tools galore in online communications

www.WomenWhoTech.com

Tools Galore in

Online CommunicationsWomen Who Tech TeleSummit

May 12, 2009

Need Help? Press *7 to un-mute phone lines

or call ReadyTalk Support at 1-800-843-9166

Panel: Natalie Foster, Rebecca Moore,

& Laura Quinn

Moderator: Amy Sample Ward


Agenda:• Introductions

• Websites, Email & Constituent Management: Laura Quinn

• Social Networking & Twitter: Natalie Foster

• Google Earth: Rebecca Moore

• Panel Questions: Amy Sample Ward

• Open Q & A: Submit your questions throughout the presentation to the Moderator


Introductions:

Natalie Foster

Currently, Director of New Media, DNChttp://www.democrats.org

Previously, Director Online Organizing, Sierra Club


Introductions:

Rebecca Moore

Currently, Manager, Google Earth Outreachhttp://earth.google.com/outreach


Introductions:

Laura Quinn

Currently, Director, Idealwarehttp://idealware.org


Introductions:

Amy Sample Ward

Currently, Global Community Builder, NetSquaredhttp://netsquared.org

Blogger, Consultant, Facilitatorhttp://amysampleward.org


Your Website is You, Online

For many online friends, your website is your organization.

Does it say what you want it to say?


Some Website Tools

Simpler Sites: More Complex Sites:

And beyond…


Email is a Critical Channel

Reach out to your constituents to let them know what you’re doing

Or ask them to take action


But the Details are Critical

Who is the email from?

Is the graphic design clean? Does it depend on images?

Are there spam-like words in the text?

Are any calls to action clear?

Does it seem like they know who I am?

Is there an unsubscribe link and physical address?

What’s the subject line?


Broadcast Email Tools for 501c3s

www.verticalresponse.com

• 10,000 emails per month free for 501c3s• After 10,000 emails, prices are reasonable.• Reliable and sophisticated, though complex in areas• Strong in deliverability and integration

Email Now www.networkforgood.org

• $29.95/month for up to 20,000 emails, and $2/thousand after

• Great template options, including custom designs for $199

• Reliable and sophisticated, though complex in areas

• Sustainable product and solid support from a nonprofit specialist


Don’t Forget Your Constituent Database


Social Networking & Twitter


Google Earth Outreach


Moderator Questions:

What do you think about the idea of organizations only using

social media tools as an online presence

instead of a traditional website?



How do you balance your online “spaces”,

interconnect your activities and communications?



We are all after real world changes,

so how do we measure our use of these tools on real world impact?


Participant Questions:

Ask a question:

• Type your questions into the chat box on your ReadyTalk screen.

• You can also “raise your hand” with the feature on your ReadyTalk screen.


Learn More!

WomenWhoTech.org

WeAreMedia.org


Thank You!

Natalie Fosterwww.democrats.org

Rebecca Moore

earth.google.com/outreach

Laura Quinnwww.idealware.org

Amy Sample Ward

www.netsquared.orgAmySampleWard.org

tools galore in online communications

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