brand starter kit p1 - acacia · to meet the differing needs of smes. acacia works in close...

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WANNA KNOW MORE? DID YOU KNOW? S$9 million fund for SMEs, with grants of up to 70% of project costs. This year, funding from SPRING Singapore and IPOS is readily available for local SMEs through the SCOPE IP™ programme, which covers up to 70% of programme costs. Acacia is listed under SCOPE IP™'s panel of business consultants. Contact us for more details! Contact us for a full presentation! Acacia Design Consultants tel +65 6225 3722 fax +65 6225 3772 email [email protected] web www.acacia-design.com A member of Strategic Gap Global Brand Alliance Barcelona•London•Paris•Beijing•Chennai www.s-gap.com Acacia Branding Packages Start-up Packages To facilitate the branding of start-ups, Acacia provides cost effective packages to enhance such businesses. These packages will help clients avoid high financial commitment during the initial business start-up phase, yet allow them to embrace and reap the benefits of branding-oriented strategy – from the outset. Customised Branding programmes are also available for SMEs and MNCs SME Packages Every SME has distinct goals and needs. That is why, when it comes to branding in relation to SMEs, Acacia seeks to offer customised packages that have the versatility to meet the differing needs of SMEs. Acacia works in close partnership with SPRING and IE Singapore, which has programmes in place to help SMEs defray the cost of implementing branding initiatives. MNC Packages Branding is vital for every modern MNC, regardless of whether it is a B2B or B2C concern, and regardless of whether it is product or service oriented. Acacia provides holistic branding packages the help MNCs differentiate themselves in today’s multi-faceted marketplace. Acacia works in close partnership with IE Singapore, which has programmes in place to facilitate MNC’s overeas expansion. Vision / Mission Positioning Design Objectives Brand Identity Basic Stationery Basic Marketing Collateral (Print / Digital) Create Expression Brand Identity Application Colour Palette Corporate Fonts Establish Guidelines Clarify Platform Starter Kit Starter Kit www.acacia-design.com

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Page 1: Brand Starter Kit p1 - Acacia · to meet the differing needs of SMEs. Acacia works in close partnership with SPRING and IE Singapore, which has programmes in place to help SMEs defray

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S$9 million fund for SMEs, with grants of up to 70% of project costs.This year, funding from SPRING Singapore and IPOS is readily available for local SMEs through the SCOPE IP™ programme, which covers up to 70% of programme costs.

Acacia is listed under SCOPE IP™'s panel of business consultants.Contact us for more details!

Contact us for afull presentation!Acacia Design Consultantstel +65 6225 3722fax +65 6225 3772email [email protected] www.acacia-design.com

A member of Strategic Gap Global Brand AllianceBarcelona•London•Paris•Beijing•Chennaiwww.s-gap.com

Acacia Branding PackagesStart-up PackagesTo facilitate the branding of start-ups, Acacia provides cost effective packages to enhance such businesses. These packages will help clients avoid high financial commitment during the initial business start-up phase, yet allow them to embrace and reap the benefits of branding-oriented strategy – from the outset.

Customised Branding programmes are also available for SMEs and MNCs

SME PackagesEvery SME has distinct goals and needs. That is why, when it comes to branding in relation to SMEs, Acacia seeks to offer customised packages that have the versatility to meet the differing needs of SMEs. Acacia works in close partnership with SPRING and IE Singapore, which has programmes in place to help SMEs defray the cost of implementing branding initiatives.

MNC PackagesBranding is vital for every modern MNC, regardless of whether it is a B2B or B2C concern, and regardless of whether it is product or service oriented. Acacia provides holistic branding packages the help MNCs differentiate themselves in today’s multi-faceted marketplace. Acacia works in close partnership with IE Singapore, which has programmes in place to facilitate MNC’s overeas expansion.

• Vision / Mission• Positioning• Design Objectives

• Brand Identity• Basic Stationery• Basic Marketing Collateral (Print / Digital)

Create Expression

• Brand Identity Application• Colour Palette• Corporate Fonts

Establish GuidelinesClarify Platform

Starter KitStarter Kit

www.acacia-design.com

Page 2: Brand Starter Kit p1 - Acacia · to meet the differing needs of SMEs. Acacia works in close partnership with SPRING and IE Singapore, which has programmes in place to help SMEs defray

Professional TeamAcacia is made up of qualified professionals who are registered as:

- Brand Pact Specialists with SPRING Singapore- i-Advisors with IE Singapore- Scope IP™ Consultants with IPOS

Proven Branding Methodology

No other initiative, in the last 4 years or so, has had a more profound and lasting impact in our business as the rebranding of our corporate image, under Acacia's creative direction… the rebranding has given the business a new face and a new attitude that has been positively felt at all levels, including customers, suppliers, employees, and the local community.

Daniel CruzCEOVivian Regina, South Africa

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nd DNATM Develop BrandCharism

aTM

AdministerBrandNurtureTM

Award Winning AgencyAcacia is a multiple-time winner of the Singapore Star Award and a nomineefor the Spirit of Enterprise Award

Marketing, Public Relations &People Development Support

Develop Brand Charisma™

Ad

minister B

rand N

urture™

Establish Brand DNA™

BRAND IDENTITY GUIDELINES

Visual Communication, Environmental Systemsand Processes

VisualIdentity

Visual Expression of Brand Personality/Integrating theCommunications

BrandArchitecture

Role of Brands/Sub-brands/Endorsement Brands

BrandPersonality/Positioning

Point of Differentiation

www.acacia-design.com

Who is Acacia?