brand engagement 2.0
DESCRIPTION
How crowdsourcing can fuel your Content Marketing while engaging your current and new users and consumersTRANSCRIPT
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Engagement 2dot0 From consumers to advocates
© PS2 Media Group Inc. 2013
IDEAS INTO PHOTOS
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traditional advertising does not work Consumers expect more
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58% do not trust the brand 50% act
© PS2 Media Group Inc. 2013
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84% trust their friends 84% act
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3x – 9x higher conversion with content Unique content
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Content needs to be deep and rich to be relevant
Google Hummingbird
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Content marketing is top priority for marketers
Adobe digital intelligence briefing
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Marketing Impact
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Engage
Trust
Passive
Traditional
UGC
SoMe
Doubt
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the content for your content marketing
© PS2 Media Group Inc. 2013
From the consumers
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Rights Managed Authentic
With rewards Real time
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Scoopshot App A camera with meaning
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Scoopshot App
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Capture content price & send photos Receive tasks View and respond to tasks Share View streams, and learn
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Media store For Scoopshot Subscribers
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Media store
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Manage content, video, tasks, widgets, authenticity, account Buy & Reward Photos, videos, mobile & Freelance photographers
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Pro Assign Freelance photographers in minutes
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Scoopshot.com The first public on demand photo service in the market
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Scoopshot.com
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Create Tasks Buy & Reward Manage widgets Pay per Task
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The Crowd 345,000 mobile photographers at your fingertips
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Let’s make it relevant Cases
© PS2 Media Group Inc. 2013
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“MOST ANNOYING POTHOLES” 600 photos in 12 hours with GPS data
Media
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Today I quit smoking Media
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Your Heineken moment 795 photos
Engagement:
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Heineken moment
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Prettiest smile in Sweden City Dental
Engagement:
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Lumia 1020 launch Dim-light photos
Blog
Content Marketing:
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Lumia 1020
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Best cameras, new or old? 1 543 photos
Branding:
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Vogel’s How do you use iPad at home?
Consumer Insight:
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Gannett – USA Today
Fully branded UGC feed for High School Sports content
Content Channel:
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Summary
© PS2 Media Group Inc. 2013
SCOOPSHOT.COM Open Platform
Create Tasks
Engage Crowd Get Content
MEDIA STORE Subscription Based
Fully manage the
crowd, your tasks, and content
PRO Part of Media Store
Assign Freelance
photographers in minutes
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Engagement 2dot0 From consumers to advocates
© PS2 Media Group Inc. 2013
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Thank you!
© PS2 Media Group Inc. 2013