blue_with videos final marketing

8/9/2019 BLUE_with Videos Final marketing

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Prof. NikhilProf. NikhilRaoRao

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Computer


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1982

Dell was created by MichaelDell. Started with the idea tosell directly to consumers.

1985

Released the Turbo, Dellsfirst computer.

1989Dell released its first notebook

computer

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1993

Dell shifts busies over seas totry to gain market share.

2000Dell was ranked 1 world wide

in shipment of Workstations

2006

Dell acquires AlienWare

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XPS

POWER EDGE

OPTIPLEX

XPS

DIMENSION

AXIM


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Imagine yourself in a world where

humans interact with computers. Youare sitting in front of your personal

computer that can listen, talk, or even

scream aloud. It has the ability to

gather information about you and

interact with you through special

techniques like facial recognition,

speech recognition, etc

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Aims on creating computational machines thathave perceptual and sensory ability like those ofhuman beings

Interactive computer

Computer acts as partner (and friend) to the user

Realize his physical or emotional states20


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y Blue eyes uses sensing technology to identify

a users actions and to extract key information

y Information is then analyzed to determine the

users physical ,emotional ,or informational

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Product comes under broad division of Engineering

and uses Instrumentation Engineering for its core

functioning

humancomputer

interaction

(HCI)

humanemotion

control

Motion

sensing

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Facial expressions(Eye-brows

and mouth lines primarily)

Heart pulse

rate

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Voice

Eye movements(As a pointing

device, Also to determine the

emotion)

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DESKT PS-

WILL BE PRICED BETWEEN

Rs 60,000 - 70,000

LAPT PS

WILL BE PRICED BETWEEN

Rs 1,00,000 - 1,25,000


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Companiesoutlets

Electronicshops

Technicalinstitutessuchas Prolificinstitutes

Inphysicallyhandicapped institutes

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Personal sales

Promotion in commercial

areas Advertisement in

newspaper (EconomicTimes, Times of India)

Promotion throughinternet

Company site33


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S T P

SEGMENTATION TARGETING POSITIONING


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SEGMENTATI N

Our product will be available in all the metro cities in all

electronic showrooms

It will available for all age groups

Initially it will be only targeted towards upper middle class

and elite people


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Operators

System administrators

Supervisors

Physically challengedindividual

Admin and I.T individual

Students

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POSITIONING

High Quality

Low Quality

Low

Price

High

Price

DELL-

With

human

sense


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Prevention

fromdangerousincidents

Minimization of

ecological

consequences financial loss

a threat to a humanlife

The

reconstructionof the course ofoperators work

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O M R I

L


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