blupath: a proximity marketing platform christos symeou ... · blupath: a proximity marketing...
TRANSCRIPT
Christos Symeou: Co-founder
Web: www.Blupath.co.uk
Email: [email protected]
Blupath: A proximity marketing platform
What is proximity broadcasting?
• Proximity broadcasting is the second half of the IoT
• IoT: ‘Things’ collect info IN and make it available
What is proximity broadcasting?
• Proximity broadcasting is the second half of the IoT
• IoT: ‘Things’ collect info IN and make it available
What is proximity broadcasting?
• Proximity broadcasting is the second half of the IoT
• IoT: ‘Things’ collect info IN and make it available
What is proximity broadcasting?
• IoT: ‘Things’ collect info IN and make it available
• Proximity broadcasting: ‘Things’ broadcast info OUT
• Proximity broadcasting is the second half of the IoT
What is proximity broadcasting?
• Proximity broadcasting is the second half of the IoT
• IoT: ‘Things’ collect info IN and make it available
• Proximity broadcasting: ‘Things’ broadcast info OUT
What is proximity broadcasting?
• IoT: ‘Things’ collect info IN and make it available
• Proximity broadcasting: ‘Things’ broadcast info OUT
• Proximity broadcasting is the second half of the IoT
What is proximity broadcasting?
• IoT: ‘Things’ collect info IN and make it available
• Proximity broadcasting is the second half of the IoT
• Proximity broadcasting: ‘Things’ broadcast info OUT
What is proximity broadcasting?
• Proximity broadcasting is the second half of the IoT
• IoT: ‘Things’ collect info IN and make it available
• Proximity broadcasting: ‘Things’ broadcast info OUT
Capabilities of proximity broadcasting?
• Proximity broadcasting does NOT have to be spam!
Capabilities of proximity broadcasting?
• Proximity broadcasting is PASSIVE communication
• Proximity broadcasting does NOT have to be spam!
Capabilities of proximity broadcasting?
• Proximity broadcasting is PASSIVE communication
• PEOPLE can also be broadcasters
• Proximity broadcasting does NOT have to be spam!
‘The most important retail technology
since the mobile credit card reader’
- Business Insider
2013 2014 2015 2016 2017 2018
500 k
1000 k
1500 k
2000 k
2500 k
3000 k
3500 k
4000 k
4500 k
US commercial broadcaster adoption
Billion USD sales increased by broadcasters 2016
Billion USD sales increased by broadcasters 2015
Top retailers using proximity broadcasting
Billion devices able to read broadcasts
44 4 85% 1
Broadcaster module
Statistics module
Channels manager
Content generation
module
App synchronization
module
Deployment manager
Conversations module
App policies manager
Peakkin client app
Beacon management
module
Broadcaster module
Statistics module
Channels manager
Content generation
module
App synchronization
module
Deployment manager
Conversations module
App policies manager
Peakkin client app
Beacon management
module
