culture and engagement: branding from the inside out. brand breakfast: internal brand engagement, 28...
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CULTURE & ENGAGEMENT Branding from the inside out Brand Breakfast Seminar @JWALondon
© Jane Wentworth Associates
MUSEUMS TODAY cathedrals social spaces
for the few for the many
facts emotions
© Jane Wentworth Associates
MUSEUMS TODAY cathedrals social spaces
for the few for the many
facts emotions
static dynamic
© Jane Wentworth Associates
MUSEUMS TODAY cathedrals social spaces
for the few for the many
facts emotions
static dynamic
receiving generating
© Jane Wentworth Associates
MUSEUMS TODAY cathedrals social spaces
for the few for the many
facts emotions
static dynamic
receiving generating
local global
© Jane Wentworth Associates
MUSEUMS TODAY cathedrals social spaces
for the few for the many
facts emotions
static dynamic
receiving generating
local global
institutions brands © Jane Wentworth Associates
creative resilience imaginative partnerships engaging from the inside out
OPPORTUNITIES TODAY
© Jane Wentworth Associates
same goal motivation the right choices purpose experience success
EVERYONE WORKING AT THEIR BEST
© Jane Wentworth Associates
© Jane Wentworth Associates
GLYNDEBOURNE IN 2010
international reputation
excellence and risk-taking on stage
© Jane Wentworth Associates
GLYNDEBOURNE IN 2010
international reputation
excellence and risk-taking on stage
but autocratic and fragmented fearful of change missing opportunities
1 Leadership
2 Involve everyone
3 A process, not an event
4 Constant communications
5 Celebrate success
KEYS TO SUCCESS