digital marketing-demo-presentations-n-videos

Welcome You All Seminar / Demo Session on Digital Marketing

To the

Indian School of Online Marketing ( )

Monday, September 26, 2016 1Company Confidential

AndPreparation for Job Search & Fulfilling Dreams of Getting a Good Job

Introduction to Digital MarketingPresented by:

Satyavir Singh – MBA, LLB, Certified Digital MarketerIndian School of Internet Marketing(An Internet Marketing Training Institute & Consultancy Service Provider)


Index1) Introduction about Indian School of Online Marketing2) Faculty Introduction – Mr.Satyavir Singh3) Understanding Digital Marketing & Marketing3) Understanding Digital Marketing & Marketing4) Awareness about Digital Marketing Course5) Job Related Add On Program


1. Intro about Indian School of Online Mktg

ISOM is a subsidiary Company of TradeCallIndia. TradeCall India is a leading FREEBUSINESS LISTING and BUSINESS BRANDINGCOMPANY in India.COMPANY in India.

ISOM recently came into existence andstarted Advance Digital Marketing TrainingInstitute in Palwal Haryana.


Our Websites/ Portals www.tradecall.inwww.isom.co.inwww.PalwalProperty.comwww.NarenProp.inwww.anukart.inwww.hassanpur.inwww.hasanpur.inwww.hathin.in

We are working for:1. www.devcybercafe.com2. www.vaishnocalibration.com3. www.newdps.in4. www.sogarwalservices.com5. www.jmbail.in


www.hathin.inwww.nuhmewat.inwww.mewat.inwww.buildingmaterialpalwal.inwww.haryanatourism.inwww.palwaltourism.inwww.googlewebmastertool.inwww.googleconsole.inwww.digitalpanel.inApprox 40 sites.

Domain Booking and Selling is a big business in itself.

2. Intro About Faculty – Satyavir Singh

Education – MBA, LLB, Diploma in Secretarial Practice and CertifiedDigital Marketer

Experience : Worked at Managerial Level (HR/ Admin). Reporting to Experience : Worked at Managerial Level (HR/ Admin). Reporting toTop Notches in his career like MD, CMD, CEO, COO & VC.

Satyavir has worked with Ballarpur Industries Ltd, Macawber BeekayLtd., Amity University, ACE Cranes and Orient Bell Ltd.

Gained Experience, working in Tour and Travels, Insurance,Manufacturing, Engineering and Ceramic Industry.

Satyavir Singh


What is MarketingWhat is Marketing – Marketing is creating awarenessand communication with consumers about theproducts and services.Marketing also includes market research &advertising.Marketing can be done either online or offline.Marketing also means creating utility. Creating needMarketing also means creating utility. Creating needfor product. Example, I have a phone of Rs.2000/- andgiving 50% discount. Some will be ready but not all. For a layman, marketing is to develop product orservices as per market demand or creating demandwith Market research.Why Digital Marketing Important – Everyone wantsto use digital marketing because traditional marketinghave various limitations like geographical, behavioral,target audience, time constraint, less information andbudget etc.


3. What is Digital MarketingFirst we all should know about the following: Digital Marketers are not IT People but they are purely Marketing Personality. No technical knowledge is required for doing this course. No higher education is required. Even 10th or 12th pass students are eligible for this course.

What is Digital


What is DigitalDigital is expressed as series of the digits 0 and 1, typically represented by values of a physical quantity such as voltage or magnetic polarization.Digital Devices are - Computers, Mobile Phones and Cameras etc. etc. and DigitalMarketing mean, use of digital devices for marketing purpose.

4. About the Course & ModulesIn Digital Marketing Course, following modules will be covered. Out of 18 Modules,almost all topics have separate job opportunities.SN Module SN Module1 Marketing Overview 10 Display Advertizing2 Website Planning & Development 11 Content Marketing2 Website Planning & Development 11 Content Marketing3 E.Mail Marketing 12 E-Commerce Marketing4 Lead Generation 13 Affiliate Marketing5 PPC/ Google Adwords 14 YouTube Marketing6 Google Analytics 15 Internet Mktg Strategy & Doubt Sessions7 Social Media Marketing 16 Money Making thru Adsense/ Blogs8 Search Engine Optimization 17 Grabbing Freelancing Projects9 SMS/ Mobile Web Marketing 18 Online Reputation Management


Marketing Overview Difference between traditional anddigital marketing Difference between Marketing & Sales,and Marketing & Advertising etc. Planning for Digital Marketing Increase in Visibility of my businessthrough a website.through a website.


Website Planning & Development How to plan for website What are domains, bookingdifferent type of domains anddomain servers & DNS records What is hosting What is hosting Making wordpress sites, websitebuilder tool sites, other type ofcoded websites (php & .net etc.) What are Plugins/ Add-ons/Extensions etc.


Types of Websites

Search Engines Social Sites Shopping Sites Directories or Directory of DirectoriesClassifieds Blog Sites

Most Viewed Websites & Site Examples

Non-editable brochure website (static site).Editable brochure website (requiring a content management system).Editable, dynamic website, with more user engagement (login areas etc)E-commerce site – integrated with a payment gateway .A web application – when a website requires lots of mobile functionality

DirectoriesGoogle Facebook Flipkart Dmoz TradeCall BloggerYahoo Twitter Amazon Yahoo Dir JustDial WordpressBing Linkedin Jabong 99AcresAsk Printerest Snapdeal When Search Engines are not in existence, directories are used.

Magic BricksMSN Google+ Shadi

YouTubeWhatsAppSnapChat


E.Mail Marketing Understanding E.Mail Marketingand how e.mail works/ filtering Using Free and Paid Tools /Softwares for E.Mail Marketing Single & Double Optin and BulkEmailing Setting up of lists and forms Knowing auto responders Tricks for Landing in Inbox, not inSpam A/B TestingMonday, September 26, 2016 13Company Confidential

Lead Generation What are leads and how it works How Mail Marketing Tools helps in lead generation How to set adword compaigns


Google Adwords/ Pay Per Click What is Pay Per Click How Adwords works How to set adword compaigns What are keyword search and displaying advertising


Google Analytics Intro to Analytics & How it Works Understanding Analytics A/cStructure Understanding Insights and cookieTracking Account Set-up and Code Additionto Sites Goals and Bounce Rates Viewing Customized Reports Monitoring Traffic Sources andBehaviour


Social Media Marketing What is Social Media & Why it is different fromothers FaceBook Marketing Linkedin Marketing Twitter Marketing Twitter Marketing Video Marketing- Importance and Benefits of Video Marketing- Bring Traffic to Website through Videos Other social platforms like Printerst, SnapChat,Whatsapp, Google+ etc.


Search Engine Optimization (SEO)

What is SEO, What are SearchEngine and What is SERP Understanding Keywords Onpage Optimization Offpage Optimization Local SEO Tools for SEO Google Updates like Panda,Penguin, EMD


SMS/ Mobile Web Marketing

Understanding Mobile Devices Creating Mobile Website through Wordpress Advert on Mobile (App and Website) Content Marketing on Mobile SMS Marketing (DND/ Non-DND, Transactionaland Promotional SMSes Creating Mobile Apps Uploading Mobile Apps in Android and iOS


Display Advertizing Types of Display Advertising Display Advertizing (Banner Ads, Rich Media Ads and PopUps Contextual Advertising (Text, Image, Video and Page Ads) Tracking and Measuring ROI (Return on Investment)


Content Marketing Intro to Content Marketing Keyword Research and ContentWriting Developing Authority Blogs and Developing Authority Blogs andMonetizing How to write Magnetic Headlines


E-Commerce Marketing Understanding E-Commerce Creating E-CommerceWebsites Top E-com WebsitesWorldwide and it’s Scenarioin Indiain India Understanding PaymentGateways and MerchantAccounts Affiliate Marketing bypromoting products thatlooks like ecom store How to do Google ProductListing for E-Com Websites How to do SEO for E-Coms


Affiliate Marketing 3A’s of Affiliate Marketing How people make Millions of Dollar in Affiliate How to become a Super Affiliate India’s Top Affiliates and Getting their Approvals


Digital Marketing Strategy & Doubt Sessions Let’s Talk about Digital Strategy and its Execution Doubt Sessions


YouTube Marketing Understanding YouTube Account Creation and Use of Channels Creating Videos Bringing Traffic to Website through Videos Earning Money thru YouTube Video Monetization


Earning through Adsense/ Blogs

Knowing Adsense and Getting Approved for Adsense Placing Ads on Blogs Creating Blogs with Free Theme Secret of Making Money through Adsense


How to grab freelancing projects

Profile Creation on Freelancer/ freelancing websites Grabbing Freelancing Projects


Online Reputation Management Why Online Reputation Management (ORM) is the need of the day Understanding ORM Scenario How to deal with criticism Creating Positive Brand Online Monitoring Online Reputation Step by Step Guide to overcome negative online reputation Best Examples of ORM Best Examples of ORM


What You can do after Completion of this Course Can Get a good job ranging

from 15K to 30K as a fresher Can Start Your Own Business Can Easily Grab Freelancing

Projects Can Start Providing Training

on Digital Marketing Can do Affiliate Marketing Can Promote Your Own

Business & ServicesMonday, September 26, 2016 29Company Confidential

Challenges that you need to overcome CV Preparation & Submission Facing Personal Interviews Use of Social Media in Job Search

5. Job Related Add On Programs

Real Interview Demo English & Hindi Writing Skill Development


Challenges that you need to overcome1. CV Preparation2. Profile Creation & CV Submission to Job Portals3. Profile Creation on Linkedin & CiteHr4. Poor English5. Lack of Computer Knowledge6. Hesitation7. Poor Personality7. Poor Personality8. Lack of Presentation Skill9. Attending Telephonic Interview Calls10. Attending Personal Interviews11. Lack of awareness on Interview Questions & their replies12. 1st & 2nd round of Interviews13. Salary Discussions14. Notice Period15. Survival Issues in Private Sector


CV Preparation & Submission Common mistakes in CV Preparation like Keywords, Refresh-ness and Different CV for Different Jobs Preparation of Cover Letters Importance of Job Search Engines & Functions Use of HR Related Websites like CiteHr.com


Facing Personal Interviews1. Attending telephonic and skype interviews2. Replying to Interview Questions3. Facing Personal Interviews


Use of Social Media in Job Search

Importance of Social Media -Particularly Linkedin Profile Preparation on LinkedIn How Endorsement Works on Linkedin


Real Interview Demo Sessions Entering Interview rooms to final interview session Preparation of Interviewer Questions Basic Interview Questions First Round and Second Round of Interview First Round and Second Round of Interview Salary Finalization Joining Period Probation Period Discussion on Working Atmosphere in Private Sector


English & Hindi Writing Skill Development How to draft Cover Letters while submitting CV.What to Cover in Digital Writing i.e. Focus Keyword, Keyword Density, Meta Focus Keyword, Keyword Density, Meta Heading, Meta Keywords, Meta Description etc. etc. How to draft Web Pages, Blogs, Articles, Press Releases etc.


Course Duration Course Name Course Duration

Digital Marketing 3 Months (150 Hrs)Week Day Batches Monday to FridayWeek Day Batches Monday to FridayWeek End Batches Saturday & Sunday

Add On Programs on Job SearchPreparation 21 Days (36 Hrs)

* -Monday, September 26, 2016 37Company Confidential

THANKSTHANKS
