boe mex2016 programme v6 - esomar australia, malaysia, singapore, russia, germany, uk, italy,...
TRANSCRIPT
ESOMAR BEST OF -‐ MEXICO 2016 MEXICO CITY / 23 FEBRUARY
PROGRAMME 08.30 – 09.00 Registration & Welcome Breakfast – Please be on time & take your place
09.00 – 09.10 OPENING, INTRODUCTION TO THE PROGRAMME & NEW REPRESENTATIVE Grandes Retos, Grandes Transformaciones! (SPANISH) Alicia Martin del Campo, ESOMAR Representative for Mexico Introduction to the new ESOMAR Representative for Mexico
09.10 – 09.30 AMAI CAPSULE – Insights 2020 (SPANISH) Fernando Alvarez, Vice President, Millward Brown Vermeer, Mexico
09.30 – 09.55 KEYNOTE (ENGLISH) Wake Up or Die Corrine Sandler, ValidateIT CEO & Fresh Intelligence CSO, Canada Author of the acclaimed business book “Wake Up or Die”
09.55 – 10.10 GUEST SPEAKER (SPANISH) How Viewers are Redefining their Relationship with TV Carlos Garcia, VP Consumer Insights and Analytics, Viacom The Americas, USA
10.10 – 10.20
LATAM 2016 – THE INTERVIEW (SPANISH) Highlights of the Regional Research Conference Bogota 2016 Alfonso Regalado, LATAM Programme Manager at ESOMAR interviews: Carlos Garcia, VP Consumer Insights and Analytics, Viacom The Americas, USA
10.20 – 10.25 Q & A
10.25 – 10.30 CLOSING (SPANISH) Alfonso Regalado, LATAM Programme Manager, ESOMAR
SPEAKERS PROFILES
Alicia Martín del Campo is CEO and Founder of Qualimerc. She holds a BA in Communications with a specialty in Communication Research. She has been a marketing researcher since 1972, with experience in multiple products and services spanning from Mexico, to South and Central America and the United States. She has been an ESOMAR member since 1993, a member of Board of AMAI and leader of the AMAI Quality Committee.
Fernando Alvarez Kuri, Vice Presidente, Millward Brown Vermeer, Mexico. Fernando lidera el negocio de Millward Brown Vermeer en México, brazo consultor de la empresa global Millward Brown. Su experiencia en investigación de mercados, marketing y comunicación le han permitido centrarse en el desarrollo e implementación de estrategias de marca para un gran número de clientes. Más de 20 años de experiencia en empresas de consumo y servicios; siendo responsable de actividades de mercadotecnia estratégica e investigación de mercados. Obtuvo el grado de Maestro en Ciencias del Consumidor por la Universidad de Guelph, Canadá y se graduó con Mención Honorífica por el ITAM en la Licenciatura en Administración. Actualmente es profesor en las maestrías de negocios del ITAM, así como conferencista en múltiples foros relacionados con marcas, medios y el consumidor.
KEYNOTE
Corrine Sandler, Serial entrepreneur, thought leader and top 100 Woman entrepreneur has two successful companies; Fresh Intelligence®, a Custom Global Market Research Agency and ValidateIt ™, a Technology Insight Platform. Both built on her mission of making insights and intelligence accessible to the world. Learn more at Corrinesandler.com ABOUT HER BOOK Every day in business we experience uncertainty, risks and emotional exposure to winning and losing the battle for growth. There are many theoretical business practices out there, but none as brilliant and simple as The Art of War by Sun Tzu, which was used to win wars 2000 years ago. Sandler explains how to apply these ancient military tactics in a modern business economy – to win every battle without waging war. Her fundamental philosophy is no war has been won without intelligence and never will. Wake Up or Die is a powerful, exceptionally written treatise on the use of Intelligence in business today. Sandler shares the “must haves” to thrive and grow, with actual stories of winners and losers. This book is for all decision makers who want to succeed in today’s business world where “loss leaders” dominate, consumers hold all the power, and competition intensifies.
GUEST SPEAKER
Carlos Garcia has 10+ years of marketing and advertising research experience in the entertainment business throughout different markets. Appointed to his current role in October 2011, he directs all research efforts for Nickelodeon globally. He joined Viacom in 2002 as Research Manager for Mexico, then moved to Sao Paulo in 2004 to launch Viacom's research efforts in Brazil and Argentina, before moving to Miami in 2005 as Senior Director Business Solutions across Latin America. Carlos holds degrees from MBA Instituto Panamericano de Alta Dirección de Empresa IPADE, Sociology Post Graduate Degree Universidad Autonoma Metropolitana, and B.A Advertising Centro de Estudios Universitarios Publicidad Arte Radio y Television. HOW VIEWERS ARE REDEFINING THEIR RELATIONSHIP WITH TELEVISION In a short span of time, content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, naysayers have predicted the end of television, as we have known it. But is that actually true? As a media company, it’s essential to understand how people are consuming content—even, and perhaps especially, if the findings turned out to be unfavorable. Viacom’s goal in this study was to reveal the truth of how people around the world are watching television in this transforming viewing environment. Viacom conducted ethnographies across four continents, commissioned an online quantitative study of over 10,500 respondents ages 6 to 34, and looked at 26,866 of their viewing occasions in 14 countries: Brazil, Mexico, Indonesia, Philippines, Australia, Malaysia, Singapore, Russia, Germany, UK, Italy, Poland, Netherlands and Sweden. The results were surprising and, in some ways, comforting. In an ever-more digitally connected world, television and great stories still connect people to each other--perhaps now more than ever.
ESOMAR
As Senior Creative Producer, Alfonso Regalado is responsible for managing, designing and implementing global, regional and local event-experiences and multifaceted projects for ESOMAR. Projects may include product launches, PR customization for key markets and brand strategy. Instilling creativity and boosting innovation across ESOMAR products and services is at his core. More than ten years of experience in media, research, international events, public relations and corporate communications in companies such as Time Warner, Brussels Press and the World Market Research Organization ESOMAR. NOTA IMPORTANTE: Si usted esta interesado en asistir al evento LATAM 2016 en Bogotá –o tiene preguntas al respecto- por favor contacte a Alfonso Regalado directamente al finalizar el evento “Best of ESOMAR Mexico” para obtener una tarjeta VIP que le dará acceso a una tarifa reducida para inscripción. Muchas Gracias!