proximity unity

10
Proximity and Unity • By: – AJ Newman – Nikko Schaff – Jeremy Pletter

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Page 1: Proximity Unity

Proximity and Unity

• By:– AJ Newman– Nikko Schaff– Jeremy Pletter

Page 2: Proximity Unity

What Is Proximity?

The bond betweenpeople and betweenelements on a page

Page 3: Proximity Unity

In other words, theconnection between thegraphics and how they

affect the viewers

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Here is analbum cover:

Notice the relationship between the two figures.One is normal and the other is a demon like figurein a burning forest. But yet, they relate becausethey are the same person and this lets the viewermake their own conclusions to the “story” behindit.

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Take notice tothis billboard ad:

Notice how Burger King’s Whopper can’t fitinto McDonald’s Big Mac box. This relationshipcauses the viewer to recognize the purpose ofthe ad. Burger King is basically insultingMcDonalds and yet they aren’t at the sametime…

Page 10: Proximity Unity