technology marketing videos with shareable ideas

Creating Technology Marketing Videoswith Shareable Ideas

High-level product information is not enough

Prospects hear the same stuff from competitors

B2B buyers start out searching generically — not by brand [source: ThinkWithGoogle]

Comprehensive ≠ Compelling

PRODUCTIVITY!

COMPLIANCE!

SCALABILITY!

2

https://www.thinkwithgoogle.com/articles/the-changing-face-b2b-marketing.html

Why a shareable video idea is a good idea

Technology buying decisions made by teams

Your champions need backup!

Video content gets shared 12 times as often as links and text posts combined [source: Simply Measured]

3Source: LinkedIn

http://simplymeasured.com/

http://marketing.linkedin.com/blog/new-research-gives-tech-marketers-edge-and-bridge

http://marketing.linkedin.com/blog/new-research-gives-tech-marketers-edge-and-bridge

Why a “shareable idea” is a good idea

Buying team members come and go

Providers included in “solution set” come and go

Level of engagement changes

4Teams, Streams, and Provider Dreams

Hank Barnes, Gartner

http://blogs.gartner.com/hank-barnes/files/2013/06/Buying-Cycle-of-Tech-Solutions1.png

http://blogs.gartner.com/hank-barnes/files/2013/06/Buying-Cycle-of-Tech-Solutions1.png

Examples of shareable ideas

The following are excerpts from 2-Minute Explainer videos on YouTube illustrating examples of shareable ideas.

Links will open in a new window.


Methodology

http://youtube.com/v/rZhhO0aNfpI


Redefining a job

http://youtube.com/v/iqZjSwbN4p4


Key benefits

http://youtube.com/v/gZgtdMmCTXM


Tasks undertaken

http://youtube.com/v/W-PzdlrP4eU


Underlying concept

http://youtube.com/v/uY9Wpn0ex-c


End-to-end process

http://youtube.com/v/y8F6ZpsQ0TA


Key differentiator

http://youtube.com/v/hSYmZjHSF3E


Solution components

http://youtube.com/v/iGQQM-2FQAQ


Quantified value proposition

http://youtube.com/v/sOcipz38PdA


Use case

http://youtube.com/v/XN-tqV_klQw

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UI in action

http://youtube.com/v/eLLTzJz1zOc

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Use case

http://youtube.com/v/ttDrrJPhfaU

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Hidden danger

http://youtube.com/v/B02iPEsTpzA

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This or that?

http://youtube.com/v/sPk2L7ythUg

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Missed opportunity

http://youtube.com/v/bqy_RYeH758

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Redefining a solution

http://youtube.com/v/6Uw2io5g8iE

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technology marketing videos with shareable ideas

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