Blogging for BusinessThe How’s & Why’s

Keith Parnellkeithparnell.com@parnellk63

Ustream.TV/parnellk63

Chris Brogan

“Social media, social networking, using Twitter, blogging, and all that, is not an opportunity for you to market.”

Seth Godin

“Interact first, sell second.”

Why Blog?1. Gives you a rock star voice. Use it!2. Can work wonders in creating, managing and

molding your brand.3. Provides a way to initiate meaningful

conversations.4. Can help with reputation management.5. Inbound marketing, link building, lead

generation.6. Your competitors are already there!7. Your current and potential customers are there.

Why Blog? 73.6% of North Americans are on the Internet. 83% of Internet users watch videos online. 49% of Internet users use a search engine each

day. 73% of Internet users read blogs. Companies that blog:

Monthly leads generated rise by 126%. Visitors rise by 55%. Have 97% more inbound links. Have 434% more indexed pages in search engines.

How to Blog?1. Have a strategy. What do you want to talk

about? What message do you want to spread?2. Write killer headlines.3. Write for your audience, not for you or your

peers.4. Ask questions to get your audience involved.5. Share information. Don’t be a taker, be a giver.6. Be Switzerland!7. Publish on a schedule.8. Link. Link. Link. Out.

How to Blog?1. Syndicate your blog.2. Comment on other blogs.3. Submit your articles to Digg, Delicious, Reddit,

etc.4. Interview industry experts.5. Use photos, graphics, and videos in your

articles.6. Study SEO like your life depended on it.7. Spell check and grammar check your writing.8. Have fun!

Tools for Blogging?1. WordPress2. Moveable Type3. TypePad4. RSS (Feedburner)5. Blog to Twitter (Ping.fm)6. Blog to Facebook (Ping.fm)7. Blog to FriendFeed (Ping.fm)8. Blog to LinkedIn(Ping.fm)9. Blog to Delicious (Ping.fm)10. Blog to Digg (Ping.fm)11. Blog to Reddit (Ping.fm)12. Blog to StumbleUpon(Ping.fm)13. YouTube14. Flickr15. Google Reader16. Google Alerts

Basics of anInbound Marketing Plan

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!Inbound Links

Keith Parnell

keithparnell.com

@parnellk63

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