Sales growth
BTL MIX
BTL MIX
+ 4000 advocates
+ 28%
+ 86%
+ 8000 advocates
Advocates drive higher sales growth with 40% less GRPs
Household Care brand ( Tier 1 cities-China)
2
(Pre vs Post campaign)
Input Sales growth
+ 1.6%2000 GRPS
1143 GRPS + 13.7%
Much higher Sales growth by adding Advocates
Diapers brand ( Tier 2 cities-China)
3
(6m post vs Year ago)
Input Sales growth
DIGITAL + BTL MIX
DIGITAL + BTL MIX
+ 3000 advocates
+ 30%
+ 161%
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Most AwardedWOM Marketingcompany in the World (2011/12)
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Advocates Community led Marketing