BOLDFLASH MOBILE: RECOMMENDATIONS

Outline

Facts All came from within division (employees, etc)

Problem statement Process to reach recommendations

Facts analyzed Options considered Criteria for decision-making

Three final recommendations Examples of implementation

Summary Questions

Facts

PD

• Evaluated by:• # Patents• # Presentations• # Academic papers

• Criticisms:• Trials inhibit line• Leader unavailable• Research = success

Sales

• Evaluated by: revenues

• Criticisms:• Tunnel vision• Focus ≠

customers• Competitor

neglect• Turnover hurts

team

Marketing

• Evaluated by:• Gross margin• Quality, on time

delivery

• Criticisms:• Inventory

management• Isolated• Under performing

Manufacturing

• No evaluation criteria

• Criticisms:• Role confusion• Focus ≠ customers• Product, customer

disconnect• Forecasting

difficulty

Problem Statement

To ensure a sustainable product development process, we must assess several components of company culture:

1. Horizontal collaboration

2. Vertical communication

3. Focus on customer needs

Horizontal Collaboration

Cross-functional teams

Solution 1

Effectiveness Employee buy-in

Ease of implementation

Cross-functional

teamsHigh Medium Low

Vertical Communication

Directorate role definition

Benchmarking accountability system

Solution 2

Effectiveness Employee buy-In

Ease of implementation

Directorate role definition High Medium Medium

Benchmarking accountability system

High Medium Low

Focus on Customer Needs

Education about/interaction with the customer

Restructure the PD process

Create a new mission and vision

Solution 3

Effectiveness Employee buy-in

Ease of implementation

Education about/

interaction with customer

High-Medium Medium Low

Restructure PD process Medium Low-Medium Medium

Create new vision and

missionHigh High-Medium Medium

Implementation: Cross-functional teams

VP Mobile Division

Marketing directorMarketing directorate

PD directorPD

directorate

Sales directorSales

directorate

Manufacturing director

Manufacturing directorate

Integrations director

Cross-functional teams

(led by project managers)

PD (2)

•Understand need•Create idea •Standardize product•Advancements

Manufacturing (3)

•Understand standardized product

•Produce product•Manage inventory

Sales (4)

•Understand inventory •Understand customer strategy

•Sell product to customer•Gain feedback

Marketing (1)

• Find need•Create customer strategy•Understand customer feedback

Implementation: Directorate Role Definition

Implementation: New mission/vision

Vision: We, BoldFlash Mobile, are committed to

becoming the industry leader in flash memory technology in an ever-changing market.

Mission: BoldFlash Mobile fosters an environment of

collaborative creation. We enable our people to thrive in our changing world through a unified Product Development Process, which starts with our customer’s needs.

Performance metrics

Cross-functional

teams

Customer satisfaction

Acceptance• Internally and

externally

Efficiency

Sales

Customer satisfaction

Customer service and interaction

Profitability

Marketing

Measured on ability to

accurately predict

market needs

……kelly??

PD

Measured on creating

products that meet

customer needs and generate

sales

Manufacturing

On-Time Delivery

Quality

Gross margin

Organizational performance metrics

Mobile division performance metrics: Market share Market share growth PD process

Quarterly meeting

Pre-meeting: Deliver news to directors Have a candidate for integrations position

Have candidates in mind for project manager positions Meeting:

Deliver news to employees Build morale Begin implementation

Post-meeting: Re-train/re-position employees accordingly Be aware of “buyer’s remorse” Be patient

Summary

Quarterly meetings are integral The real problem is summed up in the

following areas: Collaboration (horizontal) Communication (vertical) Focus on customer needs

Our recommendation is to implement: Cross-functional teams with departmental

role definition and the creation of a new vision/mission

THANK YOU