Extended ReachExtended Reach

LOCAL PARTNER LEGACY OF TRUST LEADER IN DIGITAL

There I s No

Dig i ta l S t rategy

Anymore, Jus t

STRATEGY IN A

DIGITAL WORLD

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Orlando Sentinel Media

Group is a cutting-edge,

multimedia company with

the technology and data to

precisely target your

message to any audience.

Our digital experts are

dedicated to providing

unique solutions designed

to generate traffic and build

your brand.

We are your local, trusted

media partner, with a history

of success in serving

businesses big and small.

We’ll help you market your business in a digital world.

ABOUT US

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reach extensionmarketing

reach extension

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We use technology and audience insights

to run highly efficient digital ad campaigns.

Our dedicated, in-house programmatic

media-buying team monitors tactics and

shifts budgets to the best performers –

optimizing toward your goals.

LOCALYour campaigns are handled locally

by a team of digital experts.

EXPERIENCEDWe have been on the forefront of

programmatic real-time bidding since 2015.

ADAPTIVEWe are constantly adding new tactics to

create more sophisticated campaigns, using

emerging technologies to reach your targets.

ANALYTICALWe can tie your campaign results to

Google Analytics reporting, interpret this

data, and make recommendations.

BE SEEN ACROSS THE WEB ON POPULAR SITES THAT YOUR

AUDIENCE IS READING

tacticsreach

extension

EXTENDED REACH (RON)Maximize reach across a wide variety of websites

CONTEXTUALPlace your ad adjacent to relevant content

ADVANCED AUDIENCEServe your ad exclusively to users who fit your

target demographic

HYPERLOCALTarget consumers on mobile & tablet devices

based on geographic location

MOBILE GEO RETARGETINGReach your audience on mobile & tablet devices

based on locations they have visited in the past

CONNECTED TVReach an audience on their smart TVs as they

are watching their favorite shows

SITE RETARGETINGReconnect with customers who have already

visited your website or clicked on your ads

VIDEOReach consumers across video content

NATIVEAlign your ads with the look and feel

of their environment

SEARCH RETARGETINGReach your audience based on their

previous search history

CATEGORYTarget via a mini network of websites

based upon your category of business

APP RETARGETINGServe your ad exclusively to users who have

certain apps downloaded on their smartphones

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REACH THE RIGHT PERSON AT THE RIGHT TIME WITH THE RIGHT MESSAGE

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IP LEVEL TARGETING

Orlando Sentinel can match physical

addresses to IP addresses with extreme

precision than has ever been offered.

Our IP targeting utilizes online and offline

verified data points. These data points

prequalify the user’s devices and validate

the Device IDs by attaching them to human

behavior. We extensively monitor Device IDs

and exclude non-human bot traffic from our

database, thus increasing conversion rates.

Every digital device holds a unique

IP address that specifies its physical

location. IP targeting is when website visitors

are tracked based on their location via their

IP addresses. This allows advertisers to

provide personalized advertising content.

TARGETING TO

ALL DEVICES IN THE

HOUSEHOLD INCREASING

VISIBILITY & REACH

WHAT IS IT?

WHAT IT DOES FOR YOU

HOW IP TARGETING WORKS

Utilize provided physical addresses contained in your

company’s CRM exported CSV’s. The more extensive the

better.

MATCH IP

ADDRESS

Match physical addresses to IP addresses & segment based on

behavioral data. Eliminate time targeting less-interested users.

DISPLAY

ADS

Collected data & intelligent analysis enables you with precision

targeting down to individual households or business building.

TARGET

HOUSEHOLD

With behavioral, geographic, and demographic data you can deliver

personalized creative messages to users looking for your product.

TARGET

ENTERS WEB

Your ideal audience enter the web, tracked and segmented

based on behavior for retargeting campaigns.

ADDRESS

LIST

Utilize provided physical addresses contained in your company’s

database. The more extensive the better. Min: 5K Best Practice: 10K+

C O N N E C T O N L I N E A D V E R T I S I N G T O O F F L I N E S A L E S

VDP Intelligence

An automotive vertical product that displays performance

data for all digital channels in a way that is usable and

understandable for dealers.

The data begins with the dealers inventory as the primary

focus and then displays performance data as it relates to:

WHAT IS IT?

Inventory Type

Year

Make

Model

Trim or Package

VIN Number

Minimum gross monthly campaign spending over $5,000

Highly recommended that the campaign includes Google search investment

Google Analytics access

Google Tag Manager access or access to web development to implement code

WHAT YOU NEED TO GET STARTED

DATA IS

COLLECTED

USER VISITS

VEHICLE PAGEVEHICLE IS

PURCHASEDPURCHASE IS MATCHED

TO ADVERTISING

AD IS

SERVED

AD

streaming audiobe heard

Streaming Audio is a powerhouse! Users have latched on to the

convenience and pleasure of streaming personalized music stations

allowing you to reach listeners who tend to be:

EDUCATED

$AFFLUENT WHITE COLLAR

BENEFITS

Targeting – Target your ideal customers by geography, time slots, audiences and retargeting

Frequency - Your message is heard more often resulting in higher ROI

Attention - Listeners typically tune in at work, while driving or exercising — usually alone and all ears

Timing - Reached listeners when they’re away from home and ready to buy

Engaging - Stir emotions and engage with audiences in a personal and unique way

Listened past 30 days. Source: Scarborough, 2018; Edison Research ‘ The Infinite dial 2017.’

Pandora, Spotify and iHeart Radio - COLLECTIVELY REACH OVER 200 MILLION USERS

videoacross the web

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videoadvertising opportunities

V I D E O A C R O S S T H E W E B

PRE-ROLL VIDEO

Plays before video content across

a network of popular websites

using programmatic

OUTSTREAM VIDEO

Places video ads within the heart

of editorial content across the

web using programmatic.

YOUTUBE/TRUEVIEW

Reach a geo-targeted audience

on one of the most popular

websites in the world.

VIDEO

CREATION

We offer quality video creation

and distribution for all budgets –

from basic video footage to

premium storytelling.

CONNECTED

TV

Reach an audience as they

watch their favorite shows – runs

on over 150+ apps across TV,

desktop, tablet and mobile.

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Your video spot appears before video content across the

web. Plus, video can be targeted to your best audiences

geographically, demographically and behaviorally.

As part of your video campaign, we have the ability to

retarget display banners to those who clicked on your video.

KEY FEATURES

Geo Targeting: DMA, cities or zip codes

Audience Targeting:Demographic and behavioral

Creative Accepted::15 and :30 spots

Companion Banner:300 x 250 companion banner

Average Completion Rate:70%

pre-rollvideo

outstream

WHERE OUTSTREAM VIDEO RUNS

Unlike pre-roll which plays within video content, Outstream Video plays within non-video content. It automatically

begins playing once the user scrolls to the placement within the editorial. This video format is available across popular

websites in our vast network. Benefits include increased size, viewability, and contextually relevant placements.

KEY FEATURES

Geo Targeting: DMA, cities or zip codes

Audience Targeting:Demographic and behavioral

Creative Accepted::15 and :30 spots

video

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youtubetrueview

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Reach an audience in a social video environment

on YouTube.

YouTube viewers make an active choice to watch

your video ad. With Cost Per View pricing, ads are

only charged if the skip ad button is not used.

KEY FEATURES

Geo Targeting: DMA, cities or zip codes

Audience Targeting:ROS

Creative Accepted::15 and :30 spots

Companion Banner:300 x 250 companion banner

CONNECTED

Reach an audience as they watch their favorite shows. Connected TV offers video advertising served before premium content on leading connected TV providers.

69% of US households have a connected TV, and this is expected to rise through 2021. Consumers spend an average of 9.5 hours per week viewing programs on CTV.

KEY FEATURES

Geo Targeting: DMA or State

Audience Targeting:RON

Creative Accepted::15 and :30 spots

Companion Banner:300 x 250 companion banner

Completion Rates:95%+ completion rates (non skippable)

TV

Consumers engage with Connected TV on TV, desktop, mobile,

tablet, gaming consoles & other streaming devices such as Roku.

We give you access to 150+ apps including Netflix, Watch ESPN,

CBS & Fox News. (Hulu can be purchased through a separate

buy, but is not part of the Run of Network buy).

Source: Leichtman Research Group; Digiday.com.

69%of US households

have a connected TV

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CONNECTED TV

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Connected-streaming TV is a video served before premium content on leading connected TV providers

Video begins playing automatically when the user chooses to watch a content video

Access to over 150+ apps including Hulu, Watch ESPN, CBS and Fox News across TV, desktop, tablet and mobile

Connected TVs are a growing trend, stemming largely from high-income households

TV VIEWING IS

shifting

Consumers now fully control their TV viewing: watching what they want, when they want and how they want.

Technology is enabling a shift away from interruption based TV with:

DVR expansion

Connected devices/smart TV

Ad free subscription services

46% of local adults do not

subscribe to cable –

up 10 percentage points since 2015

52% of local adults watched

movies, TV shows or live

sports using the Internet or apps in the past month

Source: Scarborough 2015 & 2018, R1 (Orlando DMA).

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benefits

CONNECTED TV

Extend brand awareness to those who have decided to cut the cord

Brand-safe, fraud-free, environment

Targeted, engaged audience

95%+ completion rates (non skippable)

Verified inventory

Placement in premium content across platforms

User-initiated and selected content

Video creative :15 or :30

Campaign reporting – full service campaign reporting and metrics

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searchengine marketing

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seoSearch Engine Optimization (SEO) can move

your business above the competition in online

searches, creating strategic, long-term results to

ensure consumers find your business.

We dive deep into every aspect of your web

environment, including the competitive

landscape, link architecture and what’s

affecting search results on and off the pages.

We then develop a roadmap of site updates

needed to deliver results.

SEO packages vary to fit your needs and your

budget – including up to 100 keyword and geo combinations. All packages include:

Dashboard Reporting

Monthly Call With Strategist On-Site & Off-Site Optimization Tactics

be seen &

capture share

seo

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75% of users never scroll

past the first page of search results

ppc

Pay Per Click (PPC), or Paid Search, is

highly-targeted advertising based on

keywords specific to your business within

your designated market area. Control

who sees your message through strategic

ad placement.

Our expert team’s hands-on approach to

PPC means you bid on the right keywords

to bring in qualified traffic that creates

results that matter. Our detailed reporting

shows you exactly what you want to see: results.

Dashboard Reporting

Monthly Call With Strategist

Google Ad Words by Default, Bing Available by Request

reach consumers

actively searching ppc

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contact us

ORLANDO SENTINEL MEDIA GROUPMultimedia Account Manager

www.OrlandoSentinelMediaGroup.com

Office Phone: 407.420.5100

Request A Proposal