masmas zwart wit
DESCRIPTION
B plan maar nu zwart witTRANSCRIPT
Young people deserve a better place.
Let’s create a HOME for young people and those who wanna have a feeling with the young.
HOME stands for family, respect, social, positive, together, play, communicate, learn...
For the young people:
++ is a place where young people meet and feel at home.
++ is place that is build upon the needs of a new generation.
++ has a management team of young people to insure this)
For brands:
++ is the place to serve and observe young people.
++ is the place to see and feel what youngsters think
(about your brand/product/strategy/communication etc.)
++ is the place to really get to know youngsters
++ helps you to connect to the new generation (consumers).
++ is the place to get inspired by the youth
Strategy:
1st dimension
++ is the place where people are served the best products
++ is positive and lively gives inspiration and acts with respect.
++ is top quality in everything, interior design, magazines, products, people.
++ is the place where young people and people that feel young go to to meet their friends or
to make some.
++ runs break even on this first dimension.
2nd dimension
++ inside research, where better to observe what the young people think of you than in their
own environment.
++ is the place to introduce your product in the inner circle.
++ pro active research, trends, insights given by the target group themselves as pr tool and
sellable product.
++ makes a even bigger turnover on this level than on the first (!)
3th dimension
++ will be in different countries and can do introductions, research etc. on a higher scale.