blue online communications

8/3/2019 Blue Online Communications

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Click to edit Master subtitle style

4/23/12

A Social Media

Manifesto


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To reach your target audience,know them.

How simple that sounds isinversely

Proportional to how simple itis.


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The Social

Life


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So

WhatIs the big deal about Social Media?


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t

LetsDecideWHAT is Social Media!

Butfirst,

Simply put, Social Media is a platformwhere consumers are notjustconsumers of

the content you create, but, the content thatiscreated, aggregated and curatedbythem, forYou.

Social Media Marketingis the appropriate usage of platforms toleverage a relationship between you & yourbrand.


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Nearly 30 MILLION Indians

online are members of social networkingsites

40 MILLION Indians are usingonline reviews to make informed purchasedecisions

of social media usersperceive brands that have a social mediapresence as innovative

Increasingly, Indians want brands to

communicate with them using socialmedia

>

50%

60%


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Currently has 100 MillionInternet users

INDIA

1/3rdof which access SocialMedia Sites

5th largest base of>25Million

10 Mn. = 2ndmost active

country on2Million

accounts


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So

WHY

should YOU be on Social Media


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4/23/12 Social Media makes the world increasinglysmaller


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v

Social Media enables consumerswith a platform to voice theirthoughts.Good &bad.

Your brand will HAVE TOrespond

Increasingly, Indians also wantbrands to communicate withthem using social media

60%

Its the fastest route to

communicate with yourconsumers.


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Social Media draws a permanent& influential connect with yourconsumers.

40 MILLION Indians are using online reviews tomake informed purchase decisions


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WH

O

Will do this for me


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Using the fastest route ofcommunication - Social Media,

we strategize towardsthe ideal route for your brandto reach its Target Audience.

We build a permanent

and influentialconnect with yourconsumers so they stand

by you, in good times andbad.

N. Chandramouli, CEO

18+ years of multifunctional experience inFinance, Technology, and Education.

Under his able guidance, we make true his

dream of doing things differently& ethically.

OU


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Public Relations

Public Relations

Media ProcessOutsourcing

Media monitoring,analysis

EventManagement

Recruitment inCommunications

Trust Advisory andPublishing

OU

REclectic group


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WHAT

We

offer Social Innovations

Presence Management

Online ReputationManagement

We work our way through delivering an Outreach across Social

Media for you, converting yourFans into Influencers. We helpthem experience, feel good &evangelize your brand. More..

We put you out there on Social Networks, ensuringa query never goes unheard, & neither does a newproduct launch. More..

Know what people are saying on Social Media:Brand Tracking & Responding, ReputationManagement, PR Collation & Dissemination,Competitor Watch & Analysis, Blogger Outreach

Social Support Services

If theres anything that helps leverage yourSocial Media presence, we can handle it websites, media spends, twee-tups, and more..
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HOWwill do it?
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Build Brand

ConnectMonitor Users of Social Media

Analyze Believers of Brand

Engagement of Fans

Creation of Influencers
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I WILL

COMMENT

IfI

LIKE

yourbrand,

I WILL

EVANGELIZE IT

IfI

LOVE

yourbrand,
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To reach your target audience,know them.
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How wework

Pitch

Research &Evaluation

~Presence

~Content~Strategy

The BIG ideaplanning

Proposal

Content

Strategy

Execution Plan

Campaign

Account Manager+ Executive

ExecutionOutreach in

Progress

Client Servicing & Biz. Dev. Teams

Ensuring Acceptance & Engagement
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SocialInnovations


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InfluencerOutreach

Thought ThroughVision &

Objective Setting

InsightfulBrand Innovation

Strategy

StreamlinedContent,

Campaigns &presence

Online ReputationManagement

PresenceCreation &

ManagementAcross Relevant

SM platforms

Online-OfflineConnect

ROI BasedCampaigns

CampaignSupport

Via Ads, Apps,Social SEO.Websites

We go all the way with yourbrand
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PresenceManagement


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The Good HouseKeeping

StreamlinedContent,

Campaign &Presenceplanning

PresenceCreation &

ManagementAcross relevantSM platforms

Social MediaOptimization

ResponseManagement

Insight BasedPlanning
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Reputation Tracking &

Management


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Share of Voice:Understand it!

Brand & CompetitionTrackingReputationManagement

ResponseHandlingCrisisManagementPR Collation, Dissemination &

AnalysisBlog Writing &Outreach

| Insights & Intelligence are provided with a strongbackground of
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Social Support

Services


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InteractiveWebsites

Analytic Tools Media Buying &Planning

Applicationideation &

Development(Mobile

&Facebook)

E-mail & MobileMarketing

Social Designs

InfluencerOutreachProgram

Social SEO

Our Support Extendsto:


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Weve done it manytimes!


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About

ChallengesExecuti

on

Leader in franchising iconic sportsapparel.

Became the Indian licensee for FIFAmerchandise.

Competition presence Communicating product

differentiator No former presence

Tracking the World Cup buzz Match photos, videos & discussions Contests: Face of the month Promotion of products alongside
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What we achieved

The Numbers within 6months:

19,000+250+

8,00,000+

The REAL ROI: Heavy fan/follower participation and

engagement Massive exposure and demand increase for

merchandise Heavy Brand Recall amongst TG

| Acquired the stature ofThe FB Page for news, views and
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About

ChallengesExecuti

on

Corporate lifestyle enhancement. Consultancy & screening sessions. Heart-care.

No former presence Presenting JFH as a Lifestyle

enhancer brand.

Promoting & conducting Live onlineconsultancy sessions.

Posting offline events by JFH. Creating & promoting official blog. Daily heart care tips & articles.
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What we achieved

The Numbers within 4months:

2,000+70+

The REAL ROI:

Live consultancy sessions were a hit! Interaction & engagement on Facebook page. Fans posting personal heart-related inquiries on the

Facebook page

| Incremental traffic was generated on thepage

with fans/followers posting their photos andcomments.
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About

ChallengesExecuti

on

April 14th A day to signify &celebrate matrimony.

Promoted by Bharat Matrimony- theNo.1 matrimony site in India.

Offline event: Matrimony DayXpress.

Promoting & Tracking the

Matrimony Day Xpress. Generating audience interaction &

interest.

Contests: Best couple, celebrityjodi, dedicate a song.

Posting photos & tracking theprogress of Matrimony Day Xpressoffline events.
http://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xml


37/40

4/23/12

What we achieved

100+

3000+

The Numbers in 4 weeks(growth):

The REAL ROI:

Large fan/follower participation for contests. Heavy interaction & engagement on Facebook page. Inquiries w.r.t. Bharat Matrimonys services on the

page itself.
http://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xmlhttp://var/www/apps/conversion/current/tmp/scratch6597/slide29.xml


38/40


39/40

4/23/12

What we achieved:

DandiyaMasti

6000+

The Numbers in 6 weeks (within 1.4months):

The REAL ROI:

Huge number of fans in a short time during festival season due toevent listing sites.

Large fan/follower participation for contests. Heavy interaction & engagement on Facebook page.

| The organization directly received 1000+inquiriesfrom the information posted on the event

listings.


40/40

4/23/12

Thank you!

Get in touch with uswww.blueonline.in

+91-9820071517 | [email protected]
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