bookmovement media kit fall 2016
TRANSCRIPT
© BookMovement 20111
“BookMovement is the leading destination for book clubs across the country.” --Rachel Chou, CMO at Open Road
Over 43,000 book clubsRepresenting 430,000+ readers
Key StatisticsOur members read 30 books a year on averageThey buy 60% of the books they read78% read E-Books
Our Book Clubs buy
$75-95 millionin books each year
Who We Are
As Seen in
Top Club Picks ListWe rank the weekly top book selections of our 43,000 clubs in our Top Club Picks List, Compiled from our book club pages and member reviewsMonthly Top Club Picks List published in
Private Book Club Pages43,000 clubs List book selections & meeting infoShare book suggestions with membersMeeting reminders emailed to club members with reading guide & review books
Book Promotions to Book Clubs2 Dedicated Email Promotions 2 Weekly Book Giveaway NewslettersLive, Moderated Author ChatDisplay Advertising
What We Do
How It Works: Top Club Picks
43,000 clubs list their book selections on our club pagesRankings compiled from club page data and member ratings
Monthly Top Club Picks Published in
Top Club Picks List Impact on Facebook…
Posted every Monday on Facebook (7,900+ fans)Top 10 List Post gets 5,000-8,000 Facebook ImpressionsClubs count, confirm, share & recommend the # of books from top 10 they have read…
Even those Who Share the Picks Get Shared...
How It Works: Book Promotions
Our Book promotions are in the form of book giveaways
If clubs respond well to a book, it will appear on our top club picks list, becoming a “vetted” book club book
BookMovement Members are: Ravenous Readers: 68% read 11-50 books per year & 22% read 50+ books Big Book Buyers: They buy 60% of the books they read Influencers: 98% of members tell friends & club about a book they liked/loved Huge E-Book Consumers: 78% read E-books
Our Members
“I believe our book club members are the VIPs of the book world—They are among the highest volume book buyers & most influential readers in the United States. Our services and promotions treat them accordingly. ”
-PAULINE HUBERT, FOUNDER & PRESIDENT, BOOKMOVEMENT
Our Members are...Hungry Readers
How many books do you read a year?
0%
18%
35%
53%
70%
0 Books
1-5 Books
6-10 Books
11-50 Books
50+ Books
8%
20%15%
25%28%
22%
68%
8%2%0%
BKMT HuffPo
BKMT Members read 11-50 books
BKMT Members read 50+ books
Average Americans 20% Average Americans 8%
vs.68%22%90% BKMT Members read 11-50+ books
Our Members are...Influencers
Likelihood of telling someone about a book they liked: 98%
E-Book Usage among BookMovement members: 78%
18%
52%48%
vs. 21% vs. National Average (source: Pew Research & Huffington Post Survey)
E-Book Habits
BookMovement members buy E-Books a Year Average number of E-Books bought: 13
11-50
0%
10%
20%
30%
40%
50%
1-5 Books
6-10 Books
11-50 Books
50+ Books
6%
40%
23%
31%
Our Book Clubs buy
$45 millionin E-Books each year
E-Book Habits
E-Book Habits
Which genres of E-Books Do You Read?
0%
20%
40%
60%
80%
100%
Fiction
Thrillers & Msyteries
Biography & Memoir
Romance
Religion & Inspirational
History, Politic
s & Current AffairsBusiness
6%
30%
20%
30%
59%
70%
98%
We deliver the very best high quality, high impact book promotions & offers to book clubs, via email and the web
Email Programs for Constant Engagement
50,000 subscribers Two Dedicated Email Promotions per monthTwo Book Giveaway Emails (6 titles each)200,000 newsletters delivered monthly
As Seen on the Inspiration Board of our Email Newsletter Provider
Advertising & Promotions
Our Clients
“Bookmovement is our go-to site when we want to connect our books and authors with book clubs.” —Miriam Parker, Online Marketing Director, Little, Brown and Company
"The promotion on BookMovement & the subsequent momentum from the book club membership was instrumental in getting Sarah's Key back onto the bestseller list."—Kim Ludlam, Assoc Director of Creative Services St. Martin’s Press
Book of the Month Dedicated Newsletter
Our Book of the Month promotion is perfect for a standout book, i.e. a book that has something special and “big” about it, regardless of the author or their history. (Think a BEA book, or a book you’d expect to get a starred PW review for.)
Editorial Features**Book clubs love when the menu, music or film suggestions come from the author, some clues about music, film, or material that may have informed or inspired their writing process
Drink: Evocative Seasonal Cocktail related to book Eat: Seasonal food selection related to book setting Listen/See: Related Music or Movie Do: Activity related to book
Promotion DetailsDedicated Newsletter to 50,000 SubscribersBook Giveaway to 1-5 Book Clubs1 Month homepage promotion (50,000 average impressions)
Subscriber Engagement 500-1000 Book Clubs enter to win (600 average)
Delivery Frequency: 1 per monthPrice: $3000
Book of the Month Dedicated Newsletter
Some Top Performers
(Simon & Schuster)
The Comfort of Lies
10 Weeks on Top Club Picks List761 Clubs Entered to Win
(Picador)
The Good House
18 Weeks on Top Club Picks List 14 Weeks on Top Club Picks List721 Clubs Entered to Win 705 Clubs Entered to Win
The Lifeboat(Little, Brown & Co.)
70% Book of the Month Selections made it to the Top Club Picks List
New! Author of the Month Dedicated Newsletter
Perfect for: A book that has something special and “big” about it if Book of the Month is sold or an author who is big and has a new wonderful book out (vs. a book that is a standout regardless of the author.) Pre-Publication: Book Giveaway (2-4 weeks pre-pub)
Author Interview announced in weekly newsletter (50,000 subscribers) with book giveaway to 1-5 clubsHome Page promotion of giveaway—1 week Winners Announced in following week’s newsletter
Post-Pub: Dedicated Newsletter & 2 ROS Display AdsDedicated Newsletter to 50,000 Subscribers with author interview & related content; Newsletter archived on siteWeek 1: ROS Skyscraper (100,000 impressions—$550 value)Week 2: ROS Reading Group Guide of the Week Banner (100,000 impressions—$650 value)
Delivery Frequency: MonthlyPrice: $3000
New! Author of the Month Dedicated Newsletter
New! Author of the Month Dedicated Newsletter
Top 4 Social Media Posts
Live Online Author Chat
Perfect for: A book you want to have pre-sale book buzz; An author with a backlist; A book with a lot of research, travel, or unique situation that leads to conversation.
Our live author chat gives authors the opportunity to offer unprecedented access to their writing life including photos, videos, music, and live polls. Promotion Details
Pre-pub Book Giveaway 2 months prior to chat in weekly newsletter (50,000 subscribers); Winners announced in following week’s newsletter Chat reminder 1 week prior to chat in weekly newsletterHomepage promotion (1 month) & social media promos1 Hour live, moderated chat; Chat archived on site
Subscriber EngagementLive chat participation (100-200+ attendees)Replay of live chat in permanent archive on site (10,000-25,000 replays)
Availability: 12 per yearPrice: $3000
Live Online Author Chat
Our author chat events are produced by Christine Cabello, the former Director of Marketing for the Random House Publishing Group. She conducts extensive background research on the book as well as the author, pre-interviews the author and moderates the live chat.
Our chat transcripts are a testament to her experience with authors and talent as an event producer.
About Christine: Christine Cabello has more than 17 years of marketing and digital experience, including a key role in the development and implementation of overall marketing strategy for the Random House Reader's Circle - a publishing program targeting book clubs. Since joining BookMovement in 2011, she has produced chats with Anna Quindlen, Barbara Delinsky, Kristen Hannah, Chad Harbach, Ellen Sussman and Randy Susan Meyers.
2013 Chat Alumni“Thanks so much to everyone at BookMovement. You guys are the absolutely best at moderating and planning an author chat. Awesome! You Rock!” —Kristin Hannah
“Had a cozy little online book chat last night. Just me, M.J. Rose, and 193 intrepid readers talking about historical fiction and typewriters, among other things. Kudos to the maestros at BookMovement for orchestrating such an engaging event.”—Jamie Ford
Live Online Author Chat
Some Top Performers
By Live Attendees
Kristin Hannah (Fly Away) 312 Alan Brennert (Palisades Park) 267 Jamie Ford & MJ Rose (Historical Fiction) 228
By Chat Replays
Jason Mott (The Returned) 26,909 Kristin Hannah (Fly Away) 24,442 Amber Dermot (The Starboard Sea) 20,083
Chat Alumni include:
Bookclubbing Book Giveaway
Our Bookclubbing promotion is the perfect way to expose new titles and paperback releases to our book club audience and give clubs the chance to put the title on our Top Club Picks List, making it a vetted book club pick.
Promotion DetailsNewsletter promotion with book giveaway to 1-5 clubs1 Month homepage promotion (50,000 impressions)6 book promotions per newsletter
Subscriber Engagement 300-800 Book Clubs enter to win (500 average)
Subscribers: 50,000Delivery Frequency: 2x month (2nd & 3rd Monday)Price: $750
Bookclubbing Book Giveaway
Some Top Performers
52%of Top 50 Bookclubbing-promoted titles made it to the Top Club Picks List
Display Advertising: 728x90 ROS Leaderboard
Our Leaderboard is viewable on every page of the BookMovement website, in our template form or client-provided ad
Details:728x90 ROS Leaderboard (100,000 impressions)Click through to Bookmovement reading guide page, author web site or book web siteDesign services available upon request
$75 to design ad (client provides .jpegs)$100 to design ad & write ad copy
Frequency: WeeklyPrice: $650
Specs: .gif or .jpeg only File size 50k max 5 second rotation
Display Advertising: 160 x 600 ROS Wide Skyscraper
Our Skyscraper is also viewable on every page of the BookMovement website.
Perfect for: pairing with Bookclubbing promotion, announcing a paperback release, renewing interest
Details:160x600 Skyscraper (100,000 impressions)Click-through to Bookmovement reading guide page (included), author web site or book web siteDesign services available upon request
$75 to design ad (client provides .jpegs)$100 to design ad & write ad copy
Frequency: WeeklyPrice: $550
Specs: .gif or .jpeg only File size: 50k max 5 second rotation
Display Advertising: 300 x 250 Email Ad
Perfect for: , announcing a paperback release, renewing interest, or pairing with Bookclubbing promotion
Details:300x250 Ad in weekly newsletter (50,000 subscribers)Click-through to Bookmovement reading guide page (included), author web site or book web siteDesign services available upon request
$75 to design ad (client provides .jpegs)$100 to design ad & write ad copy
Frequency: WeeklyPrice: $450
Specs: .gif or .jpeg only File size: 50k max 5 second rotation
Our 100% opt-in e-book giveaway newsletter offers Christian book giveaways to our highly-engaged Christian book clubs.
Subscriber Engagement:30% open rate 400-500+ subscribers enter to win (30% participation)Cross-promotion in our weekly newsletter (50,000 impressions)
Promotion Details:Dedicated Newsletter with Giveaway1 Month homepage promotion (50,000 impressions)
Subscribers: 1,350 Christian book club membersDelivery Frequency: MonthlyPrice: $700 per book, 5 book minimum per dedicated email
Niche Newsletter: Christian Book Giveaways
They are looking for not just book club reads but books to read in between their monthly book clubFormat does not matter anymoreThey look to us to find out what clubs are reading—and what to read next.
One Last Note
What Our Members are Looking for:
Our promotions are sold by MJ Rose of Authorbuzz. To reserve a promotion, contact MJ Rose, Director of Sales at:
Contact Us