lizzy hinrichs portfolio
DESCRIPTION
Portfolio of recent design work.TRANSCRIPT
lizzy hinrichsportfolio
UGA fall 06/ spring 10
graphic design
advertising
date:
spring 10
work:
student
client:
Slope Magazine
project:
Create a masthead,
typographic system, color
system, and annual special
issue for an online literary
magazine
MediUM:
Adobe InDesign
Adobe Illustrator
Brief: The 50 page magazine complements and embellishes what Slope stands for:
young, fresh, and experimental approaches to poetry from never before published authors.
The form of this magazine (a coptic bound exposed spine) as well as the combination of
illustrative and typographic explorations of each selected poem enhance the individuality
of this annual special edition.
date:
spring 10
work:
student
client:
Slope Magazine
project:
Create a masthead,
typographic system, color
system, and annual special
issue for an online literary
magazine
MediUM:
Adobe InDesign
Adobe Illustrator
Brief: The 50 page magazine complements and embellishes what Slope stands for:
young, fresh, and experimental approaches to poetry from never before published authors.
The form of this magazine (a coptic bound exposed spine) as well as the combination of
illustrative and typographic explorations of each selected poem enhance the individuality
of this annual special edition.
date:
spring 10
work:
student
client:
Slope Magazine
project:
Create a masthead,
typographic system, color
system, and annual special
issue for an online literary
magazine
MediUM:
Adobe InDesign
Adobe Illustrator
Brief: The 50 page magazine complements and embellishes what Slope stands for:
young, fresh, and experimental approaches to poetry from never before published authors.
The form of this magazine (a coptic bound exposed spine) as well as the combination of
illustrative and typographic explorations of each selected poem enhance the individuality
of this annual special edition.
date:
spring 10
work:
student
project:
Redesign of the
Georges Perec essay,
The Page
MediUM:
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Brief: A perfect bound, french fold, double-sided book, this redesign of the Georges
Perec text evokes the nature of the writing through its dualistic nature. The essay straddles
two worlds, romantic stylizations, and the innovations of modernism and experimentation.
The combination resulted one essay filled with hand-done calligraphy and the other, a
modern approach to the same page. The book reads always on the left side, as the two
different versions are reversed.
Brief: Two double page spreads about green design, with a focus on innovative use
of materials in new green architecture. The spreads aim at being both informative and
conveying the look of new architecture with an emphasis on the triangle as shape.
date:
spring 09
work:
student
client:
In Color Magazine
project:
magazi ne spreads
based on the
concept green
MediUM:
Adobe I l lus tra tor
Adobe InDesig n
date:
spring 10
work:
student
project:
Create a non-traditional
map for a 10 minute walk
MediUM:
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Brief: The map is an audio guide employing two different methods for the depiction of
sound. The first you flip through like a booklet that creates maps of six different sites using
shape, scale, color and placement to indicate types of sound, volume, pitch, and direction
the noise came from in relation to the place. Inspired by the shapes of Calder and Kandinsky
this system hopes to create a new type of map for people to explore. The second method
is discovered upon opening up the map, inside is a spectrogram as well as six photos of
the previous six locations. The spectrogram, collected from a sound recording of the walk,
breaks each type of sound into a color along the line so the viewer can see the exact
frequency of each sound occurring at what time along the walk.
inFOrMAtiOn
date:
spring 10
work:
student
project:
Create a non-traditional
map for a 10 minute walk
MediUM:
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Brief: The second method is discovered upon opening up the map, inside is a
spectrogram as well as six photos of the previous six locations. The spectrogram, collected
from a sound recording of the walk, breaks each type of sound into a color along the line so
the viewer can see the exact frequency of each sound occurring at what time along the walk.
inFOrMAtiOn
date:
summer 09
work:
personal
client:
Ian King
project:
Create an illustrative
and typographic cover
for the novel Adrian
MediUM:
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Brief: Illustration and typographic application for Ian King’s novel Adrian. The cover
emphasizes the novel’s location and the central character’s occupation as a tree doctor.
date:
spring 09
work:
personal
project:
poster for Amnesty
International, branding
for a student film festival
MediUM:
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Brief: The poster serves as a logo for the UGA student human rights film festival through
Amnesty International. The hand done type uses slogans from various Amnesty campaigns
and combines them into the form of a hand, representative of how Amnesty empowers
individuals to make a difference on a world forum.
date:
spring 10
work:
student
project:
Explain a scientific
concept through a poster
MediUM:
Adobe InDesign
Adobe Illustrator
Brief: The poster involved learning about fluorescence resonance energy transfer, writing
the copy on an 8th grade level, and organizing it using a visual metaphor to explain the
complicated concept of its current application in technology today as virtual light wires.
inFOrMAtiOn
date:
spring 10
work:
student
client:
fellow graduating graphic
design students
project:
Create a poster advertising
the spring graphic design
senior exhibition
MediUM:
Adobe InDesign
Adobe Photoshop
Brief: Printed on newsprint, this typographic poster was inspired by the typical design
student’s frustrations with an ink jet or laser printer and old boxing posters. Employing the jar-
gon of the big fight and cigar–smoking announcer, the poster is about the battle royale between
man and machine. It was also selected and printed by classmates to advertise the show.
Brief: The logo and packaging are for a fun local brewery and tavern in Denver, Colorado.
I was inspired by the history of the town, known for its goose pond and produced a rough
pair of geese based on torn paper and paired it with funky hand done type.
date:
spring 09
work:
student
client:
Goose Town Tavern
project:
Logo and business
card for the Goose
Town Tavern
location:
Denver, Colorado
MediUM:
Adobe I l lus tra tor,
Adobe Photoshop,
Adobe InDesig n
BrAnding
Brief: The logo and packaging are for a fun local brewery and tavern in Denver, Colorado.
I was inspired by the history of the town, known for its goose pond and produced a rough
pair of geese based on torn paper and paired it with funky hand done type.
date:
spring 09
work:
student
client:
Goose Town Tavern
project:
Logo and business
card for the Goose
Town Tavern
location:
Denver, Colorado
MediUM:
Adobe I l lus tra tor,
Adobe Photoshop,
Adobe InDesig n
BrAnding
date:
spring 09
work:
student
client:
Jewish Holocaust
Memorial Museum
project:
transformative
letter sculpture
location:
Lobby of the
Jewish Holocaust
Memorial Museum,
New York, NY
MediUM:
Adobe Illustrator
Adobe InDesign
Brief: An abstract sculptural form created based on the letter H. The sculpture functions
as a logo for the museum when flattened to two dimensions. The surface of the sculpture
projects a series of collages based on a collection of photographs that represent the
museum’s mission.
envirOnMentAl
Brief: An abstract sculptural form created based on the letter H. The sculpture functions
as a logo for the museum when flattened to two dimensions. The surface of the sculpture
projects a series of collages based on a collection of photographs that represent the
museum’s mission.
date:
spring 09
work:
student
client:
Jewish Holocaust
Memorial Museum
project:
transformative
letter sculpture
location:
Lobby of the
Jewish Holocaust
Memorial Museum,
New York, NY
MediUM:
Adobe Illustrator
Adobe InDesign
envirOnMentAl
Brief: An abstract sculptural form created based on the look and feel of the logo and
architecture of the museum. The sculpture works off of the letterform sculpture with its use
of collage of Nazi propaganda imagery. The exhibition piece functions as an introduction to
the museum’s contemporary show.
date:
spring 09
work:
student
client:
Jewish Holocaust
Memorial Museum
project:
Sculptural exhibition
design for show on Nazi
propaganda
location:
Jewish Holocaust
Memorial Museum,
New York, NY
MediUM:
Adobe I l lus tra tor,
Adobe Photoshop
envirOnMentAl
BFA IN GRAPHIC DESIGN/ ABJ IN ADVERT ISING
Graduation: Spring 2010
University of Georgia
Athens, Georgia
GPA: 3.98
DESIGN EXPER IENCE
2010 Ad Smith, summer
design intern
2010 Sanctuary, student f i lm,
designed tit le sequence
2010 Giovanni’s dream, student f i lm,
designed tit le sequence
2009 Mint Museum of Art, summer
design intern.
2009 Ebenezer West Baptist Church,
designed notecards, greeting cards,
and promotional posters for reopening.
2007–2010 UGA chapter of Amnesty
International, managed PR for the
group and graphic design including
f lyers, posters, and t-shir ts.
2009 Requiem, student f i lm,
designed title sequences.
2009 Rated G, student f i lm,
designed title sequences.
2008 Bachanalia, student f i lm,
designed title sequences.
2008 UGA Herpatological Society,
designed and il lustrated t-shir t.
2008 South Mecklenburg Presbyter ian
Church, designed and il lustrated the
Holiday greeting card.
WORK EXPER IENCE
Summer 2007 Matthews’ Record
Newspaper, Intern, wrote assigned
and freelance stories for the news-
paper and learned about a graphic
designer’s role in the process.
Summer 2007, 2009 Renee George
Gallery, Gallery Assistant/Intern,
handled sales with clients, public
relations, operation of the gallery,
and design decisions for shows.
2005–2007 White Rock Sculpture
Studio, Studio Assistant, worked
in painting production and assisted
in teaching elementary through
high school students.
SOFTWARE SKI L LS
Adobe InDesign, Adobe Photoshop,
Adobe Il lustrator, Adobe Page Maker
AWARDS AND HONORS
Grady School of Journalism, Valedictorian;
Graphic Design Faculty Choice Show;
A Handful of Dust, painting show at Ciné;
AIGA student love poster contest, 1st place;
MODA student graphic design show;
Charter Scholarship, academic;
Open Competitive Art Scholarship;
Cliff Chandler Memorial Graphic
Design Scholar sh ip;
Honors Student; Presidential Scholar;
Dean’s List; Gold Key Honors Society;
Cortona Studies Abroad Show,
NC Governor’s School Art Program
CAPABI LIT I ES
Digital photography, painting,
i l lustration, hand lettering, branding
and identity systems, brochures,
magazine layouts, newsletters,
invitations, book covers, and packaging.
Experience in advertising, knowledge
of personal selling, writing skills,
and experience in public relations.
French language proficiency. ORGANI ZAT IONS
AIGA, SEGD, Amnesty International
L I Z Z Y HINR ICHS, Graphic Designer
355 South Pope St.
Athens, GA 30605
P. 704-904-1614
www.lizzyhinrichs.com