Building Personas

[name][demographic][goals]

Introduction

Why To Create Personas

Mobile World Personas

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Table of Contents

What if you Miss?4

A Brief Introduction to Personas1

What Are Personas?

Personas are fictional representations of your ideal customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns.

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How Are Personas created?Research, surveys, and interviews

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Why to create Personas2

WHY ?• Programmers benefited by not writing code that is not needed by

the target users. Who wants to make something that won't be used?

• Business analysts benefited as the goals, tasks, and needs of the target users are well-defined. They don't have to imagine or invent.

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Mobile World Personas3

What If you miss to capture4

Business Case

How different Mobile / Web

1. Mobile Applications are more secure2. Have to be fast & responsive3. Support multiple versions of OS & Screen size4. Limitation of software and hardware5. Etc……………………..

Are you doing something different ???

Q & A