blogging is marketing maintenance
DESCRIPTION
My presentation on December 2, 2010 at Reliabilityweb.com Digital Marketing ForumTRANSCRIPT
Blogs are likePreventive Maintenance
Stuart Smith, MBA, MSEAT
WHY IS BLOGGING THE PREVENTIVE MAINTENANCE OF MARKETING?
Your [insert word] is a SHARK
YOU NEED CONSISTENCY AND A SCHEDULE
WHAT IS A BLOG?
COMPANYA Permanent Display of Your
PRODUCTA Permanent Display of Your
KNOWLEDGEA Permanent Display of Your
EXPERTISEA Permanent Display of Your
WHICH IS THE MOST IMPORTANT TO YOU?
A)CompanyB)ProductC)Knowledge D)Expertise
WHICH IS THE MOST IMPORTANT TO YOU?
A)CompanyB)ProductC)Knowledge D)Expertise
WHICH IS THE MOST IMPORTANT TO YOUR CUSTOMER?
A)CompanyB)ProductC)Knowledge D)Expertise
WHICH IS THE MOST IMPORTANT TO YOUR CUSTOMER?
A)CompanyB)ProductC)Knowledge D)Expertise
WHY BLOG?
ESTABLISH A WEB PRESENCEWhy Blog?
NAME RECOGNITIONWhy Blog?
SUBJECT AUTHORITYWhy Blog?
INEXPENSIVE COMPARED TO OTHER MEDIA
Why Blog?
WORLDWIDE REACHWhy Blog?
WHAT MAKES A GOOD BLOG?
QUALITY CONTENTWhat makes a good blog?
LINKSWhat makes a good blog?
KEYWORDSWhat makes a good blog?
CALL TO ACTIONWhat makes a good blog?
SEO BASICSWhat makes a good blog?
WHAT IS QUALITY CONTENT?
INFORMATIVEQuality Content
READABLEQuality Content
RARELY MENTIONS PRODUCT OR COMPANY NAME
Quality Content
INTEREST CAPTURING TITLE AND HEADLINES
Quality Content
HAS PICTURES OR VIDEOSQuality Content
MAKES PEOPLE WANT TO RESPOND OR KNOW MORE
Quality Content
WHY ARE LINKS IMPORTANT?
LINKS TELL THE SEARCH ENGINES WHAT IS IMPORTANT ABOUT YOUR WEBPAGE
Links
LINKS POINT READERS TO IMPORTANT PAGES AND INFORMATION
Links
1 LINK PER 150-200 WORDSLinks
LINK TO WEB PAGES, OTHER BLOGS, REFERENCES
Links
LINKS NEED TO BE CODED (HTML) CORRECTLY
Links
KEYWORDS
WORDS OR SHORT PHRASESKeywords
USE KEYWORDS IN TITLES, HEADINGS LINKS AND BODY
Keywords
CALL TO ACTION
DESIGNED TO STIMULATE A RESPONSE
Call to Action
PLACE TOWARD THE END OF A BLOG
Call to Action
SEO BASICS
SUBJECT MATTER IS ONLY HALF A BLOG
SEO Basics
HTML CODING IS THE OTHER HALFSEO Basics
GOOD/CLEAN CODING CAN ADD 1-2 HOURS TO EACH BLOG
SEO Basics
PROPER CODING IS NEEDED FOR MANY ITEMSSEO Basics
PICTURES – “ALT TAGS”SEO Basics
QUOTES – BLOCKQUOTE AND SOURCE HTMLSEO Basics
LINKSSEO Basics
HEADINGS – H1,H2,H3 TAGSSEO Basics
ABBREVIATIONSSEO Basics
GETTING READ
CONSISTENCYGetting Read
TIME Getting Read
USE SOCIAL MEDIAGetting Read
RSS FEEDSGetting Read
GUEST BLOGGINGGetting Read
EXAMPLES OF A GOOD BLOG
COPYBLOGGERHUBSPOT
Examples of a good blog
ENTERPRISE ASSET MANAGEMENT 101THE ENTREPRENEUR’S ADVISOR
Examples of a good blog
BLOGGING PLATFORMS
WO
RDPR
ESS
HU
BSPO
T
THERE IS NO EASY BUTTON
Questions