from a to z: blogging and content for pr

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12/8/2015 From A to Z: Blogging and Content for PR

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Page 1: From A to Z: Blogging and Content for PR

12/8/2015

From A to Z: Blogging and Content for PR

Page 2: From A to Z: Blogging and Content for PR

Today’s Participation

• During today’s web seminar, attendees will be in listen-only mode

• If you are experiencing audio issues, please use the chat box to contact the webinar host.

• Submit text questions: Q&A addressed at the end of today’s session

#CISIONWebinar

Page 3: From A to Z: Blogging and Content for PR

A Presentation By Gini Dietrich

@ginidietric

h

FROM A TO Z: BLOGGING AND

CONTENT FOR PR

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ANALYTICS

Page 5: From A to Z: Blogging and Content for PR

BLOGGING

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CALLS-TO-ACTION

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DISTRIBUTION

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EDITORIAL CALENDAR

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FREE TOOLS

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GUEST BLOGGING

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HUBS (CONTENT)

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INFLUENCERS

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JOURNALISTS

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KEYWORDS

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LANDING PAGES

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METRICS

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NARRATIVE

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OPTIMIZATION

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PROMOTION

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QUALITY

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REPURPOSE

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STRATEGY

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TRENDS

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UTILIZATION

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VISUALS

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WEBINARS

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X FACTOR

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YOAST

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ZEITGEIST

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http://goo.gl/Qh5H9L

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Questions & Answers

Please enter your questions for the

speaker in the Chat Box of your webinar

console or tweet them to #CisionWebinar.

Page 32: From A to Z: Blogging and Content for PR

http://goo.gl/Qh5H9L

Page 33: From A to Z: Blogging and Content for PR

Thank you for attending!

100,000+ CUSTOMERS

@CisionOFFICES IN:Chicago (HQ), Canada, U.K., France, Germany, Portugal, Sweden, Finland and China

About CisionCision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. By offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents: