employee engagement using web 2.0

Putting Web 2.0 to work for business

Andy HadfieldCOO, The Virtual Works

Copyright The Virtual Works

OR...How to make

1 poke + 1 poke=

3 pokes!


Who am I?• Andy Hadfield. COO. The Virtual Works.• Got my first computer at age 5. It was

green.• Co-founded SA’s first student portal

(getAlife – www.gAL.co.za) • Blogger.• Help design and implement 2.0 systems

(and manage business communities).


http://www.gal.co.za/

Who are we?


• Formed in 1997.• Supply web 2.0 and mobile software as a

service to build and engage business communities and manage networked resources.

• Technology Top 100 accredited firm.• Results for clients earned us the Innovator Of

The Year Finalist Award in 2005.• Provide solutions for Deloitte, PG Group,

Steinhoff, Nissan and Plascon.• Site: www.virtualworks.co.za • Blog: www.virtuallyspeaking.co.za

http://www.virtualworks.co.za/

http://www.virtuallyspeaking.co.za/

Just what is Web 2.0?• Still battling to come to grips with the ethereal nature of the

beast?• Wondering whether Web 2.0 will give birth to the next

KILLER APP? Or the next Bubble?


Just what is Web 2.0?• Do you remember the last time there was a

mass “state of mind”?


It sprung up out of nowhere – this free spirited, anti conventional, anti status quo application design...

Just what is Web 2.0?• Web 2.0 IS • Community. Collaboration. Aggregation.• Does business need this?


Enterprise 2.0• Of course, Web 2.0 exists in the

Enterprise – usually in singular applications – Corporate blogging– Corporate wikis (knowledge sharing)

• But. When does it become mainstream?• When does it become pervasive?• When does it become effective?

• Welcome to the Wild West!


What’s in the Facebook?


Just what is 2.0?• While Social Media (consumer generated

content) is flourishing on the venture capitalist bandwagon...

• Our challenge as business leaders is to decide whether Web 2.0 has a real business application.


The business case• The CHALLENGE: How do I use technology

to engage my employees?

• The PREMISE: Firms that engage their employees perform 2.6 times better than their competition.

• Disengaged employees cost their organisations millions through poor customer service, damage to the brand, operational inefficiencies, lost opportunities, low productivity – and high staff turnover costs.

Source: Gallup Organisation Research. 2005.



4% 29%

30%37%

Employee Commitment

Empl

oyee

Eng

agem

ent The Goal

The Loose Cannons!

The Danger

70% of an average firms staff are not engaged or committed.

Source: Enterprise IG. 2004.

30% of an average firms staff are not engaged but ARE committed.

(that’s like saying only 4 players in the team know where the try line is!)


What is Engagement?

• Corporate Conversation about Strategy– TALK Set up a structure.

Then cascade and connect everybody to the strategy.

– LISTEN Turn feedback into structured information and share.

– RESPOND Act & Communicate



Enterprise 2.0 Solution


Enterprise 2.0 Benefits

• The benefits are crucial:– White label products (own it)– Pull different tools together– Measure their effectiveness– Safely integrate into IT Structure

Limitations 2.0


Social Networks

Wikis Blogs Aggregators

TALK – Structure

TALK – Cascade strategy

LISTEN – Get feedback

LISTEN – Structure feedback

RESPOND – Act & Communicate

Beginning to ENGAGE

• The Global Requirement for Employee Engagement might not be achieved by just one shiny, free Web 2.0 toy.

• Enter Enterprise 2.0 – The successful commercial application of Web 2.0 principles into the Enterprise.



In conclusion

• Web 2.0– Concept– Tools


Thank you for your time...

employee engagement using web 2.0

Technology

structure copyright

solution copyright

concept tools copyright

conclusion web

supply web

business communities

business leaders

business case