BrandMarkaz.com

Business Plan

Jan 2015

Amir Anzur (+447733003930 +923338880006 amir@amiranzur.com)

Faisal Jalil (+923008550502 faisal@estratcom.com)

Sohail Kiani(+923005086998 polokiani@gmail.com)

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1. Executive SummaryAt the heart of business is trust. No one will buy or trade with you unless they trust you. Brands like Coca-Cola are worth billions of dollars as they have established trust with millions of people over the years.

At the heart of the internet is also trust. Once trust is established people are willing to buy goods and services online.

BrandMarkaz will sell brands through the Internet. BrandMarkaz will be a London-Dubai based brand which supplies to Europe, Middle East and South Asia region. BrandMarkaz will work on establishing trust and gaining repeat orders from customers.

BrandMarkaz will sell branded goods such as Adidas, Armani, Louis Vuitton and Nike. Most orders will be shipped direct from a warehouse or manufacturer but BrandMarkaz will also have its own warehouse in Dubai.

The team behind BrandMarkaz has had initial success building online brands and are now looking to scale the business. We are looking for a strategic investor who can help us scale the businesses to a global level.

Past ecommerce ventures include:

CakeBox.me - $150,000 worth of cake baking supplies sold online in 2014

SabeelHoney.com - $24,000 worth of honey sales in 2014

BrandzOutlet.com - $1,000 worth of sales in first month online in Pakistan 2015

An exit would be an acquisition by Amazon.com or IPO. Previous exits include $1 billion acquisition of Zappos.com by Amazon.com, $550 m acquisition of Diapers.com by Amazon.

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Table of Contents1.Executive Summary..................................................................................................................................2

Table of Contents........................................................................................................................................3

2. Introduction.............................................................................................................................................4

3.BrandMarkaz History................................................................................................................................5

4.Target Brands...........................................................................................................................................5

5.Selling Scenarios.......................................................................................................................................8

6.Solution Features......................................................................................................................................9

6.1.Main Features........................................................................................................................................9

6.2.Catalog Features....................................................................................................................................9

6.3.Order Management.............................................................................................................................10

6.4.User Management...............................................................................................................................11

7.Timelines................................................................................................................................................13

8.Marketing Plan.......................................................................................................................................14

9.Competitor Analysis................................................................................................................................15

10.Financial Model....................................................................................................................................16

11.About The Team...................................................................................................................................18

Appendix A – BrandMarkaz Screen Shots..................................................................................................20

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2. Introduction35 % of the world population is now online. Zappos.com sells over $1 billion of shoes online. Diapers.com which sells over $100 million of diapers online . Amazon.com does over $74 billion in sales online.

As the internet expands especially with the access of smartphones around the world now is a great opportunity to build a global leading retail brand.

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3. BrandMarkaz History

Faisal Jalil has been running an outsourcing company since 1998. He has well over a decades experience in running online businesses. Faisal started SabeelHoney.com and GoldyHoney.com in 2012 and is generated over $24,000 in 2014. He started BrandzOutlet.com in December 2014 and generated $1,000 from Pakistan selling discounted branded items in its first month online.

Amir Anzur has over 15 years of internet experience and clients include Google, Samsung and Xbox. Amir started Txtfo.com which was acquired for a cash and equity sale. Amir is the Dean of Webpreneur Academy which has taught thousands of students how to start an online business.

Sohail Kiani has over 25 years experience in investment banking with Merril Lynch and knows what it takes to successfully start and exit a business.

4. Target BrandsNot every brand will initially agree to be listed on the BrandMarkaz platform. We will have to build credibility in order for brands to join. We will initially start with brands that are easier to signup and progress as more and more sign on.

The initial categories we have selected are bags, clothing, electronics, perfumes, shoes, sunglasses and watches. Future categories could include jewelry.

The website will be in English and Arabic so we are able to offer brands something unique – the ability to access the arab market.

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Sample Brands

Bags Clothing Electronics Perfumes Shoes Sunglasses Watches

Adidas x x

Apple x

Armani x

Brand Republic x

Canon x

Cartier x

Chanel x

Cisco x

Diesel x

Dior x x

Disney x

Dolce and Gabbana x

Fendi x

GAP x

GE x

Guilette x

Gucci x x

Guess x

HP x

Huawei x

Hugo Boss

Louis Vuitton x

Nike x x x

Nintendo x

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Nokia x

Panasonic x

Philips x

Police x

Puma x

Prada x

Ralph Lauren x

Ray-Ban x

Rolex x

Samsung x

Siemens x

Valentino x

Versace x

Xerox x

Yves Saint Laurent x

Zara x

Samsonite x

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5. Selling Scenarios

Manufacturer Delivers Directly:Manufacturers agree to ship directly to the customers.

Wholesale Deliveries:Manufacturers sell to wholesalers who then ship on behalf of BrandMarkaz to customers.

Dropship Third party companies hold inventory and drop ship the products to customer

Inventory Inventory is purchased by BrandMarkaz.com and stored in a warehouse.

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6. Solution Features

The technology has been built but will be continuously developed to enhance the product:

6.1. Main FeaturesSupports product categories and sub-categories

Supports Manufacturers

Products can be mapped to more than one category or manufacturer

Anonymous/Guest checkout, Just fill in your name, shipping address and payment info

Support for customizable products (e.g. Build your own computer)

Captures weights, dimensions for calculation of shipping charges etc

Shopping cart accepts Credit Cards, payment through Paypal &Real-time currency exchange

rates (ECB)

SSL support for secured shopping cart check out process

Light box –Product images can be enlarged and viewed on the same page

In line editor –In admin panel text on product descriptions can changed while on the product.

Each product description by default opens up in an editor

Fully 100% customizable design using templates

Fully customizable shopping cart (look and feel )

Configurable list of allowed countries for Registration ,Shipping etc

Bulk loading of items is supported in the form of csv,xls files

6.2. Catalog Features

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Product attributes (e.g. color, size)

Supports multiple images per product

Auto image resizing

Downloadable products supported

Text options on products (e.g. require initials for monogrammed products, require text name for

product customization, etc)

Support for simple products (e.g. a book) or products with variants

Support for sale prices

Product search

Featured products, sale products or new products

Inventory tracking

Disable buy buttons for specific products

Product specifications (e.g. processor, memory, graphic card)

Compare product feature (if enabled)

6.3. Order Management

Integrated for real-time shipping rates from: UPS, USPS, FedEx

Calculate shipping by order total

Calculate shipping by order weight

Calculate shipping by country & total order weight

Free shipping over $X

Supports warehouses

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Additional shipping charges by product

Specify all orders as free shipping

Admin defined shipping methods (e.g. Ground, Next Day, 2nd Day, etc)

Specify all orders as free shipping

Support for download products

Support for "no shipping required" products (e.g. services)

6.4. User Management

Allow customers to register/login by email or by username

Wish list

Customers can view their order history and order statuses

Customer has an address book

Customizable Order Emails

Multiple billing and shipping addresses per customer

Customer roles (groups)

Time zone support

Built-in forum

Password recovery

IP Blacklist

Several account registration/activation types

Automatic registration (no approving)

Email validation during registration

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"Email a friend" feature

Compare product feature (if enabled)

News RSS

Recently added products RSS.

Image capture on login/registration.

Contact Us form

Installation wizard

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7. Timelines

Each phase will be 6 months and will have the following timelines and objectives: Phase 1 – Initial Launch – 1 Mar 2015 to 31 Aug 2015

• Completing Beta Testing• Arabization• Merchant Account Setup• Initial suppliers on board• Business Registrations• Company accounts setup

Phase 2 – Initial Marketing – 1 Sept 2015 to 28 Feb 2016

• Target $10,000 per month revenue• Iron out bugs• Marketing focused in Gulf countries

Phase 3 Marketing – 1 Mar 2016 – 31 Aug 2016

• Focus on increasing marketing where effective• Focus on Saudi Arabia, Bahrain, Kuwait

Phase 4 Aim for Breakeven – 1 Sept 2016 to 28 Feb 2017

• Breakeven for business• Professional managers hired

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8. Marketing Plan

Affiliate schemeAny referrer will be given affiliate commissions . This will ensure we get bloggers and content writers to promote BrandMarkaz.

EventsMarketing is about educating the customers. We will run events at universities and London. Getting trust and brand association with London will help us establish more trust, quicker.

Amir Anzur the brandJust as every time Steve Jobs is mentioned, Apple gets a free promotion. Same as the brand association of Bill Gates with Microsoft. Appearances at universities, television, newspapers and radio will help promote the brand. Richard Branson for Virgin group is a great example of an entrepreneur getting publicity through innovative means.

Digital Marketing

Use of PR stories as well as Facebook/Google adwords/SEO/twitter/YouTube will ensure we dominate the web searches.

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9. Competitor Analysis

Zappos.com - $1 billion sales in US.Daraz.pk – targeting Pakistan onlyAmazon.com - $74 billion in online salesKaymu.pkBysymphony.comDesignerswardrobe.com

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10. Financial Model

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11. About The TeamAmir Anzur started his career with Accenture in London advising Telecoms and High Tech clients such as Microsoft, Oracle and Virgin Media. He founded www.txtfo.com, an innovative mobile platform that enabled people to shop on Amazon using SMS. A company which he started from his home went on to get customers such as Google, Intel, Amazon.com. Txtfo was acquired in 2007 by MobileFinancialServices for a cash and equity deal. He moved to the Middle East in 2007 to help his passion in pursue his passion for helping create entrepreneurs through the education system. He has worked for the Knowledge and Human Development Authority (Government of Dubai) and Abu Dhabi Education Council.

Startup experience:

1997: Neural Response, Manchester, UK: – Part of University Venture Fund building a help desk application using Neural Networks.

1999 -2000 (Las Vegas, US): Own venture, failed with $100,000 in credit card debts.

2003 - 2007 (London, UK): Own venture, self-financed. Got Google, Samsung, and Oracle as customers. Won 2005 European prize for innovation. $250,000 achieved in revenues. Sold off company in 2007 for cash and equity deal.

Amir Anzur graduated as the top graduate in Computer Science with Business Management from the University of Manchester, UK. He has an MBA with Distinction from IMD in Lausanne, Switzerland where he was elected the class graduation speaker (watch on YouTube). He also has an international Baccalaureate from the International School of Brussels, Belgium. His blog is at www.amiranzur.com. Facebook: www.facebook.com/ amiranzur Twitter: www.twitter.com/amiranzur LinkedIn: www.linkedincom/in/amiranzur

Some public testimonials about Amir:

“GOOD STUFF, thanks Amir for what your doing for the community , you really opening our eyes here in the Gulf region to THE POWER of the internet”Mustafa El Monofy, American University of Sharjah Dec, 2009 (youtube.com/amiranzur)

“During my time working for Amazon I had the pleasure of working with many leaders in Web Services. Amir is one of the most innovative people I've worked with. His Txtfo platform for social mobile marketing is ahead of his time.” Don Young, Product Marketing, Amazon.comAug, 2007 (LinkedIn.com/in/amiranzur)

“Amir is a real visionary and is never satisfied that he has created the ‘ultimate’ solution.”

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Scott Blatchley , Owner , Toothbone June, 2006 (LinkedIn.com/in/amiranzur)

“A professional and an entrepreneur with a vision.” Mohammed Waseem, Government of DubaiAug, 2009 (LinkedIn.com/in/amiranzur)

Faisal Jalil

Faisal has over 16 years of experience in Information Technology Project Management with Strong record of managing and delivering complex IT development, integration and implementation projects within given timelines, budget, and to quality standards.

After completing education from USA he moved to Singapore in 1994, where he worked for a Advantech Peripherals. Being an entrepreneur who always used to come up with new business ideas since his academic days, he founded E-strats an IT solution provider company in 1997 specialization is providing web enabled solution. E-strats has its business partnership with IT Link Solutions, a US based company.

In 2007, Faisal served as IT consultant to Dubai Government and assisted them in Project Integration Management and defining several methodologies and IT Road Map.

Education:MBA Computer and Information Science from University of New haven, CT, USA. Graduated 1993

BSc Computer Science from Cyprus College, Nicosia, Cyprus. Graduated 1990

Certificate in IT Business Management, AOTS, Osaka, Japan in 2002

Sohail Kiani

Sohail Kiani has over 25 years of investment banking experience with the worlds leading financial services company Merrill Lynch. He has taken several companies public.

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Appendix A – BrandMarkaz Screen Shots

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Site Owner - Add Product Page:

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Manage Products:

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Shipping Options:

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Configuration:

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