2016 kit - srds media planning platformsrds.com/mediakits/rollingstone/rolling stone media kit...

UPDATED 1/14/16

MEDIA KIT2016

UPDATED 1/14/16

MRI FALL 2015 AUDIENCE % COMP INDEXBASE: ADULTS 18+ (000)

ADULTS 11,895

MEN 7,336 61.7% 128

WOMEN 4,559 38.3% 74

AGE 18 TO 24 2,910 24.5% 195

AGE 25 TO 34 2,966 24.9% 141

AGE 35 TO 44 2,241 18.8% 113

AGE 45 TO 54 1,792 15.1% 84

AGE 55+ 1,985 16.7% 47

AGE 18 TO 34 5,877 49.4% 163

AGE 18 TO 49 8,995 75.6% 136

AGE 25 TO 49 6,085 51.2% 119

AGE 25 TO 54 6,999 58.8% 113

AGE 21+ 10,740 90.3% 95

MEDIAN AGE 35.3

HHI $150,000+ 2,026 17.0% 141

HHI $100,000+ 3,912 32.9% 119

HHI $75,000+ 5,279 44.4% 108

HHI $60,000+ 6,451 54.2% 105

HHI $50,000+ 7,311 61.5% 103

MEDIAN HHI $66,440

IEI $100,000+ 739 6.2% 101

IEI $75,000+ 1,415 11.9% 103

IEI $60,000+ 2,183 18.4% 108

IEI $50,000+ 2,766 23.3% 104

MEDIAN IEI $35,358

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2016 READER PROFILE

UPDATED 1/14/16

MRI FALL 2015 AUDIENCE % COMP INDEXBASE: ADULTS 18+ (000)

EMPLOYED 8,115 68.2% 112

PROFESSIONAL/ 3,096 26.0% 110MANAGERIAL

ANY COLLEGE 7,204 60.6% 104

GRAD COLLEGE+ 3,151 26.5% 91

ATTENDING COLLEGE 1,525 12.8% 154

SINGLE 5,761 48.4% 173

MARRIED 4,384 36.9% 69

ANY CHILDREN 5,225 43.9% 111IN HOUSEHOLD

OWN HOME 6,819 57.3% 85

MEDIAN VALUE $226,500

WHITE 8,838 74.3% 99

BLACK 1,761 14.8% 118

ASIAN 204 1.7% 52

OTHER 1,327 11.2% 115

SPANISH / HISPANIC ORIGIN

1,781 15.0% 98

METROPOLITAN CBSA 10,511 88.4% 103

A/B COUNTY 8,946 75.2% 105

C/D COUNTY 2,949 24.8% 87

READERS-PER-COPY 8.39CIRCULATION (000) 1,495

Source: MRI Fall 2015

2016 READER PROFILE

UPDATED 1/14/16All dates and issue themes are subject to change.

2016 EDITORIAL CALENDAR

COVER DATE AD CLOSE ON SALE

JAN 14 12/10 1/1 JAN 28 12/23 1/15 FEB 11 1/8 1/29 GRAMMYs and Peter Travers’ Oscars Preview

FEB 25 1/22 2/12 Sundance Film Festival Recap

MAR 10 2/5 2/26New Faces

MAR 24 2/19 3/11APR 7 3/4 3/25Country Special

APR 21 3/18 4/8

MAY 5 4/1 4/22MAY 19 4/15 5/6Playlist Special

JUNE 2 4/29 5/20Summer Tours

JUNE 16 5/13 6/3Summer Cable Preview

JULY 1 5/27 6/17JULY 14 - 28 6/10 7/1 Summer Double

AUG 11 7/8 7/29AUG 25 7/22 8/12

SEPT 8 8/5 8/26Fall Music Preview/Football Issue

SEPT 22 8/19 9/9TV Issue

OCT 6 9/2 9/23 Smart Cars

OCT 20 9/16 10/7Hot Issue

NOV 3 9/30 10/21NOV 17 10/14 11/4DEC 1 10/28 11/18 Holiday Gift Guide

DEC 15 - 29 11/11 12/22016 Year In Review

UPDATED 1/14/16

TOTAL CIRCULATION 1,459,154Paid and verified

SUBSCRIPTIONS 1,385,800Paid and verified

PAID 1,321,991

VERIFIED 63,809

% SUBSCRIPTIONS 95.0%Paid and verified

NEWSSTAND 73,354

% NEWSSTAND 5.0%

% ABOVE RATE BASE 0.6%

SINGLE COPY PRICE $4.99

BASIC SUBSCRIPTION $39.96Price/ 1 year

AVERAGE SUBSCRIPTION $0.94Price per copy

AVERAGE SUBSCRIPTION $24.46Price per year

% SUBS SOLD 76.5%12+ Month duration

% SUBS SOLD 18.1%13+ Month duration

% SOLD WITH PREMIUM 0.1%

Please note: Average single copy including double issue price: $4.99.

2016 RATE BASE1,450,000

VIEW DETAILED AAM PUBLISHER’S STATEMENT

VIEW DETAILED AAM AUDIT REPORT

Source: AAM Publisher’s Statement, Six months ended June 30, 2015.

UPDATED 1/14/16

4 COLOR GROSS NET

FULL PAGE 233,270 198,280

2/3 PAGE 196,615 167,123

1/2 PAGE 139,965 118,970

1/3 PAGE 93,310 79,314

BLACK & WHITE GROSS NET

FULL PAGE 209,945 178,453

2/3 PAGE 167,960 142,766

1/2 PAGE 125,965 107,070

1/3 PAGE 83,980 71,383

GROSS NET

COVER 2 291,590 247,852

COVER 4 256,600 218,110

Rolling Stone Ratebase = 1,450,000Frequency discounts are NOT applicable for Rolling Stone

TERMS & CONDITIONS

DOWNLOAD MECHANICAL REQUIREMENTS

2016 RATES & SPECS

UPDATED 1/14/16

Audience

DEMOGRAPHICSMALE 63%FEMALE 37% A18-34 5.9 MILLION USERS, INDEX 157 A25-54 7.7 MILLION USERS, INDEX 131MEDIAN HHI $87,919

Source: comScore Media Metrix, 10 month average (Jan – Oct 2015)

TRAFFIC • 22.2 MILLION UNIQUE VISITORS • 183.3 MILLION PAGE VIEWS • 2:41 MINUTES PER VISIT

Source: Google Analytics, 11 month average ( Jan – Nov 2015 )

SOCIAL EXTENSIONSFACEBOOK: 4.3 MILLION FANSTWITTER: 4.8 MILLION FOLLOWERS

Source: Facebook/Twitter fans/followers as of 11/30/15

MOBILE (SMARTPHONE + TABLET) • 13.2 MILLION UNIQUE VISITORS • 80.2 MILLION PAGE VIEWS


SMARTPHONE: 11.1 MILLION UNIQUE VISITORSTABLET: 2.1 MILLION UNIQUE VISITORS


2016 ONLINE CONTENT

UPDATED 1/14/16

LOS ANGELES / SAN FRANCISCO

5700 WILSHIRE BLVD., STE. 345LOS ANGELES, CA 90036 PHONE 323-930-3300 FAX 323-935-4214

KURT DEMARS [email protected]

NINA SASSONDIGITAL [email protected]

CHICAGO

333 NORTH MICHIGAN AVE., STE. 1105CHICAGO, IL 60601 PHONE 312-782-2366 FAX 312-782-5677

ADAM ANDERSON [email protected]

BRIAN SZEJKA DIGITAL [email protected]

SOUTHEAST

Z MEDIA 1666 KENNEDY CAUSEWAY SUITE 602MIAMI BEACH, FL 33141PHONE 305-532-5966 FAX 305-532-5223

CHRISTINE COSTELLO [email protected]

ARKANSAS | ARIZONA | LOUISIANA NEW MEXICO | NEVADA | OKLAHOMA | TEXAS

LEWIS STAFFORD COMPANY5000 QUORUM DRIVE, SUITE 545DALLAS, TX 75254PHONE 972-960-2889 FAX 972-960-2886

ADAM MILAM [email protected]

MICHAEL PROVUSPUBLISHER

MATT HABIBEXECUTIVE DIRECTOR, DIGITAL ADVERTISING

JESSICA GRILL SENIOR ADVERTISING BUSINESS MANAGER

Representatives

NEW YORK

1290 AVE. OF THE AMERICASNEW YORK, NY 10104PHONE 212-484-1616 FAX 212-484-1771

LORA LOGAN [email protected]

CRAIG MURA [email protected]

JAMES CRAEMER [email protected]

MITCH HERSKOWITZ MUSIC ADVERTISING [email protected]

JESSICA GRILL DR ADVERTISING [email protected]

UPDATED 1/14/16

MECHANICAL REQUIREMENTS

PROOF GUIDELINESFour (4) SWOP standard proofs

LINE SCREEN133 LINE SCREEN

BINDING METHOD PERFECT BOUND

TRIM SIZE8” X 10-7/8”

LIVE AREAALL TYPE OR GRAPHICS NOT INTENDED TO TRIM SHOULD BE POSITIONED 1/2” IN FROM ALL BLEED EDGES

GUTTER SAFETYHEADLINES - 1/4” EACH SIDE OF THE GUTTERBODY TEXT - 1/4” EACH SIDE OF THE GUTTER

DIGITIAL FILE DELIVERYhttps://wennermediaads.pmtadvantage.com

UPLOAD DIGITAL FILES USING OUR PORTAL:https://wennermediaads.pmtadvantage.com

ALL OTHER QUESTIONS AND INQUIRIES:Jessica Horowitz, 212.484.1794 [email protected]

PLEASE SHIP PROOFS TO: Hudson Yards - Attn: Barry Sparkman2501 McGavock PikeSuite 1702Nashville, TN 37214

ADDITIONAL INFORMATION: www.wenneradspecs.com

FULL PAGE 8-1/4” X 11-1/8”

FULL PAGE SPREAD 16-1/4” X 11-1/8”

1/2 PAGE HORIZONTAL 8-1/4” X 5-1/2”

1/2 PAGE HORIZONTAL SPREAD 16-1/4” X 5-1/2”

1/2 PAGE VERTICAL 4” X 11-1/8”

2/3 PAGE VERTICAL 5-1/8” X 11-1/8”

1/3 PAGE VERTICAL 2-3/4” X 11-1/8”

1/3 PAGE SQUARE 5-1/8” X 5-1/2”

BLEED

FULL PAGE 7” X 10”

FULL PAGE SPREAD 14” X 10”

1/2 PAGE HORIZONTAL 7” X 4-7/8”

1/2 PAGE HORIZONTAL SPREAD 15” X 4-7/8”

1/2 PAGE VERTICAL 3-1/2” X 10”



1/3 PAGE SQUARE 4-5/8” X 4-7/8”

NON-BLEEDACCEPTED DIGITAL FILES:• PDF-X1A, NATIVE APPLICATION FILES FOR BACK-UP ONLY • ONE AD PER FILE ONLY• FILES MUST BE COMPOSITE (ALL COLORS ON ONE PAGE)• AD ORIENTATION: RIGHT READING, PORTRAIT MODE

(NO ROTATIONS), 100% (ACTUAL SIZE)• STANDARD TRIM AND BLEED MARKS MUST BE INCLUDED

IN ALL SEPARATIONS• ALL TRAPPING AND OVERPRINTS MUST BE INCLUDED

IN FILE• ALL WENNER MEDIA PUBLICATIONS PRINT AT 133 LPI

(LINES PER INCH)

WENNER MEDIA NO LONGER ACCEPTS CONVENTIONAL CMYK FILMS

ALL FILES SHOULD BE LABELED WITH:

1. ADVERTISER/CLIENT2. PRODUCTION CONTACT

NAME & PHONE NUMBER

3. ADV. AGENCY CONTACTNAME & PHONE NUMBER

4. VENDOR CONTACT5. RETURN ADDRESS 6. LIST OF CONTENTS7. ISSUE PRINTING

2016 kit - srds media planning platformsrds.com/mediakits/rollingstone/rolling stone media kit...

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