digital transformation - how's it going?
TRANSCRIPT
Digital transformation How’s it going?
© 2017 Visceral Business Ltd. www.visceralbusiness.com
Digital Transformation Let’s break it down…
1. Digital Technological enablement through wifi, data and code
2. Transformation Radical change
Sometimes the first word in this phrase gets more attention than the second one, no?
© 2017 Visceral Business Ltd. www.visceralbusiness.com
Digital transformation A shorthand for
© 2017 Visceral Business Ltd. www.visceralbusiness.com
Engaged peoplenot rigid process
Networkednot industrial
Always-on invention and learning informed by data,not fixed, departmentalised management
Real-time and dynamicnot Gant charts Compound value
not just ROI
Purposeful core and iterative organisationnot pushing out product regardless
Digital transformation A shorthand for
Mostly, it’s just an effective and intelligent way of doing things digitally to deliver value.
© 2017 Visceral Business Ltd. www.visceralbusiness.com
These attributes describe what I would call a ‘visceral business’.
Some people describe this as peer-2-peerorganisation.
Digital transformation A shorthand for
Mostly, it’s just an effective and intelligent way of doing things digitally to deliver value.
API-enabled culture
Interaction governance
Digital corporate capability
Rich media, measurable impact
Value-led reasons to engage
© 2017 Visceral Business Ltd. www.visceralbusiness.com
These attributes describe what I would call a ‘visceral business’.
Some people describe this as peer-2-peerorganisation.
Effective digital strategies improve organisational capability
by blending human smarts and technology together well
to do things better.
(whilst staying true to a core purpose)
© 2017 Visceral Business Ltd. www.visceralbusiness.com
So, to transform well, an organisation has to be clear about its purpose and what it wants to do.
because that will allow it to effectively change how it does it.
© 2017 Visceral Business Ltd. www.visceralbusiness.com
Many organisations don’t start there (because the world today is very VUCA*)
* Volatile, uncertain, complex and ambiguous
© 2017 Visceral Business Ltd. www.visceralbusiness.com
Many organisations don’t start there because the world today is very VUCA*
They’re not calibrated around the networked smarts of their people and data
* Volatile, uncertain, complex and ambiguous
© 2017 Visceral Business Ltd. www.visceralbusiness.com
Many organisations don’t start there because the world today is very VUCA*
They’re not calibrated around the networked smarts of their people and data
* Volatile, uncertain, complex and ambiguous
Maybe something’s not quite working with that.
hanging
© 2017 Visceral Business Ltd. www.visceralbusiness.com
With digital transformation Interaction changes everything
© 2017 Visceral Business Ltd. www.visceralbusiness.com
Towards alpha organisation Interaction is a new fuel
© 2017 Visceral Business Ltd. www.visceralbusiness.com
all this improves the business model
Who’s engaged in our business? Staff, stakeholders, customers
What’s being delivered? What data do we have on it?
Understanding delivery needs and interactions
Modelling digital business - processes costs and innovations
Towards alpha organisation Interaction is a new fuel
© 2017 Visceral Business Ltd. www.visceralbusiness.com
Effective digital strategies are interconnected
Digital business design
Insight and innovation
Digital vision
Enterprise architecture
Brand communications
Audience engagement
CRM
User experience design
Process mapping
Community development
Product and service design
Network analysis
Data development/analytics
Skills development
Mentoring and training
Core purposeOperational mission
Brand values
Data strategy
© 2017 Visceral Business Ltd. www.visceralbusiness.com
And every organisation, by nature, is different
• operating context • market drivers • product cycle • required resources • competitive point of difference • commercial and cultural value
Smart organisations play to their strengths and calibrate their digital strategy accordingly
© 2017 Visceral Business Ltd. www.visceralbusiness.com
Digital transformation
Basically, we have a long way to go
© 2017 Visceral Business Ltd. www.visceralbusiness.com
Digital transformation Coming up…
AISmart sensors and networks
Machine-readable data
© 2017 Visceral Business Ltd. www.visceralbusiness.com
Digital transformation Coming up…
AISmart sensors and networks
Machine-readable data
…plus the potential digital capability of your people and being able to access your own data.
Both are going to be key in powering effective digital transformation and innovation.
© 2017 Visceral Business Ltd. www.visceralbusiness.com
Digital transformation
So if you’re not sure where to go next…
Why not talk to us about developing the digital business potential of your organisation? Visceral Business can provide:
• Digital business planning • Research and insight • Digital innovation workshops • Service design • Data and digital skills training • Community moderation and facilitation • Governance design
Contact us for more information
[email protected] +44 07770 877553
© 2017 Visceral Business Ltd. www.visceralbusiness.com